A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?
AppsFlyer has released the 2017 Mobile World Congress Edition of The AppsFlyer Performance Index, which presented a ranking of the top media sources in mobile advertising.
AppsFlyer has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million. The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster.
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.