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Apple

Apple rolling out full-screen video iAds for Mobile

Apple will offer a new option for how iAds are presented on its iOS platform.The company is rolling out new video iAds this year that will automatically play full-screen within iPhone and iPad apps. Currently, someone has to click a mobile banner for a brand’s video iAd to play.

Apple purchases social media company Topsy

The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.

Apple purchases social media company Topsy

The social media analysis company “Topsy” has been bought by Apple under a US $ 200 million deal. This suggests that Apple is aiming to expand its influence in the social media scope.