FILA hasn’t been as aggressive in Latin America as other sporting goods retailers, but the grassroots elements of the AAT sponsorship signals it may be looking to gain a greater foothold there.
Argentina Grand Prix may be returning to the Formula One Circuit next year for the first time since 1998. The possible return of the Argentina Grand Prix would raise the popularity of the sport in South America in accordance with F1’s new initiative to expand the sport’s reach.
Latin America’s largest newspaper and news site launches a paywall as a new way to monetize its quality journalism. It’s a sign of the times as more Latin American news publisher will launch paywalls in the coming year.
FC Barcelona striker Javier Mascherano replaces Carlos Tévez on offense for Danone.
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking