Arca Continental


Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Fandango 

Fandango in Sales Leads LatAm

Fandango Latin America, the region’s leading online movie ticketing service, announced that it is leveraging CleverTap’s Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap’s Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.


  • Linio Colombia 

Linio Colombia in Sales Leads LatAm

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Lino’s customers. Linio and its shoppers will benefit from Ingenico’s extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.



  • JetBlue 

Jetblue in Sales Leads LatAm

JetBlue announced it will introduce new nonstop service between New York’s John F. Kennedy Airport (JFK) and San José, Costa Rica’s Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Rica’s capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlue’s daily service between Costa Rica’s capital and the airlines’ focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airline’s home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.



  • Isolite

Isolate in Sales Leads LatAm

Latin America’s second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured ‘official rehydrator’ status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.





Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.


  • Ford Motor Company 

Driving Dreams 2019 in Sales Leads LatAm

Ford Motor Company Fund, the philanthropic arm of Ford Motor Company,  returned to Panama to kick-off Ford Driving Dreams 2019 with a day of high-energy and goal-setting activities for 300 middle school students. It has invested more than US$400,000 in educational scholarships, grants and resources in Panama.The event was for students with good academic standing from ten public schools located in some of the most vulnerable areas of the province of Herrera, San Miguelito.The students from the participating schools will have the opportunity to compete in the “What Drives Your Dreams?” essay contest to win scholarships. These scholarships will help students and their families defray the cost of school supplies, books, transportation, and other basic needs that often prevent students from completing the school year and moving on to the next grade. Ford Driving Dreams was designed by Ford Motor Company Fund to help youth graduate on time and pursue higher education. The initiative has impacted more than 200,000 students across the United States, Puerto Rico, and Latin America since it was launched in 2012.


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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Moxy

Moxy is preparing to bring its playful approach to hotels to the Caribbean and Latin America.The brand announced that four Moxy projects have been approved for the Caribbean, Central America and South America. However, the brand only revealed the specific location of one of those projects thus far, a 165-room Moxy in Medellin, Colombia.All of the new properties in the region are expected to come online by about 2020, the company said.Debuted in Europe in 2014, Marriott’s Moxy properties has grown to include nearly 30 operating hotels and more than 90 properties in its development pipeline globally. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.



  • Hilton

Hilton has signed three new hotels in Colombia to its portfolio: the Atolón Hotel Cartagena Tierra Bomba, Curio Collection by Hilton, Hilton Garden Inn Pereira and Hilton Garden Inn Cartagena. Currently, Hilton has 18 hotels in the country.Currently under construction with a planned opening in early 2019, the Atolón Hotel Cartagena Tierra Bomba opening is planned for the first quarter of 2020.Also opening in the first quarter of 2020, the Hilton Garden Inn Pereira will be the company’s first hotel in Pereria.In the last year, Hilton has opened five hotels across three brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in Cartagena. Early next year, Hilton plans to open the Hilton Bogota Corferias Convention Center, located in the city’s commercial area.



  • Arca Continental

Arca Continental, Latin America’s No. 2 Coke bottler, said it paid US$506.8 million to purchase 223.8 million common shares of Peru’s Corporacion Lindley, increasing its holding of voting shares in the company to 99.78 percent.Arca subsidiary AC Bebidas signed the stock purchase agreement with Peru Beverage Limitada, a unit of The Coca-Cola Company, which prices the shares at US$2.26 dollars a piece.


  • Grupo Bimbo

Global 100% renewable electricity initiative RE100 announced at Climate Week NYC the addition of seven new members, bringing the total number of companies up to 152, and introducing the first companies from Latin America and Turkey. Specifically, the world’s largest bakery company, Grupo Bimbo, from Latin America is targeting 100% renewable electricity in relatively short timeframes  by 2025. Headquartered in Mexico and with operations in 32 countries, Grupo Bimbo has set a target of 100% renewable electricity across its entire operations by 2025, with an interim goal of 80% by 2020, and will look to build its own solar PV projects, as well as sign Power Purchase Agreements (PPAs), renewable electricity attribute certificates, and greren tariffs.



2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • JW Marriott Panama

Marriott International announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama’s iconic 932-foot building – the tallest in Central America.Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city’s main commercial, banking and entertainment areas. Panama has seen an increase in popularity among travelers due to a strategic planning vision of the country, which seeks to strengthen Panama’s positioning in Latin America’s competitive landscape among international markets.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.