UPFRONTS: NBCUniversal to Guarantee “Targeted Delivery of Optimized Investments”
NBCUniversal moves forward in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0.NBCUniversal now joins other networks in offering “the targeted delivery of optimized investments as the exclusive currency” with “select” marketers for the 2016-2017 upfront marketplace.