Wing’s Speyer: “100% of our clients include social networks in their media mix”
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer,
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer,
Social Networks have become a major force in the marketing space. Not just as earned media but also in terms of paid media, Andrew Speyer, VP Managing Director at Wing tells Portada. Interestingly, Speyer notes that expectations for social networking programs may be too high as agencies and clients are still finding their way in the social media space.