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audience and ad measurement

WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of Web, mobile and other digital consumer behavior are often used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.