AT&T is negotiating the acquisition of advertising tech platform AppNexus. This would allow AT&T to compete with Facebook and Google, companies that are currently dominating the industry of digital advertising.
Is Latin America adopting header bidding? Does it really lead to increased transparency between buyers and publishers? We look at these topics and speak to some regional industry leaders to gain insight on header bidding’s role in the adoption of programmatic buying.
The expansion means AppNexus becomes Microsoft’s exclusive technology and programmatic sales partner in Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Paraguay, Uruguay, Venezuela and Vietnam. Portada has heard that Microsoft Advertising’s panregional sales team will be mostly dismantled.
Microsoft Advertising will continue to sell its properties via direct sales efforts and its partnership with AppNexus in Spanish-speaking Latin America, a spokeswoman at Microsoft Advertising tells Portada. For the Brazilian market, as well as another 9 major markets, AOL will be taking over sales efforts.
What: Verizon-owned AOL will start managing and selling Microsoft‘s display advertising inventory across several platforms including MSN, Outlook.com and Skype following a 10-year search-and-advertising partnership. The deal
Ad tech company AppNexus has acquired its fifth company within a year: RealMedia Latin America (RMLA), although it is still subject to customary closing conditions.In addition, the ad tech Company has joined comScore’s ‘Trust’ initiative and launched the new tool AppNexus Programmable Bidder (APB).
Ad technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million.
Ad technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.
Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus. Pardo also talked to us about the state of mobile advertising in Latin America, particularly in Mexico.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world’s largest premium mobile advertising exchange.
Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world’s largest premium mobile advertising exchange.