Xaxis’ Lucas Mentasti: “Audience Buying creates a single-source solution for pan-regional media buys”
Last year Audience Buying Company Xaxis, a unit of Group M (WPP), announced the launch of operations in Latin America in order to bring Data-driven audience buying to Brazil, Mexico, Argentina and 5 other markets. Portada interviewed Lucas Mentasti, Managing Director, Latin America of Xaxis, to hear how his unit has been doing so far.