Andy Ocasio


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Andy OcasioAndy OcasioAndy Ocasio has been named National Digital Sales Director at People en Español/Time Inc. Interactive. Previously he had worked as regional director, U.S. Hispanic/Latin American sales, at Videology.




jwJenny Wall was named senior VP and head of marketing at Hulu. Prior to this, she was VP of marketing at Netflix.




swSteve Williams was named CEO, North America, at GroupM agency Maxus. Previously, he was president of Omnicom media agency PHD New York. Prior to joining PHD two years ago, he spent five years as CEO of OMD in the U.K.




Entravision Communications Corporation has appointed Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market. In this role, Zamudio will be responsible for integration and growth of broadcasting advertisement mediums for local and international executive accounts. She will also help facilitate the expansion of sales revenue across Entravision’s radio, digital and mobile properties and its marketing services.She previously served as a General Sales Manager at Entravision El Paso. She holds a Bachelor’s Degree in Business Administration from the University of Texas at El Paso.

jhJackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.In her new role, She will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, will continue to oversee marketing and consumer research and lead partnership development strategies across NBCU´s platforms.she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.In the past, Hernandez was publisher of People en Español and Teen People and also held marketing positions at Turner International Sales and at Time magazine.

lsLuis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami. In his new role, Silberwasser will be responsible for the Telemundo broadcast network and for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy.He was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London and previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic.  Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech.

Read prior Changing Places weekly editions.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Andy Ocasio
recently joined Videology as Director of Sales. Ocasio previously worked at Turn.

Hugo Hernandez has left EC Hispanic Media (publisher of El Clasificado newspaper), where he was working as Director of Marketing and Events.

Eduardo Hapke was recently named Business Director at Grupo Editorial Cosas, based in Miami. Cosas is a South American publishing group which publishes editions of Cosas Magazine in Peru, Ecuador, Chile, Bolivia, Nicaragua and Peru. Cosas is planning to launch a Miami edition.

AIM Media Texas, LLC has appointed Andy Garcia advertising director at The Brownsville  Herald in Texas. In addition to his duties at the Herald, Garcia will also be responsible for advertising sales at El Nuevo Heraldo and El Extra. The appointment is effective immediately. Garcia joins the Herald from 1013 Communications in Dallas, Texas where he was responsible most recently for regional advertising sales for a large group of local community newspapers serving suburban areas around Dallas. Prior to 2013, he worked as a freelancer in new business development for Proterra Advertising & Public Relations in Dallas from 2010 to 2012 and as an independent consultant for ESPN Desportes (KZMP-AM Dallas) from 2009 to 2010.

Robert J. Murray, global president of iProspect, has left the digital agency to  president of Skyword. Murray is expected to start June 3 at the company’s headquarters in Boston.

Azteca America announced the appointment of Margarita Black as Vice President of Programming, where she will be responsible for day-to-day programming and also collaborate on long-term strategy. The appointment is effective immediately. Margarita Black“Margarita has a proven track record with almost two decades of programming success at the leading Spanish-language cable network,” said Martin Breidsprecher, CEO of Azteca America. “We look forward to integrating her market savvy to the Spanish-language broadcast network side.” Prior to her prior role as Vice President, Programming, Promotions & New Program Development at Galavision, Margarita worked as a producer of television and theater in Miami and her native country of Venezuela.

Telemundo Area de la Bahia announced the appointment of Juan Miguel Muñiz as Vice President of News effective immediately. In his new role, Muñiz will be responsible for managing the station’s news operations including the planning and production of news. Muñiz will report directly to Erika Diaz, Station Manager. Muñiz joins Telemundo Area de la Bahia from Telemundo Puerto Rico, where he served as Vice President of News since 2007.

Hispanic Influencer Marketing boutique agency Azúcar Communications announced today that Rasiel Cardentey has joined their growing team as director of events. “We welcome Rasiel’s vision for event planning. His ability to understand what is needed to make an event successful among Latinos together with his commitment to deliver not just events but unforgettable moments will prove to be a winning combination for our agency,” says Natacha Ginocchio, Founder and New Business Director of Azúcar Communications. “He goes beyond the expected parameters of his responsibilities and is able to handle sensitive and confidential information in the utmost professional manner, which is an invaluable quality in the Influencer Marketing category.”

Walmart announced that Dan Bartlett, 41, will become the company’s new executive vice president of Corporate Affairs in late June.  Bartlett was most recently president and CEO of the U. S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, non-profits and associations in 52 countries. Bartlett will report to Mike Duke, Walmart’s president and CEO, and will serve as a member of the company’s executive council.  His responsibilities will include oversight of external communications, government relations and sustainability, as well as the Walmart Foundation, which contributed more than $1 billion in cash and in-kind donations last year.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Two veteran executives at  The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their  posts at the New York City-based agency, Portada  has learned.

La Voz de Houston (published by the The Houston Chronicle, Hearst)  is expanding its sales team. Andres Valdes has recently been hired as National Sales  Manager at the Houston Chronicle. Noel Lezama, Sales Specialist at The Houston Chronicle will work on La Voz projects together with Loida Ruiz, who will continue to work on sales strategy for La Voz together with the general market teams. In addition, Patricia Peña has just been named Senior Marketing Manager at Hearst Media Services . Peña was previously Senior Marketing Coordinator at Comcast. Before her stint at Comcast,Peña worked as Senior Marketing Coordinator at The Houston Chronicle. In addition

Oscar Leon Walker  is the new  Director of Sales at Adsmovil (a RedMas & Cisneros group of companies) based in New York City. Previously Walker worked as Director of Sales at EPMG.

Following the completion of the business combination, Peter Kern, Managing  Partner of InterMedia, will serve as Chairman of Hemisphere Media Group. Mr.  Kern has over 20 years of experience investing in, advising and operating a  variety of large and small media companies. Alan  Sokol, the former COO of  Telemundo, who has over 18 years of experience in the television and motion  picture industries as an operator, advisor and investor, will serve as Chief  Executive Officer of Hemisphere Media Group. Craig Fischer, who worked closely  with Mr. Sokol at InterMedia in overseeing these companies, will serve as  Hemisphere Media Group’s Chief Financial Officer. 

Andy Ocasio recently left his position as  Director of Business Development for Latam and USH at Turn, a   DSP (Demand Side Online Advertising Services Provider) targeting the Latam and USH Hispanic space.

Discovery Networks Latin America/U.S. Hispanic, has promtoed Carla Conde to VP of Corporate Communications based in Miami. Veteran Colombian TV producer and executive Cristina Palacio has been named President, Shine Hispanic & Latin America. Palacio, who reports to Ross, will oversee new Shine America offices in both Miami, Fla., and Bogota, Colombia, with programming distributed through Shine International.
Discovery Networks Latin America/U.S. Hispanic (DLA/USH), una división de  Discovery Communications, nombró a Carla Conde como nueva vicepresidenta de  Comunicaciones Corporativas para DLA/USH, y tendrá sus oficinas en Miami.

Veteran Colombian TV producer and executive Cristina Palacio has been named  President, Shine Hispanic & Latin America. Palacio, who reports to Ross,  will oversee new Shine America offices in both Miami, Fla., and Bogota,  Colombia, with programming distributed through Shine International.


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