Is MLS-Liga MX Superleague in the Works?
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
AT&T will file a registration statement for a U.S. IPO of shares in DirecTV Latin America. A stock offering for Vrio could bring in up to US $100 million in proceeds and help AT&T to pay down debt as it tries to close the acquisition of Time Warner.
Portada talked to Vince Torres, Senior VP, Marketing at AT&T, about the company’s new “Giving you More For Your ‘Gotta Get The Best Deal’ Thing” Campaign. AT&T is offering new deals specifically tailored for the three biggest U.S. cities, which are also the cities with the highest Hispanic populations: New York, Chicago, and Los Angeles.
After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: AT&T has announced DIRECTV Advertising Sales will now be a part of the AT&T AdWorks family under One Advertising Organization. Rick Welday was named President of AT&T
France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California.