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Apple

mobile app advertising

Mobile App Advertising and How Mobile Apps Will Change in 2017

Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.

The 10 Most Popular Sites and Platforms for US Hispanics

What are the 10 most visited sites and platforms by Hispanic residents in the United States? What topics do they cover? What activities are they allowed to realize? Here are the responses to those questions and more, according to comScore’s May 2016 report.

Research

U.S. Hispanic Unique User Rankings: 6 Things You Need to Know

Our monthly unique user rankings of the top properties visited by U.S. Hispanics and the overall U.S. population provide interesting insights (besides the almost obvious fact that Google continues to lead, ha!) . 6 Things you need to know about how top destinations fared in October 2015.

IMS to market Apple’s iAd advertising platform in Latin America

Internet Media Services, IMS has obtained the exclusive rights from Apple to market Aples iAd advertising platform in Latin America. IMS recently won a similar exclusive representation agreement in Latin America for Sony’s online video platform Crackle. IMS will be immediately opening up Apple iAd to Brazil and Mexico, and then will bring iAd to the rest of Latin America.