We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Miami, on April 11 in Miami’s East Hotel.
Andrés has many years of experience in various companies around the world. He started his career in Procter and Gamble, where he worked in Color Cosmetics for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners.
Later on, Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. He ran the Mattel direct to consumer e-commerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com.
After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. He currently leads digital transformation and marketing for Stanley Black and Decker for Latin America.
Portada presents the highest level unit of Portada’s Council System: the Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech and Media in the Americas. The Council of the Americas also serves as an advisory unit steering Portada’s editorial output.
The four objectives of the Council of the Americas are: 1. To provide U.S. and Latin American C-level leaders a platform for high level, informal gatherings. 2. To advance the marketing communications discipline as a key way to connect with consumers throughout the Americas. 3. To discuss major challenges and opportunities in marketing, tech and media. 4. To provide relevant input for Portada content (event programming, digital and print magazine communication).
Ricardo Arias Nath, CMO, PepsiCo Latin America Andres Amezquita, VP Commercial Excellence, Latin America Stanley Black & Decker Peter Amaro, VP, Raine Marcos Baer, president, Portada (Board Chair) Gonzalo del Fa, President Multicultural, GroupM Ana Ferrel, SVP, Marketing and Corporate Communications, MasterCard Adriana Bellinatti Grineberg, Regional Director, Panregional Latam, CENAM & Caribbean, Facebook Bruno Lambertini, CEO, Circus Marketing Alberto Pardo, Founder & CEO, Adsmovil Julian Porras, Chief Executive, Latin America Omnicom Media Group Juan Manuel Romero, CEO, Metro International Juan Saldivar, CEO & Founder, SWS (Board Coordinator) José Maria Sanabría, CEO, GroupM Latin America
Most Council of the Americas members will be available for one-on-one meetings with Premium Level ticket attendees of Portada Miami on April 18-19.
Portada’s Council membership is an exclusive by invitation only experience. Members are selected from an elite group of brand marketing, tech and media thought leaders.To find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.
Avis’ Ricardo Casco, Pepsico’s Ricardo Arias Nath, Stanley Black & Decker’s Andrés Amezquita, Group M’s José María Sanabria, and Gatorade’s Jill Leccia are some of this year’s Portada Miami expert speakers on marketing for Latin American audiences. Don’t miss their insights, save your spot here!
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
After earning his MBA with Florida International University, Ricardo Casco (@rcasco) acquired years of experience in sales and marketing strategies at firms like LATAM Airlines and Discovery Communications. As Vice President of International Sales in the Americas at Avis Budget Group, Ricardo oversees sales efforts to generate and grow business from a diverse portfolio of over 500 international customers across Latin America, EMEA and Asia Pacific.
For the first panel focused on marketing in Latin America, Ricardo will lead the discussion on Using Tech to Move From Targeted to Reactive Marketing. Avis Budget Group knows that, in order to build loyalty from the foundation, it’s necessary to tap into emerging technologies. Ricardo Casco will talk to Portada Miami attendees about some of these technologies, like connected cars.
Right after, Ricardo Arias Nath (@rickyarias), CMO at PepsiCo Latin America, and Andrés Amezquita, VP Commercial Excellence at Stanley Black & Decker will take the stage to discuss how their marketing strategies are adapting to the new realities of Latin American consumers.
Ricardo Arias Nath has over 20 years of experience in consumer and corporate strategy, marketing, and business development, and deeply understands FMCG, Media and Entertainment and Technology Industries in both domestic and international markets. He’ll be discussing marketing strategy with Andrés Amezquita, a marketer with extensive experience in experiential, fast moving, merchandising-heavy categories. After 3 years as CMO for L’Oréal in the Hispanic countries, Andrés has joined Stanley Black & Decker as VP of Commercial Excellence and has a great deal of knowledge to bring to the table.
The next panel is focused on GroupM Latin America’s CEO, José María Sanabria. He has been CEO of GroupM Latin America since 2015, and he had already led GroupM Spain since 2010. In an exclusive interview, Portada will ask José María about GroupM’s new pan-regional approach.
Right after the interview with José María Sanabria, Portada will be proud to present Jill Leccia (@jvleccia), Senior Marketing Director at Gatorade Latin America, who’ll be discussing the future of soccer in the U.S. and across Latin America. Jill has almost 8 years of experience in marketing of beverages to Latin Americans, and 20 years of experience and a successful track-record on Marketing, Innovation and Strategy and Insights in PepsiCo and Procter & Gamble.
Our experts in marketing for Latin American audiences are ready to take the stage on April 18-19, make sure you join the discussion, don’t miss out on Portada Miami!