Posts Tagged ‘Aol’

Aol

AOL Buys Stake in Taboola and Closes Strategic Partnership

What: AOL and Taboola announced that they closed a strategic partnership with discovery platform Taboola to deliver better content and advertising experiences for AOL’s and Taboola’s global users. As part of the agreement AOL is also buying a stake in Taboola. The size of the stake and the amount of the investment have not been publicized. Why it […]


AOL To Take Up Microsoft’s Display Business and Web Search Engine Bing

What: Verizon-owned AOL will start managing and selling Microsoft’s display advertising inventory across several platforms including MSN, Outlook.com and Skype following a 10-year search-and-advertising partnership. The deal includes all major markets, including the US (U.S. Hispanic), the UK, Canada, France, Germany, Spain, Japan, Italy and Brazil, which stands for more than 60% of Microsoft’s ad revenue.For the […]


Sales Leads: Novo Nordisk, Prime Access, Electronic Arts, Nationwide, Ashley Furniture, Trulia…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at  xavier@portada-online.com SEE A […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.