Facebook has named Ana Clara Prilutzky communications manager for Argentina. Prilutzky comes from Samsung, where she was in charge of the company’s PR in Argentina. Previously, she worked for Personally, Edelman and Hilton. Prilutzky will be based in Facebook’s Buenos Aires office and will report to latAm Director of Communications Esteban Israel.
DirecTV has appointed Nadine Pavlovsky Marketing VP for Argentina, Uruguay, Chile and Peru. The executive will be in charge of the marketing strategy, product, programming and consumer experience of DirecTV. She joined the company in 2012.
Argentine native Tito Melega joins advertising agency GTB to handle creative for Ford brand. Melega has extensive experience working with brands such as Miller Lite, Pepsi, Kodak, Holiday Inn and Clairol, among others.
M&C Saatchi Worldwide has opened a new shop in Mexico called M&C Saatchi Chilanga, with Alvaro Dopico and Manolo Techera, partners and CEO and CCO respectively. With the new shop, M&C Saatchi consolidates its presence now also in Latin America with Mexico as a gateway to it.
Agency Grey Mexico announced the appointment of Humberto Polar as Chief Creative Officer. Polar will team up with Marco Milesi, CEO of the agency.
Leo Burnett Tailor Made Brazil announced the appointment of four new professionals in its creative area:
Antonio Nogueira, Filipe Medici and Rafael Alves join the agency as editors and Fábio Porto as Art Director.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Juan Pablo Suarez – Magnetic ::: Dan Perry – VICE ::: Travis Johnson –IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil ::: Adrian Hermosillo – Pro Mach :::
Click here for previous Latam Changing Places editions Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching consumers with relevant display ads based on their search history. Suarez is based in Miami. Previously Suarez worked as Sales Director at MediaDesk a DSP owned by media ad placement firm U.S. Media Consulting.
VICE is setting up a Miami operation that will also act as coordinator for VICE’s U.S. Hispanic youth offerings as well as VICE’s existing Latin and South American operations, which currently span from Mexico to Brazil.The new bureau will be responsible for expanding VICE’s roster of channels in the region, and producing hundreds of hours of programming per year, covering the underreported stories and breaking news that matters most to young people. A spokes person at VICE tells Portada that Dan Perry will be in charge of Sales/Business Development in the Miami office.
Travis Johnson, CEO of mobile agency, Mnet, has been named Global Head of Mobile for IPG Mediabrands, and will be relocating to New York in July to take up the new position.Johnson has been with the Mediabrands family for ten years – holding various digital roles as well as a stint as Commercial Director for Mediabrands Australia and prior that, Managing Director of UM.In his most recent role at the helm of Mnet, he leads a team of 60 professionals across Australia, providing client services ranging from business plan articulation to mobile strategy, development, commerce, deployment, measurement, media and analytics – driving the overall direction and capabilities of the agency to be world class. In his new position, Johnson’s core responsibilities will be to leverage the group’s proprietary technologies and patents – including HARK™ second-screen audio watermarking technology, mobile campaign management platform, content management systems and social integration technologies – in order to grow mobile capabilities in key Mediabrands markets globally. He will be charged with creating a global network of mobile offices to collaborate and create – exporting what has been hugely successful in Australia to the rest of the world.
Leo Burnett Tailor Made The brazilian subsidiary has added a new pair of creative directors: Clovis Marchetti and Antonio Nogueira, a team led by Marcelo Reis, partner and co-chair of the agency.
Clovis Marchetti was part of J. Walter Thompson. Previously, he was nine years at Lew’Lara / TBWA, and also worked for Salles (now Publicis), Newcomm (now Y & R), DM9DDB, Almap / BBDO.
The carioca editor Antonio Nogueira “Mega” comes from FBIZ. He previously worked in Talent, DM9, Publicis, FNazca and Giovanni (today FCB).
BBDO Chile has new creative directors.Marcelo Con and Jorge Muñoz have joined the Chilean subsidiary from Contrapunto BBDO -Madrid- and Prolam Y&R, respectively.They will both lead the creative team and report directly to Agathe Porte, CEO of BBDO & Proximity Group in the country.Muñoz and Con will work for clients such as Visa, Merrell, Azleia and Gatorade.
Rodrigo Lugato has joined Ogilvy Brazil as creative director to handle the Claro account. Lugato held the same position at F/Nazca Saatchi & Saatchi for the past five years. Some of the clients for whom he worked are Claro, Honda, P&G, Carrefour, Pernambucanas, Novartis and Kia Motors.
Adrian Hermosillo will be responsible for all aspects of the Pro Mach Mexico Shared Services business, including facility management, importation of aftermarket parts, management of training services, equipment demonstrations, trade shows, and Internet-based marketing.Hermosillo, a Monterrey native, has been in sales, marketing, and technical support for Axon for more than four years in the USA. He holds a B.S. degree in engineering from Monterrey Tech (ITESM) and an MBA from UNC-Chapel Hill, Kenan Flagler Business School.