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AppNexus

AppNexus Buys Real Media Latin America, Strengthens LatAm Presence

Ad tech company AppNexus has acquired its fifth company within a year: RealMedia Latin America (RMLA), although it is still subject to customary closing conditions.In addition, the ad tech Company has joined comScore’s ‘Trust’ initiative and launched the new tool AppNexus Programmable Bidder (APB).

AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.

AppNexus announces strategic partnership with Shazam

AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.

Programmatic: Batanga Media introduces private Ad Exchange

Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.