INTERVIEW: Oath to Focus on Latin American Mobile Users
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.
After joining Aol and Yahoo, both part of Verizon, the new company will become Oath.
Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Verizon and AOL are helping advertiers reach consumers by integrating Verizon’s “Precision Market Insights” into AOL’s ad targeting, optimization and measurement system.PMI integration to AOL is aimed to enhance AOL’s layers of data already used by advertisers with information about segments of consumers.
Aol announced new leadership to drive global mobile strategy, growth and innovation.Mark Connon has been appointed Global Chief Mobile Officer of AOL Platforms & Advertising and Zac Pinkham VP, International Mobile.
What: AOL and Taboola announced that they closed a strategic partnership with discovery platform Taboola to deliver better content and advertising experiences for AOL’s and Taboola’s global users.
Copa America Centenario becomes a huge success, AOL buys Batanga, Major firms will learn from Sprint’s CMO choice, Univision will not IPO…. How Portada’s Editorial team sees the year unfolding from a marketing and media perspective. Some predictable bets, some more gusty ones…We will see!
What: Verizon-owned AOL will start managing and selling Microsoft‘s display advertising inventory across several platforms including MSN, Outlook.com and Skype following a 10-year search-and-advertising partnership. The deal
Verizon just announced the purchase of AOL for US $4.4 billion. What does the deal mean for Hispanics? More Broadband Access, Expanded Products and Services and more Mobile Video.
Still pursuing its’ video strategy, AOL has now bought an Francisco start-up Vidible that’s built technology to simplify the process of syndicating online video.
Still pursuing its’ video strategy, AOL has now bought an Francisco start-up Vidible that’s built technology to simplify the process of syndicating online video.
Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.
Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.
Facebook has agreed to acquire the video ad seller LiveRail , to boost its’ video ad business. Financial terms of the deal were not disclosed,but TechCrunch reported that Facebook paid from US $400 million to US $500 million for LiveRail.
Social networking giant Facebook has agreed to acquire the video ad seller LiveRail , to boost its’ video ad business .Financial terms of the deal were not disclosed,but TechCrunch reported that Facebook paid from US $400 million to US $500 million for LiveRail.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers