Posts Tagged ‘.Atlas’

.Atlas

Facebook to Launch DSP in Early 2016, Wants to be a Full-Stack Ad-Tech Company

What: Facebook will roll out a new demand-side platform (DSP) that executes programmatic buys using the company’s “people-based” advertising methodology. Why it matters: The product will be released in 2016’s first half and become Facebook’s fourth ad platform as the social net today has ad server (Atlas), sell-side platform (LiveRail) and ad network (Audience Network). Facebook is about […]


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Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.