What: Assembly, MDC’s full-service media agency, has won the Travelocity account, awarded without a review. Why it matters: Travelocity was acquired last January by Expedia. Expedia handles most of
In the second article on Multichannel Networks (MCNs), Portada Digital Media Correspondent Susan Kuchinskas looks at how MCN’s gather the best of independent video programming, often being distributed via YouTube channels, and then play matchmaker between brands and individual content creators.
The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What major players told Portada Digital Media Correspondent Susan Kuchinskas.