What? According to comScore, online retail spending using desktop computers for the November–December period will reach US $48.1 billion, mobile commerce is expected to reach US $7.1 billion and digital channels e commerce spending is expected to be US $55.2 billion for the season.
Why it matters? The growth rate represents a 14-percent gain versus last Holiday.
According to Comscore, for the holiday season-to-date, US $18.9 billion has been spent online using desktop computers, Inceasing by 14% over last year’s result .Tuesday, November 19 has been the heaviest online spending day of the season to date at US $963 million. Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.
|Holiday Season to Date|
November 1 – 24
Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers/2013 Holiday Season To Date vs. Corresponding Days* in 2012.
“The heaviest online spending day so far fell just below $1 billion in sales, and though we’ve not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.” said Andrew Lipsman, comScore VP of Marketing & Insights.
ComScore 2013 Holiday Online Retail Spending Forecast
Online retail spending using desktop computers for the November–December period will reach US $48.1 billion, representing a 14-percent gain versus year ago. This growth rate is very similar to last season’s 14-percent growth rate.
January – October Actual
Holiday Season Forecast (Nov-Dec)
* Forecast. Source: comScore, Inc.Total U.S. – Home & Work Desktop Computers.Desktop Online Non-Travel (Retail) Holiday Consumer Spending
ComScore expects mobile commerce (i.e. buying on smartphones and tablets) to reach US $7.1 billion for the November-December holiday season, representing 13 percent of total digital commerce. Total spending across digital channels is expected to be US $55.2 billion for the season.