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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Headway Digital has appointed Sebastián Yoffe as SVP, Business Development. Moving from Buenos Aires to New York City, he’ll be responsible for the firm’s business development in the U.S.

 

 

 

 

Oath has named Steve Guillén as new Account Director, U.S. Hispanic. In this role, Guillén will oversee Oath’s sales portfolio for the West Coast region.

 

 

 

 

 

Walton Isaacson has promoted Christine Villanueva to Chief Strategy and Brand Officer. In this newly-created position, Villanueva is charged with leading and building out a next-generation global strategy function at the agency as well as overseeing all branding efforts on behalf of clients.

 

 

 

 

Irwin Gotlieb, executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. He will become a senior advisor to GroupM parent WPP. He served as GroupM’s CEO from its 2003 founding until 2012, when he transitioned to the global chairman role.

 

 

 

 

Haymarket has appointed Lindsay Stein as editor of Campaign U.S. The industry veteran joins Campaign after two and a half years at Ad Age as an agency reporter.

 

 

 

 

Andrew Mortimer, Sky’s director of media, has moved from the marketing group to the newly-created role of director of client strategy for Sky Media. In this role, he will be tasked with building “deeper relationships” with clients.

 

 

 

 

 

Arc, Leo Burnett’s retail and shopper marketing agency, has announced that Soche Picard has joined the company as chief executive officer for North America. In her new role, Picard will develop the commerce pillar of the agency’s positioning platform, culture, context, and commerce.

 

 

 

 

Quantcast, owner of the world’s largest AI-driven audience behavior platform for the open Internet, has announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company’s product portfolio.

 

 

 

 

 

Strategic creative shop Swift has announced that it is repositioning its chief operations officer and 10-year vet of the agency, Maren Elliott, into a new role as chief talent officer. She will now be responsible for overseeing retention, recruitment and employee development strategies.

 

 

 

 

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer.

 

 

 

 

 

USA Today has announced that Maribel Perez Wadsworth will become the publisher of the daily publication, effective immediately. Wadsworth has replaced John Zidich, who announced his planned retirement in November.

 

 

 

WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role, Kinetic North America promoted Michael Lieberman (right) and Cedric Bernard (left) to roles as co-CEOs.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

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Nokia has appointed Osvaldo Di Campli as its new Latin America VP. Prior to this appointment, Di Campli was Director of Global Sales for the Public and Enterprise Sectors. In this new position, Di Campli will be responsible for Nokia operations in Latin America.

 

 

 

 

Carlos Guyot left his position as editorial secretary of Argentinian newspaper La Nación to launch his own project, Next Idea Lab. Guyot had been in La Nación for 21 years.

 

 

 

 

 

Sony Electronics has appointed Armando Mola as the new President for Sony Argentina, Uruguay and Paraguay. Prior to this apointment, he was responsible for the development and implementation of marketing strategies for the Video and Sound categories.

 

 

 

 

Publicis One Argentina added a new branch with the aim of expanding the range of communication solutions for its customers. As part of this process, Fernando Bellotti, CEO of Publicis One Argentina, announced the launch of Arc, an agency specializing in creating meaningful and connected experiences for brands. The new unit will be led by Berty Giménez y Brotons.

 

 

Telecom Argentina former director of communications and media Mariano Cornejo has launched MC Group, a firm that will offer integrated solutions for brands. The new unit includes Be Singular, an advertising agency with more than seven years of experience in the market; Be Media, a media agency, and content producer M3.

 

 

 

 

Luiza Di Bella is FCB Brasil’s new project manager. In this new position, she will be responsible for Whirpool, Brastemp and Consul accounts. The executive worked at WMcCann as a project supervisor.

 

 

 

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What: Worldwide shopper marketing company Arc, which operates in about 30 countries, comes to Brazil. ARC is a subsidiary of Leo Burnett Worldwide.
Why it matters: Led by Jean-Louis Gusiew (General Manager) and Clovis Marchetti (Executive Creative Director), Arc will receive R$ 5 million in initial investments.

 

nnnnPublicis Communications, through Leo Burnett Worldwide, has announced the start of operations in Brazil of the shopper marketing company Arc, which will work in retail, design, packaging, e-commerce/merchandising and content for shoppers. ARC is a subsidiary of Leo Burnett Worldwide and is present in 30 countries and having such clients as Coca-Cola, Walmart and P&G, among others.

Arc arrives in Brazil to work independently from Leo Burnett Tailor Made’s operations, and will be able to have its own clients, with plans to expand and also become an arm for shopper operations of other Publicis Communications agencies – a model that’s already been developed in other markets.

“We’re very pleased and excited that Arc will now be operating in Brazil.   Arc’s superb brand activation capabilities will prove very useful to clients in a marketplace as competitive as Brazil’s.   Brazil is, of course, a very large and strategic market, and I’m very happy Brazil will be an important part of Arc’s growing global network”, says Bob Raidt, Chief Executive Officer of Arc Worldwide.

Marcio Toscani, co-president of Leo Burnett Tailor Made, believes that, within this scenario, the time is ripe to consolidate Arc in the country. The market has matured and begun to realize that shopper marketing is neither a promotion nor simply limited to a trade marketing action. “Shopper marketing differs in nature from the work of a traditional advertising or events agency. And ARC already operates, for some time now, worldwide within this expertise of delivering differentiated work in a channel that starts in retail and ends in communication,” he explains.

In Brazil Arc already has a staff of 20 professionals (some coming from LBTM; others from the market), all under the leadership of Jean-Louis Gusiew and Clovis Marchetti. “The leadership of these two executives is essential in combining the strategic and creative vision,” explains Marcio Toscani.

Jean-Louis takes over as general manager, and is also one of the executives who are part of Arc’s global shopper marketing board for the 5 continents. Clovis Marchetti will be the executive creative director for ARC. The goal is to onboard new hires soon, with both the professional profile and expertise for the new proposal.

“Our intention is to apply intelligence strategies in shopper marketing to help brands transform these well-informed potential consumers into actual buyers. And also into actions that develop business through the shopper’s perspective and are turned into sales solutions carried out in physical or online channels”, explains Jean-Louis Gusiew.

“Over the last few years I’ve worked with various retail advertisers and, besides learning how the channel performs, I also realized that there are countless opportunities when you work dynamically and creatively. It’s a project that’s at the same time very interesting and very challenging. This new shopper is more demanding and so he/she needs a creative push in order to make a purchase”, states Marchetti.

R$ 5 million will be invested in Arc in Brazil in its first year of operations, to be used in hiring and training staff and proprietary research. The agency has already started its operations in an office in Brooklin, a neighborhood in São Paulo, and has among its clients Philip Morris, Ajinomoto and Shopping Villa Lobos (BR Malls).