Anibal Torres


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

José Simián has left About.com where he worked as Editor in Chief of the Spanish-language edition. Simián will now join Urban Daddy as editor.

Genevieve Flores is the new General Manager at Conexion, the weekly newspaper published by the San Antonio Express News (Hearst).

Max Ramirez, is the new Diigtal Sales Manager at Spanish Broadcasting System/La Musica.com in Los Angeles, Prior in his career Ramirez worked at impreMedia and Batanga.

Anibal Torres has left Mundo Hispanico, the weekly Spanish-language newspaper in Atlanta, GA owned by the Atlanta Journal Constitution (Cox Communications). Torres had been working as the  publisher of El Mundo Hispanico for the last six years.

Valari Staab will now oversee the company’s 16 Telemundo stations. A new division has been created for this purpose called  NBCUniversal Owned Television Stations.

David Deal has left interactive Advertising Agency iCrossing in Chicago,where he worked as.SVP Marketing.
Time Warner has named

Joseph Ripp the next CEO of Time Inc. He replaces Laura Lang who told staffers that she would not continue in her post after the split of Time Inc from Time Warner into a stand-alone public company. “After considerable thought, I have decided that taking the company through a transition to the public markets is not where my passion lies,” she said in a memo then.

Justin B. Smith, president of Atlantic Media, has been named CEO of Bloomberg Media Group, effective Sept. 16. Andrew Lack, CEO of Bloomberg Media Group since 2008, will become chairman of the group.

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Anibal Torres has left Mundo Hispanico, the weekly Spanish-language newspaper in Anibal TorresAtlanta, GA owned by the Atlanta Journal Constitution (Cox Communications). Torres has been working as the  publisher of El Mundo Hispanico for the last six years. “I enjoyed my six years in Atlanta leading a great team of professionals.,” Torres tells Portada. “We substantially improved and increased our portfolio of products during my tenure. Mundo Hispanico is the main source of information in Atlanta. I wish my team all the  best for the future”. Going forward,  Torres will be pursuing other opportunities. A replacement for Torres at the helm of Mundo Hispanico has not been announced yet.

Did the Daily Deal sector go through a bubble when start ups like Groupon and LivingSocial ballooned to stardom and tried to revolutionize the sector a few years ago?  Groupon’s fallout shows that the sector may be overcrowded and not as profitable as previously thought. Some traditional media companies are using a more conservative approach that may yield results. Here is the example of how  two Hispanic media companies have set up daily deal programs: Atlanta’s Mundo Hispánico Newspaper (Cox Communications) and Davidson Media Group.

For media companies to go into the daily deal sector is only natural. They have, or should have, a strong connection with their audience and enjoy strong relationships with local advertisers. What is more, some advertisers don’t pay in cash but in kind with the service or goods they produce. As a result of these in kind payments, media companies are often loaded with many of these goods and services. Daily deal programs allow media companies to monetize and unload that inventory.

Many advertisers don’t pay in cash but in kind. Daily Deal programs  allow media companies to monetize and unload that inventory.

Mundo Hispánico

Hispanic newspaper Mundo Hispanico in Atlanta, GA, has a site called alaMitad.com  AlaMitad offers various discount deals of 50% or more for Latin entertainment, dining, and retail. the website, which has an English and a Spanish-language version, offers its audience to choose the deal they wish to buy and purchase a voucher of specified value for only half the price! The inventory of vouchers for each deal is limited and remains on sale until it’s fully sold out or until the sales deadline expires, Mundo Hispánico publisher Anibal Torres tells Portada.

Davidson Media Group

Davidson Media Group, a mid-market Hispanic radio station operator just launched Rebajaso,  a digital platform and daily deal program in the Hispanic Market. Rebajaso enables Davidson Radio stations to make money from their unused advertising inventory while providing value to new and existing advertising clients as well as their listeners. By combining a proprietary software platform and an easy-to-use system for radio station operators, Rebajaso provides a robust new way for stations to make money, for advertisers to gain more customers, and for listeners to get great deals on everything from their favorite restaurants and spas to electronics and groceries. Rebajaso handles everything from providing training for station sales staff, custom website interface, creation of coupons, payment processing, and even promotion of deals through email and Facebook.The Rebajaso platform is available to radio station listeners via both computers and smartphones with simple browsing and purchasing features. An English-language version of Rebajaso, called Keep Your Half, is also available for the General Market.

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