Posts Tagged ‘Argentina’

Argentina

Sales Leads LatAm: Volaris, Schackleton Chile, Perú Travel …

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Samba, Lumia, LAN, Ecopetrol…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Research: LatAm, the region with highest engagement on social networks : 8, 67 hours per month

n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:


Analysis: Argentina’s “Media Law” and how it will affect Grupo Clarin

Last week, the Argentina Supreme Court ruled in favor of the constitutionality of the Audiovisual Communication Services Law (LSCA) 26522/09, known as the “Media Law”. The new law that regulates the country’s broadcasting services was passed four years ago. Since then, Grupo Clarin has been challenging the law’s constitutionality in the courts, claiming it suppresses freedom of the press and affects the group’s economic sustainability.


Latin Interactive World:M. Montefiore “Local flavor is essential when it comes to content and social networking”

Global Mind is a digital marketing agency founded in 2000 in Buenos Aires, Argentina. The agency currently has offices in Buenos Aires, Colombia, Santiago de Chile, Mexico City, and Miami, as well as co-responsibilities in Lima and Toronto. “Global Mind was born when we started to notice that advertisers did not understand what to do […]


Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”

Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.


Argentina: Nextel and Motorola Lauch Wi-Fi Service

Nextel Brand, NII Holdings, and Motorola Mobility have launched in Argentina the “Prip Wi-Fi” Service.  Designed by Motorola, Prip uses a software-based service that is integrated with Nextel’s wireless network and is accessed via an icon on the handset. The service allows Nextel customers to connect with other PTT users via Nextel Argentina’s Wi-Fi network or […]


Breaking Ads Argentina: Heineken, Discovery Kids and Red Bull:: Premium Content ::

Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanics Mobile. The campaigns were tracked through ArgentinaWebMonitor™ between 13th of March and today. Below we present Heineken, Discovery Kids and Red Bull digital […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.