A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • BMW

BMW has appointed Los Angeles-based Cashmere as its multicultural U.S. agency following a competitive review. The agency will handle programs aimed at African-American, Asian and Latino audiences.Incumbent The Community declined to participate in the review.Among BMW’s other agencies are Goodby, Silverstein & Partners (lead creative agency); Universal McCann (national and regional media planning and buying); and Critical Mass (digital and social media).





  • BB&T Bank

North Carolina-based BB&T Bank has appointed Knoxville-based agency The Tombras Group as its agency of record, following a review.Moxie and LGA were the incumbents.The agency will handle brand creative, strategic planning, digital transformation and media buying and planning for BB&T Bank.BB&T Bank, one of the 20 largest banks in the U.S., spent over US$8.1 million on measured marketing in 2017 and around US$2.5 million in the first six months of 2018, according to Kantar Media.





  • McDonald’s

McDonald’s has significantly expanded its relationship with Doner by assigning strategy and creative AOR responsibilities for the brand’s national field activation program following a review. Moroch served as the incumbent. Under the assignment, the agency will customize national campaigns for more than 14,000 locations across the U.S.




  • P&G

Procter & Gamble is simplifying its business by organizing. Beginning July 1, 2019, the Company will operate though six industry-based Sector Business Units (SBUs) for the largest geographic markets, led by Sector Business Unit CEOs who will report to Taylor. These SBUs will have direct sales, profit, cash and value creation responsibility for its largest markets – U.S., Canada, China, Japan, U.K., Germany, France, Spain, Italy, Russia and smaller adjacent countries – accounting for about 80% of Company sales and 90% of after-tax profit. The SBUs will have responsibility for all facets of the business in these markets: consumer understanding, product and package innovation, brand communications, selling and retail execution, and supply chain. In these markets, the Company will continue to provide scaled market services to help the SBUs operate efficiently and with high quality.Responsibility for the remaining markets will be organized into a separate unit with sales, profit, and value creation responsibility.The Company reiterated this structure supports continued focus on the streamlined portfolio of 10 product categories; ongoing efforts to move resources closer to the consumers and customers it serves.


2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


  • Applebee’s

Applebee’s wants its´customers to feel better with cheap alcohol and lots of food. That’s been the brand’s strategy since John Cywinski took over as its president in March of last year.With this strategy, Applebee’s US same-store sales increased 7.7% in the third quarter of this year, setting a 14-year record. Applebee’s customers have an average household income of $70,000, the company said. About 30% of its customers are Millennials, but it also sells to Baby Boomers and Gen Xers. And it serves more families and black and Hispanic customers than its peers.With a bigger advertising budget, Applebee’s poured money into campaigns that highlight the brand’s renewed commitment to indulgent food. The ads are designed to make you laugh and make people hungry. The brand is focusing on comfort food. The brand  is investing in off-premise dining, technology and delivery.


  • Auberge Resorts

Auberge Beach Residences & Spa will open the doors to the 15,000-plus square-foot The Spa at Auberge Beach, welcoming wellness aficionados and soon-to-be residents of the most sought-after address in Fort Lauderdale, where only a few select residences remain.Set on the picturesque shores of Fort Lauderdale, land and sea’s rejuvenating elements will be incorporated throughout every aspect of the resort-caliber spa, which has been masterfully conceived by The Related Group, Fortune International Group, Fairwinds Group and Auberge Resorts Collection, the internationally renowned ultra-luxury resort operator.The Related Group was established in 1979 and is America’s leading developer of sophisticated metropolitan living and one of the largest firms.The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects worth in excess of US$15 billion.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Carnival Corp

descarga (3)Carnival Corporation has consolidated its media agency business in North America and the U.K. with Omnicom’s PHD.PHD, which has served as the incumbent agency for two of the company’s 10 brands, including Carnival Cruise Line and Cunard Line brands in the U.S., will now add digital and traditional planning and buying in the U.S. and U.K. for Carnival Cruise Lines, Fathom, Holland America Line, Princess Cruises, P&O Cruises U.K. and Seabourn. The move is part of the company’s effort to “consolidate its purchased media strategy across its 10 global cruise brands. Carnival spent US$68.7 million on U.S. measured media in 2015, according to Kantar Media. The consolidation follows a competitive review.

  • Hass Avocado Board

CaalZmX-_400x400Independent creative agency Grupo Gallegos has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S. The appointment followed a consultant-led review.Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. The agency will be utilizing its digital and social capabilities to target all consumers within the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados.


  • Honey Bunches of Oats

descarga (2)Honey Bunches of Oats, the number one cereal amongst Hispanics, announces the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes, which will award US$10,000 to five young Hispanic musicians to continue their passion for music and follow in Reyes’ successful musical footsteps. Through this initiative, Honey Bunches of Oats will provide recognition, positive exposure and direct financial means to support the next generation of dedicated young Latino musicians.During the campaign, which will launch from May 2016-September 2016, Reyes will select young artists across the nation who are exemplifying the same dedication and passion for music that she did prior to being discovered, by performing and creating music being shared on the Internet. In addition to the reward, Honey Bunches of Oats will provide the selected recipients with the opportunity to take center stage and perform live in their hometown in front of friends, family and fans.

  • Dunkin’ Donuts & Coca-Cola

descarga (1)Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario. Kicking off today and running through Friday, May 27, anyone in a participating area who enrolls in DD Perks using the special promo code “COKE” will be eligible for a chance to win two tickets each to a COPA America Centenario match. The oldest international continental football competition will be hosted outside of South America for the first time, with global stars coming to the United States for matches June 9 through June 14. Dunkin’ Donuts and Coca-Cola will award five pairs of tickets for each of eight COPA America Centenario Group Stage matches in cities throughout the U.S., including Orlando, Phoenix, Los Angeles, Chicago, New York, Boston, Houston and Philadelphia. The Dunkin’ Donuts & Coca-Cola COPA America Program is open only to legal residents of FL, AZ, CA, IL, NY, NJ, CT, MA, NH, VT, TX and PA who are 18 years of age or older at the time of entry and who are not currently enrolled in the DD Perks Reward Program. Additionally, all who enroll in DD Perks using the promo code “COKE” will receive not only a free any-size beverage, but also automatically earn 100 points towards a second free beverage.

  • Applebee’s

descarga (4)Applebee’s has hired WPP agency Cohn & Wolfe as its global PR agency for consumer, corporate and franchisee communications. The agency won the business for both Applebee’s global PR and parent company DineEquity’s corporate communications, which includes corporate social responsibility, executive visibility and issues management as needed, according to Adage.  said Steven Coe, executive director, communications at DineEquity, via email. He declined to provide further detail about the review process. Applebee’s spent US$165.4 million in U.S. measured media last year, according to Kantar Media.

  • Dunkin’ Donuts’

One of Dunkin’ Donuts’ favorite holidays is National Donut Day — celebrated this year on Friday, June 3 — and once again the brand will ring in the day in a most delicious, delightful and delectable way, offering guests a free classic donut of their choice* (while supplies last) with the purchase of any beverage. The offer is good all day onJune 3 at participating Dunkin’ Donuts restaurants nationwide. Additionally, Dunkin’ Donuts is helping guests across the globe celebrate the joy of donuts by making this special offer available in participating restaurants around the world.Leading up to National Donut Day, Dunkin’ Donuts is bringing its sweet celebration to its social communities with several days of donut-themed content: OnWednesday, June 1, Dunkin’ Donuts will kick off its National Donut Day festivities with a day of Snapchat events, including a donut design and frosting lesson with members of the brand’s culinary team.OnThursday, June 2, Dunkin’ Donuts will host a Facebook Live session with Dunkin’ Brands’ Manager of Donut Excellence Rick Golden. Finally, on National Donut Day,June 3, Dunkin’ Donuts fans can display their love for donuts with special brand Snapchat filters celebrating the holiday. The National Donut Day themed geofilters are the latest additions to Dunkin’ Donuts’ lineup of seasonally themed filters, and will be available for fans to share with friends and followers all day in or around all Dunkin’ Donuts restaurants nationwide.


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