Andres Polo


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Paraguayan agency Lupe has announced the appointment of Ricardo Ovelar as creative manager after Hernán Rodas’ departure. He has 15 years of experience in agencies such as Grey, BBDO Argentina, and Gallegos in the US.







Ogilvy & Mather Colombia has named Juan Pablo Álvarez creative VP. He will share this position with John Raúl Forero, who is also CCO in Latin America.







MediaCom Spain has announced the arrival of Orlanda Aragón as their new performance manager and digital director of Sony PS. She will use her expertise in digital marketing to contribute to client businesses’ growth.







IPG Mediabrands Spain has appointed Pilar “Mapi” Merchante as the new head of analytics and insights for all the group’s clients. She’ll answer directly to IPG Mediabrands Iberia CEO David Colomer.






Turner Latin America has named Andrés Mendoza executive director of acquisitions. Based in Miami, he will be in charge of content and programmatic acquisition. He will replace Ángel Zambrano, senior VP of content, who worked for the company during 18 years.






After 30 years at KCET,  journalist Val Zavala has decided to retire, leaving her role as anchor and VP of News & Public Affairs.







Facebook has appointed Eurosport CEO Peter Hutton to lead the firm’s multibillion-dollar drive to secure  rights for live sports streaming. He will start his partnership with the social network after the winter Olympic Games in South Korea.





Rubén Correa is now copyeditor and writer for CNN Español at CNN.







Andrés Polo is now Global Head of Innovation & Strategic Partnerships Marketing at Visa. He has over 10 years of experience leading the firm’s digital marketing efforts in Latin America.






Natura, the Brazilian cosmetics company, has named Agenor Leão Vice President of all Latin American operations. Previously, he was VP of digital technology throughout the region.






Florian Adamski, the new chief executive of OMD Worldwide, has named Brian Crotty as chief executive of Latam. As the chief position did not previously exist for the region, Crotty will be fulfilling a new role.





Andres Polo, VP Digital Marketing at Visa for Latin America is the latest addition of a high-level speaker to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

On June 7 and 8 the world’s most prominent brands, the most powerful media executives and pioneering innovators will be taking the stage at PortadaLat in Miami. Andres Polo, VP Digital Marketing at Visa  is the latest addition of a major industry player. Visa will provide a presentation on how Visa is extending its traditional sports partnerships, including eSports, in order to appeal to Latin American Millennial.

VisaOther Thought Leaders who have confirmed their participation at PortadaLat include:
Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
Ricardo Arias-Nath, CMO, Latin America, PepsiCo Beverages
Rafael Lopez de Azua, Head of Media & Digital Latam, Coty Inc.
Natalie Bursztin, Marketing Director, TottoFelipe Molina H., Digital Specialties Director, IPG
Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
Gary Milner, Director, Global Digital Marketing, Lenovo
Debbie Rubinstein, Global Client Lead, Starcom
Wendy E. Kallergis, President & CEO The Greater Miami & The Beaches Hotel Association
Yamileth Bermudez, Media Operations Director, IPG Mediabrands Miami
Fernando Fiore, On Air Personality, Fox Sports
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Ana Tomicevic, Director of Brand Marketing, Marriott
Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
Jon Eichelberger, Head of Americas, Trivago
Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé
Felix Palau, VP at Tecate, Heineken
Carlos Espindola, E-Hub Manager Latin America, 3M
Patricio Rubalcava, VP Merchant Business Development – T&E, Retail & Digital Industries, MasterCard

and many more!

PortadaLat Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!