Adsmovil has announced the return of Andrew Polsky as its first Chief Revenue Officer. In this newly-created role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.
Intermarkets has welcomed Luke Rosche-Ritchie as Junior Account Executive. He’ll be responsible for serving the needs of the firm’s advertisers and helping them reach their marketing goals.
Liz Blackerhas been tapped by Univision as SVP of Branded Content revenue. She will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company.
Omnicom Media Group’s OMD U.S. has hired former WPP executive Rolf Olsen as Chief Analytics Officer. In this newly-created position, he will lead a team of more than 120 marketing and data scientists.
Laurie Rosenfield has been named Senior Vice President, People Development, Human Resources, at CBS Corporation. In her role, she will focus on senior executive development, using her blend of skills as a certified executive coach, talent evaluator, and communicator.
Publicis Media (PM) is promoting Ben Cronin to global head of the group’s Media Sport and Entertainment (PMSE), replacing Robin Clarke. Cronin will look to further accelerate the sport and entertainment practice.
Endeavor Global Marketing has appointed Robin Clarke as its new senior vice president.In his new role, Clarke will be based in London and will oversee the company’s international team of brand marketers.
Doug Sweeney has been appointed as CMO of One Medical, a growing healthcare company. Sweeny will be building out the startup’s in-house marketing practice while continuing to work with agencies.
VaynerMedia has created a new role specifically for Ryan Fey, who departed Omelet, the creative agency he co-founded, last year. In his new role, Fey will serve as executive vice president to oversee the Los Angeles office’s client services team.
What: Adsmovil has announced the appointment of Andrew Polsky to the newly-created role of Chief Revenue Officer. Why it matters: In the CRO role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.
Adsmovil announced today that it has appointed industry veteran Andrew Polsky as its first Chief Revenue Officer. Polsky returns to Adsmovil from the role of SVP, Sales, East at Sabio Mobile where he helped build the company’s presence in New York while closing mobile in-app direct and programmatic partnerships for the network. In the CRO role, Polsky will oversee monetization, national sales, agency partnerships and client services in the U.S.
Adsmovil offers global mobile advertising solutions with offices in Brazil, Mexico, Colombia, Argentina and the United States. The company’s focus on the U.S. Hispanic and Latin American markets allow its clients to reach more than 100 million mobile-phone users. Always adapting to new technologies, Adsmovil offers display, video, rich media, creative dynamic optimization, native, geolocation technology and a complete Programmatic offering.
“Andrew’s broad experience with the U.S. Hispanic market will help Adsmovil accelerate its growth among our clients and prospects,” said Adsmovil CEO Alberto “Banano” Pardo. “As media and technology continue to converge, we have a big challenge to offer excellent solutions in mobile, results, effectiveness and most importantly, to improve the service to our clients in the U.S.”
Polsky will oversee sales offices in New York, Chicago, Detroit, Los Angeles and Miami. Based in New York, he will report to CEO Alberto Pardo.
“I’m very excited to rejoin Adsmovil as its first CRO and lead the team’s growth in the U.S.,” said Polsky. “This opportunity is a natural progression in my career and I look forward to creating new revenue streams for the company. I’ve always had a great relationship with Alberto and Adsmovil’s team and I look forward to working with everyone again in this new capacity.”
Prior to Sabio Mobile, Andrew was SVP, Head of U.S. Sales at Adsmovil, where he led revenue growth for direct and programmatic business lines. Andrew was also SVP, Sales, East Region at Pulpo Media (an Entravision company), where he managed a team of national sales directors and increased the ad network’s revenue by positioning desktop, mobile, programmatic and data solutions. Andrew built out and led the digital division at Spanish Broadcasting System (SBS) as VP Digital Media. He drove content, social, streaming and revenue strategies for all digital properties, including cable network MegaTV, 17 radio stations in the top U.S. Hispanic markets and SBS Entertainment, the company’s concert division. He has held digital management roles at CBS, The Miami Herald, and CNET.
As the SVP of Sales, East, Andrew Polsky will hold a key leadership position in expanding Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Polsky comes to Sabio from Adsmovil where he oversaw brand partnerships and revenue growth for the mobile ad network, including direct and programmatic business lines reaching 28 million U.S. Hispanics.
As Creative Director, Jean Yap-McNamara will lead Sabio’s creative team in delivering impactful mobile experiences to brands Sabio currently works with. A digital advertising veteran of 14 years, Yap-McNamara comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for creating mobile experiences working across a diverse range of renowned brands.
MARC USA President/CEO Michele Fabrizi announced that Dave Buklarewicz has joined the agency as EVP/Executive Media Director. Buklarewicz comes from Havas Media in Boston. MARC USA provides media services for AOR clients such as Rite Aid, Payless ShoeSource, the Pennsylvania Lottery, Belle Tire and others as well as media-only clients including Five Star Senior Living and Kaleo.
Andrew Benett will be global chief commercial officer at Bloomberg Media, a newly created role. In addition to handling standard ad sales, marketing and consulting services for the international media property, Benett will also help to “build out a group within Bloomberg Media ‘that will be competing’ with creative and public relations agencies,” in his own words.
Accenture Interactive has promoted Jamie Posnanski to head of digital content. The firm’s content operation has over 7,000 employees globally spanning strategy, creative and production, management, distribution and other disciplines within the sector. He replaces Donna Tuths, who has left the company to explore other career opportunities. Previously Posnanski was managing director. He joined Accenture in October 2012 with the acquisition of avVenta Worldwide.
Turner, the cable TV network group, has promoted advertising executive Amit Chaturvedi to EVP, revenue operations and product management. Chaturvedi will be responsible for oversight, direction and management of Turner’s TV advertising operations division, as well as advertising products and product strategy on other Turner platforms. Chaturvedi had been SVP, revenue operations and platforms and had been with Turner since November 2015. He will report to Lenny Daniels, president of Turner Sports.Turner owns and operates various brands, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV and Turner Sports.
NBCUniversal Telemundo Enterprises announced the appointment of Francisco Ponce to the position of Vice President of On-Air Talent Management. In this role, he will oversee on-air talent relations, helping to develop and execute a unified on-air talent strategy across the division. Ponce will be based in Miami and will report to Claudia Foghini, Executive Vice President, Talent and Production Management Services at Telemundo Networks and Studios.Ponce will help facilitate the promotion of Telemundo and Universo on-air talent across all NBCUniversal platforms and he will work closely with the sales teams to identify and coordinate on-air talent for partnership opportunities.Previously, Ponce was CEO and President of In2ition Entertainment.
Dentsu Aegis Network announced the appointment of John Lee, Merkle’s chief product and data officer, to global president of MerkleONE, to oversee the global roll out of the people-based ad-targeting strategy and platform.Lee will oversee the development and roll out of M1 in the United States, reporting to David Williams, CEO Merkle, and John Murray, president, Amplifi Global. The change comes from the acquisition of Merkle in 2016 for a reported US$1.5 billion.
Publicis Communications has promoted Lizzie Dewhurst to global PR and communications director.She will be responsible for the messaging around the group’s creative agencies including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Marcel, alongside several others.
What: The mobile ad platform has appointed Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director. Why it matters: Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.
Sabio Mobile, a smarter technology-driven mobile ad platform, has announced two new hires that will help the company ramp up its presence in New York. Andrew Polsky has been appointed Senior Vice President of East Coast Sales & Total Market Strategy, and Jean Yap-McNamara as Creative Director. Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.
As the SVP of Sales, East, Andrew Polsky will hold a key leadership position in expanding Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Polsky comes to Sabio from Adsmovil where he oversaw brand partnerships and revenue growth for the mobile ad network, including direct and programmatic business lines reaching 28 million U.S. Hispanics. Prior to that, Polsky was SVP Sales East at Pulpo Media. He built out and led the digital division at Spanish Broadcasting System (SBS) as VP of Digital Media. He has held digital management roles at CBS, The Miami Herald and CNET. Polsky will be based in Sabio’s New York office.
As Creative Director, Jean Yap-McNamara will lead Sabio’s creative team in delivering impactful mobile experiences to brands Sabio currently works with. A digital advertising veteran of 14 years, Yap-McNamara comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for creating mobile experiences working across a diverse range of renowned brands. She joined AdColony/Opera Mediaworks through the acquisition of Mobile Theory, where she was a Sr. Interactive Mobile Designer. McNamara started her career at digital interactive agency Schematic where she worked on clients such as Warner Bros. Pictures and Sony Pictures, and later at Ignited where she was responsible for digital advertising on accounts like Universal Pictures. Yap-McNamara will be based in Sabio’s headquarters in Santa Monica, California.
“As Sabio Mobile continues to experience rapid growth by being a key mobile advertising partner for today’s brands and agencies, we felt it was important to expand our capabilities in sales along with adding to our award winning creative team,” said Aziz Rahim, CEO, Sabio Mobile. “With Andrew’s depth of experience in total market strategy and Jean-Yap’s creative leadership in the digital and ad mobile space we are excited to further grow our reach.”
For prior Changing Places editions, click here. Telemundo Las Vegas / KBLR has announced that Alejandra Ortiz has been named News Co-Anchor for Noticiero Telemundo Las Vegas, which airs weekdays at 5:30 PM, 6 PM and 11 PM. Ortiz joins a dynamic team of journalists who deliver the local news and information that Spanish-language viewers in Las Vegas need to stay ahead. Ortiz will make her on-air debut on Monday, March 28.Ortiz joins Telemundo Las Vegas after working for CM& — the Colombian news network that was launched in the early 1990’s — for the past four years. Ortiz earned her bachelor’s degree in Journalism from Pontificia Universidad Javeriana in Bogota, Colombia.
Jose Aguilar was named chief creative officer of Hispanic agency Wing. He was most recently executive creative director at Grey Mexico and prior to that was general creative director at Grey Peru. In all, he spent some 13 years at Grey agencies. He also held positions at Lowe Mexico and JWT Mexico.
Andrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, the market leader in mobile advertisement for the U.S. Hispanic market.Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network’s revenue growth, including desktop, mobile, programmatic and data solutions. Read more.
Wanda Young has been named to the newly created position of senior VP, marketing and consumer engagement at ESPN. She will report to Ed Erhardt, president, global sales and marketing. She will be responsible for overseeing ESPN’s marketing, media, research and analytics and marketing solutions efforts. Young joins ESPN from Walmart, where she was VP media and digital marketing.
Digital marketing agency Organic, part of Omnicom group, has appointed Kingsley Taylor as senior vice president, managing director of Organic San Francisco and promoted Jim Napolitano from vice president, client services to senior vice president, managing director of the Detroit office, according to Agency Spy.
Taylor will be in charge of overseeing account leadership and business development in Organic’s San Francisco office and leading the agency’s Wells Fargo account. He comes from MRY. Prior to that he spent four years at Ogilvy & Mather.
Napolitano joined Organic as senior project manager in 1999. He rejoined the agency in September of 2007 as director, engagement management.
Former McKinney executive creative director Peter Nicholson has joined Periscope as first chief creative officer.Nicholson will relocate in Minneapolis. Before joining McKinney, he served as chief creative officer at Publicis, Deutsch and JWT New York.
Univision Communications said Eric Ratchman has joined the media company as executive VP, content distribution. Ratchman, previously senior VP of global distribution strategy and business development for Disney Media Networks, will report to Tonia O’Connor, chief commercial officer and president of content distribution for Univision. “Eric has more than a decade of experience in global content distribution strategy and business development. His background and expertise will add tremendous value as we continue to expand UCI’s growing portfolio of brands accessible anytime, anywhere,” O’Connor said. “Eric will play an integral role in evolving our relationships with both new and longstanding distribution partners and will be instrumental in negotiating critical distribution agreements for UCI’s stations, networks and content.”
Jesse Cahill was named North America head of media at GroupM’s digital agency Essence. He was previously North America head of planning. He’s been with Essence since 2012. Prior to that he was a digital group director at Omnicom Media Group and has also held positions at Mediacom LA, Beyond Interactive and MediaVest.
What: Mobile Advertising Solutions companyAdsmovil adds Andrew Polsky as Senior VP and head of U.S. Sales. Why it matters: Polsky takes over U.S. sales. He will be based in New York City.
Andrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, a company active in mobile advertisement for the U.S. Hispanic market and Latin America. Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.
Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network’s revenue growth, including desktop, mobile, programmatic and data solutions.
Before that he led the digital division at Spanish Broadcasting System as VP of digital media. Prior to that he managed sales for CBS Local Digital Media, the Miami Herald, and CNET.
According to an Adsmovil press release, in 2015 Adsmovil’s sales were up more than 50% over the year before. Also last year the company formed important partnerships with Sizmek, TailTarget and PubMatic, and opened an office in Spain. In April 2015 the company launched the Adsmovil Ad Exchange, the first mobile ad exchange that focuses on Hispanics. And it won a Gold Smartie, a FOMLA, and two bronze Smarties for recent campaigns.
“Marketers know that if they want real growth, they need to appeal to Hispanic Americans,” said Adsmovil CEO Alberto “Banano” Pardo. “Andrew’s broad experience with the U.S. Hispanic market will help Adsmovil accelerate its growth in the most important U.S. markets: New York, Chicago and Los Angeles.”