People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Cinemax Latin America – Bernardo Iturriaga ::: Kraft Heinz Company – Eduardo Pelleissone, Francisco Sa  ::: Ariadna – Marco Vinicio Corrales, Alejandro Mora, Andres Rodriguez, Jaime Chavez ::: John Sintras – IPG :::

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bernardo_iturriagaCinemax Latin America has strengthened its presence in Mexico, appointing Bernardo Iturriaga as director for ad sales in the country.Through the appointment, the HBO network intends to improve its strategic planning and capitalise on the brand’s engagement with the local audience.Iturriaga will report directly to Reanata da Conceiçao, VP for advertising sales. Iturriaga has over 19 years experience working in the advertising sales  business, having been working at Mexico’s TV Azteca as director of national sales, a position in which he was in touch with many free-to-air (FTA) TV advertisers and ad agencies in the country.In Mexico, Cinemax offers exclusive access to all HBO and MAX series, such as Game of Thrones, in addition to films from Warner Bros, Disney Studios, Universal Pictures or Sony Pictures, among other production houses.


zyO6i4lG_400x400Kraft Heinz Company has announced a new senior leadership team in the wake of the the soon-to-be-completed merger between Kraft and Heinz.Effective upon the close of the merger transaction, The Kraft Heinz Company senior leadership announcements include:


Eduardo Pelleissone as EVP of Global Operations. In this role, Mr. Pelleissone will have direct accountability for the Company’s supply chain, quality, procurement and operations functions in North America and globally. Mr. Pelleissone joined Heinz in July 2013 as Head of Operations.

Francisco Sa as Zone President of Latin America. Mr. Sa joined Heinz in June 2014 as Zone President of Heinz Latin America. Mr. Sa served as Zone President for AB InBev’s Latin America South business from 2012 to 2014.

descarga (1)Ariadna has new vice presidents at the local and regional level:





Marco Vinicio Corrales is the new executive VP regional managing director for Latin America.
Alejandro Mora is the new Senior VP managing director of Colombia.

The below were also promoted:

Andres Rodriguez as senior VP of product and strategy for Latin America.

Jaime Chavez as senior VP of new business in Latin America.

descarga (2)Starcom Mediavest Group chairman John Sintras will join IPG’s New York operations as president of global business development and product innovation.The SMG chairman role in Australia will not be filled, while the global role will be occupied by US-based Kathy Kline, a member of SMG’s Global Product Committee.Globally, he led SMG’s Global Experience Product and recently added the responsibility of leading the Human Experience Strategy global teamHis departure date from SMG is yet to be announced. He will join IPG next year.

Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.

EVENTOmexico_AD“More than 50 percent of digital advertising In USA is developed through programmatic buying,” said Marcos Baer, publisher of Portada, to welcome over a hundred marketing and advertising professional to the Foro Mexico de Publicidad y Medios (#PortadaMex).

Trends in the use of mobile and programmatic buying, which currently are the macro trends to follow, were among the many topics discussed at the #PortadaMex, sponsored by StartMeApp, History Channel, Ariadna, Yume and OCC Mundial.

Both subjects are part of what has been identified as “the revolution of mobile marketing” and the role new tools play, applied to mobile advertising.

Main speakers who participated in the Forum are:

  • Lorenzo Ruiz, Director General, Tommy Hilfiger Mexico
  • Jorge Inda Meza, Marketing Director Corona, Grupo Modelo
  • Eduardo Alvarez Franyutti, Group Manager, Personal Care (P&G)
  • Leonardo Zuniga, Business Group Manager Automotive, After Market Division, 3M
  •  Javier Salas Rodriguez,Digital Acquisition Marketing Manager, American Express
  •  Cesar Colletti, VP Marketing, History Channel
  • Alejandro Campos Carles ,CEO, StartmeApp
  • Farah Fuentes Bonilla, Retail Manager, Castrol
  • Lucas Mentasti ,Managing Director Latin America, Xaxis … and many more!

Download the Agenda here!

What: Led by Andres rodriguez, Ariadna Colombia will be Diageo’s new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands : Johnnie Walker,    Buchanan’s and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna’s digital offering and the renowned liquor company’s trajectory in the market.

“Receiving Diageo’s greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about,” said Andres Rodriguez.

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Easy Argentina ::: FC Porto – Ariadna ::: Carlsberg – Global :::

Easy – Blanstein – Don Argentina

Easy and Blanstein have chosen Don as its communication agency. Don will be in charge of the creative duties, media planning and buying in Argentina.

FC Porto – Ariadna

The football team FC Porto has chosen Ariadna as it AOR. Ariadna has already launched a Facebook App for the team.

Carlsberg – Global

Danish brewer Carlsberg has put its estimated $150m global media planning and buying account into review.

The account has been managed by OMD since 2010. The review includes Carlsberg’s portfolio which includes Kronenbourg 1664 and Tuborg.

hibuHibu, Inc. Formally known as Yellowbook, is transforming their business from a supplier of print and online advertising for small and medium-sized enterprises (SMEs) to a supplier in the emerging local e-marketplace for consumers and SMEs.

In this context, Ariadna has been selected as the agency of record for Hibu in the US to manage US Hispanics and Latin American markets. Ariadna will be in charge of media buying and planning, handling strategy, creative and media work, including digital and traditional media.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

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