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Andy Atherton

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.