Andy Checo


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Jessica Torres, editor-in-chief at Meredith’s Siempre Mujer, has left the magazine. Veronica Wilson, associate publisher at Meredith Hispanic Media Ventures, also left the company. Siempre Mujer will no longer be published in print.

descarga-1Gloria Rodríguez, President/CEO of Comunicad, LLC, a national integrated public relations and marketing communications agency, has named Mónica Cortés to oversee business development. Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.




descargaMulticultural marketing agency UniWorld Group, Inc. has announced two new executive promotions.




descarga-3Gregory Edwards has been promoted to Executive Vice President / Chief Operating Officer.Greg, who joined UWG in 2014, will continue to oversee direct management of the Ford and Lincoln business.







descarga-2Matilda Ivey has been appointed to SVP / Director of Client Services.Matilda Ivey, who rejoined the agency in 2014, will continue to provide strategic leadership to the client services and business development teams, building on existing brand relationships while facilitating new partnerships and revenue opportunities. She will continue to lead Colgate-Palmolive, The Home Depot, US Marines, Pfizer and the City Parks Foundation, among others. In her expanded role, she will also manage the Integrated Communications (media, PR, branded entertainment) and Project Management departments.




descarga-4The Hispanic Public Relations Association (HPRA) elected Yvonne Lorie—founder ReFresh PR— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming. The 2017 Board of Directors includes former officers who continue leadership in critical areas: Director of Bravo Awards, Andy Checo, 2015 HPRA Past President, Senior Director Havas FORMULATIN in New York; Director of Digital Engagement, Stephen Chavez, 2014 Past President, Principal Chavez Marketing and Communications in Los Angeles; Director of Social Media and Creative, and Mario Flores, founding Executive Board Member, Co-Founder/Managing Director of Sportivo in Los Angeles. Antonio Hernandez, Corporate Communications Director of ServiceMaster Global Holdings in Memphis, who elevated the organizations membership roster in 2016, serves as immediate past President managing HPRA’s branding.


2f580d7Kerry Bianchi has been promoted to chief executive officer of programmatic media company Collective. She also continues in her role as president. She joined Collective as chief operating officer in 2015 and was named president in July 2016. She has previously held executive roles at E*Trade, Accenture, Time Inc. and TBW/Chiat/Day, according to a Media Post.



3b7a2f1Rob Bernstein has been appointed to run the new IPG Mediabrands’ global social media and digital content agency Mediabrands Society in North America as EVP, managing director.Bernstein will report into Chris Loll, IPG Mediabrands chief operating officer. Bernstein joins the network from WWE.Mediabrands Society will have offices located in the U.S., Canada, England, Australia, Philippines, Malaysia and Mexico, with plans for expansion to other markets throughout 2017.Charter clients of the new shop include Fiat Chrysler Automobiles, Sony Pictures and Coca-Cola.Headquartered in New York, Mediabrands Society will also partner with sibling media agencies UM and Initiative to provide services for their clients as needed.



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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descargaCarlos Correcha-Price has been appointed general manager of Edelman’s Miami office, effective immediately. He will report directly to Allan McCrea Steele, CEO Latin America.In this new role, Correcha-Price will lead programs to address U.S. and Latin American clients interested in developing relationships with the Hispanic market. The office will also prioritize the growth of its digital practice, helping clients to evolve, promote and protect their brands. Correcha-Price joined Edelman in 2004, working in the Miami office with local and regional clients. He also worked out of Edelman’s Brazil office for 18 months, leading the public affairs practice and serving as chief of staff.  Prior to his position in Miami, Correcha-Price served as senior vice president of International Public Affairs in Washington, D.C. where he led a number of clients and projects for Edelman and received the 2008 PRSA Silver Anvil Award for the communications campaign conducted on the Expansion Program of the Panama Canal.

Daisy Auger-Dominguez has been appointed Global Head of Diversity Staffing at Google based in San Francisco. Prior to Google, she was VP, Talent Acquisition and Organization & Workforce Diversity at the Disney ABC Television Group (DATG) where she led the strategic direction, implementation, and alignment of talent acquisition and diversity across. Before that she was Managing Director, Executive Search Initiatives at Time Warner,

descarga (1)Hispanic Public Relations Association National President Andy Checo has joined HavasFORMULATIN as Director.  Prior to this, Checo was the Director of Publicity & Community Affairs for MundoFox (the new MundoMax).

Digital expert Rosa Alonso has joined d expósito & Partners, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.


imagesPaul Martinez has been named new President and CEO of 50-year-old nonprofit Boys & Girls Clubs Northeast Florida Martinez.




descarga (2)Cynthia McFarlane, Saatchi & Saatchi Worldwide’s Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. to pursue a new, entrepreneurial venture early next year.The agency is not planning to replace her for the time being.Saatchi’s Latin American operations will report to Justin Billingsley, the London-based CEO of the worldwide dynamic markets group since the network’s management group was restructured in January 2015. Ms. McFarlane joined Saatchi in 1993 as an account director in the agency’s Puerto Rico office. She worked in various Latin American and U.S. Hispanic roles at Saatchi and Conill, and has been in charge of both operations since 2008. Under Ms. McFarlane, Del Campo Saatchi & Saatchi founder Pablo del Campo took on international creative responsibilities, and became worldwide creative director last year.

descarga (3)Dante Di Loreto has been named president of television at Chernin Entertainment. He will report to Jenno Topping, head of film and television. Di Loreto joins Chernin Entertainment from WatchWorks Entertainment, a production company he started earlier this year. Di Loreto executive produced the Fox series Glee with Ryan Murphy and has worked on a number of other TV series, including American Horror Story. He has also supervised film and U.S. theatrical operations for Bill Kenwright Ltd. In his new role he is expected to work on projects for NBC Entertainment and Universal Television with which Chernin Entertainment recently signed a two-year agreement.
descarga (4)Airbnb has recruited former Levi’s brand boss Brian Irving as global marketing director.Reporting to Airbnb’s chief marketing officer Jonathan Mildenhall, Irving will oversee the brand’s advertising, partnerships and social media strategies.Prior to joining Airbnb, Irving held a number of senior roles at Google, including global brand director for Google+ and global head of marketing at Google Play.Irving started his career as a financial analyst at General Electric, and his career has seen him occupy posts on both agency and client side, including with General Motors, Digitas, RAPP, Apple and, between 2011 and 2012, as vice president for global digital marketing at Levi Strauss & Co.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.
NOTE: An earlier version of this article said that Julio Saenz has left Cox Media Group’s owned Mundo Hispanico. That information was wrong. Saenz continues to be the General Manager of Atlanta, Georgia based Mundo Hispanico.  

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Penni Barton last day of work at Al Dia Texas, (part of A.H. Belo, The Dallas Morning News) was on January 2. Barton worked as Publisher of Al Dia Texas since July 2013. A. H. Belo  plans to hire a sales manager to replace Barton,  said Jim Moroney, chairman, president and chief executive of A.H. Belo and publisher of The Dallas Morning News. The company also said it would eliminate the titles of publisher of its niche publications, moving those sales management and editorial functions back under the broader organization.In addition, two current executives — Joe Weir and Nicki Purcell — are being promoted.Chief revenue officer Dan Phelan is leaving Dec. 31. Chief marketing officer Jason Dyer’s last day will be Feb. 1.Weir, currently vice president of digital sales, will replace Phelan. Purcell, The News’ digital publisher, will assume Dyer’s responsibilities. Her title will change to chief digital officer and senior vice president of consumer sales.

NOTE: An earlier version of this article said that Julio Saenz has left Cox Media Group’s owned Mundo Hispanico. That information was wrong. Saenz continues to be the General Manager of Mundo Hispanico.  

Michael Vinales has accepted a new role as co-op vendor sections lead at the Miami Herald Media Company. He previusly worked as ‎Advertising Sales Manager at the South Florida Sun Sentinel/ Forum Publishing Group.

POIandy-checo-232x300The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo, Director, Publicity & Community Affairs at MundoFox, president of the 2015 National Board of Directors. Checo had been serving as president-elect of HPRA during the 2014 year and as the HPRA-New York chapter president since 2013.The 2015 Board of Directors includes: Evelyn Galarza of Time Warner Cable in New York, Lucia Mathews of Dialogo PR in San Diego, Maricela Cueva of VPE PR in Los Angeles, Mario Flores of Sportivo in Los Angeles,Melissa Castro of the Telemundo Station Group in Miami, Melissa Smith, PR Consultant in New York, Sarah Lora of Delta Air Lines in Atlanta, Sonia Diaz of Balsera PR in Miami, and Victoria Wales of GSA in Washington, DC.Stephen Chavez of Chavez Marketing & Communications in Los Angeles will serve as immediate past President.

descarga (3)NBCUniversal has announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.In this role, Meara will support strategic decision-making and lead the analysis, planning and execution of key projects across the division’s businesses (Telemundo Network, Studios, Digital, Stations, Cable and International). She will also review additional business opportunities.Prior to this appointment, Meara was the Vice President of Advertising Sales Planning. Meara joined NBCUniversal in 2004 as part of the Ad Sales Finance and Pricing group supporting NBC News. Prior to NBCUniversal, Meara completed GE’s Financial Management Program at GE Capital.Meara holds a degree in Finance, International Business, and Spanish.

Lucio Grimaldi
Lucio Grimaldi

Lucio Grimaldi, current Managing Director LatAm at Publicitas, has been promoted to Managing Director of the Americas as of January 1st, 2015. Read more.



unnamedViacom International Media Networks has announced the appointment of Larissa Zagustin as Senior Vice President and General Counsel for the company’s brands and businesses in Latin America (including Brazil), Canada and the US Hispanic market (Tr3s). Based in Miami, Zagustin will report into Scot McBride EVP & COO of VIMN The Americas and Roger James, General Counsel for VIMN.As General Counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorships, and general commercial and regulatory matters across global anchor brands MTV, Nickelodeon, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will be leading the Business and Legal Affairs teams in the region.Prior to this role, Zagustin was Deputy General Counsel, Vice President – International Business and Legal Affairs for Viacom International.Zagustin joined VIMN in 2003, as Corporate Counsel for MTV Networks Latin America. Zagustin holds a Juris Doctorate from Nova Southeastern University.

descarga (4)Telemundo 40 has announced that Miguel ángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.Most recently, López worked as the Executive Producer for Noticias Telemundo 40. Before this, López worked in various producer roles for Telemundo network. López is an award-winning journalist and a recipient of an Emmy award for his work on Telemundo’s morning news show, “Un Nuevo Dia.” A native of Puerto Rico, he currently resides in the Rio Grande Valley.

descarga (5)Comcast named Angela Vega as Director of Government Affairs for the Central Valley. Vega will be based in Fresno and will report directly to Sue Vaccaro, Senior Director of Government Affairs for Comcast California. Vega will be responsible for Comcast’s local government affairs and policy issues in Fresno, Madera, Kings,Tulare, andSanta Barbara counties.She previously served on the Board of Directors for the Central California Hispanic Chamber of Commerce, Fresno’s Leading Young Professionals, Central California Latina Network and the advisory council for the U.C.Vega is a graduate of California State University, Fresno where she earned a degree in Mass Communication & Journalism and Chicano Latino Studies.

descargaRoxana Cazares Olivas will join the Ibarra Strategy Group (ISG) as Vice President starting January 5, 2015.  She will provide consultant services to clients, provide management support and assist with business development initiatives.Before joining ISG, Roxana was the Executive Director of the District of Columbia Office of Latino Affairs (OLA.The Ibarra Strategy Group (IbarraStrategy.org) is a leading, government and public affairs firm that specializes in Latino outreach, intergovernmental affairs and advocacy services. Its clients include Fortune 200 companies, prestigious national association and non-profit organizations.

descarga (1)Dave Matthews has joined 4INFO as Chief Revenue Officer. Formerly with LSN Mobile as Senior Vice President of Marketing & Advertising Partnerships, Matthews brings his success to 4INFO where he will lead the direct and channel sales teams to optimize operational processes to drive revenue growth, profitability and market share. Matthews will be based out of 4INFO’s New York City office located on Madison Avenue.Prior to joining LSN Mobile, he created the Strategic Marketing Partnerships division for NBC Universal-Telemundo Station Group – where he worked with advertisers and agencies across the U.S. and Mexico. Matthews has held several high-level positions in the industry at AdLink Media, WorldLink Media Sales, and Inktel Direct, Univision Communications and Katz Media Corporation.Matthews graduated from the University of Rhode Island with a Bachelor’s degree in business administration.

descarga (2)Yudi Fernandez has been promoted to Account Director at Miami-based Schwartz Media Strategies. Fernandez, who has been with the company since 2011, previously served as a senior account executive in the firm’s real estate and professional services practice. Fernandez joined the firm in 2011 following several years as a business and real estate journalist. As account director, she manages client relationships, develops bilingual media relations and marketing campaigns, uncovers new business opportunities, and oversees social media initiatives across the firm’s commercial real estate and professional services practices. The firm’s clientele includes J.P. Morgan, Walmart, JLL (formerly Jones Lang LaSalle), Skanska USA, the Miami Downtown Development Authority, Miami Beckham United (the David Beckham-led group vying to bring Major League Soccer to Miami), Bilzin Sumberg, the Patricia and Phillip Frost Museum of Science, Apollo Bank, CREC, Podhurst Orseck, Blanca Commercial Real Estate and others.

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What: The HPRA-NY (Hispanic Pulblic Relations New York) is increasing its´ number of scholarships given by announcing the submission period for the 2nd Annual HPRA-NY Scholarship Program, beginning March 31.
Why it matters: Organizations supporting the Hispanic marketing and communications industries play an important part in initiatives  fostering the education of Hispanics. As a result of the HPRA initiative two qualified undergraduate New York area college students of Hispanic descent,  seeking career in communications and marketing fields, will receive an US $2,000 scholarship and other valuable accolades.

hpra nyThe Hispanic Public Relations Association’s New York Chapter announced the submission period for the 2nd Annual HPRA-NY Scholarship Program, beginning March 31 through June 6.

The 2nd Annual HPRA-NY scholarship will be awarded to two qualified undergraduate New York area college students of Hispanic descent seeking career in communications and marketing fields. Both beneficiaries will receive a US $2,000 scholarship. In addition, the winners will receive complimentary student memberships to HPRA-NY for one calendar year and one-on-one mentorship from some of New York’s leading Hispanic communications and marketing professionals.

Last year´s HPRA-NY Scholarship was awarded to New York University’s Lia Martinez-Santamaria who received US $2,000 to pursue her education goals.

The application deadline is Friday, June 6, 2014 and call-for-entries is open immediately. The winners of the Program will be announced later this summer.To qualify, student applicants must meet these requirements:

  • Be a resident of the State of New York, New Jersey or Connecticut
  • Attend a New York, New Jersey or Connecticut based four-year accredited college or university at the sophomore or junior level
  • Be of Hispanic heritage
  • On a 4.0 scale, maintain a minimum 2.7 cumulative GPA and 3.0 specific public relations, communications, journalism, advertising or marketing GPA
  • Major in public relations, communications, journalism, advertising and/or marketing.

“The HPRA-NY scholarship program is our most important undertaking.We are proud to once again not only be in a position to recognize the achievements of Latino youth and to financially support their goal to pursue a career in our industry, but also to increase the impact our program creates by making a second scholarship available,” said Andy Checo, president of HPRA-NY.