Posts Tagged ‘analytics’

analytics

Cision to Acquire PR Newswire, Creating a Leading Global Communications Platform

What: Cision and PR Newswire announced intent to combine, creating a leading global communications platform. UBM, the British business-events organizer, has agreed to sell the news-release distribution service PR Newswire to Cision for $841 million. Why it matters: With proposed acquisition of PR Newswire, Cision further expands its PR, social media and analytics offerings. The transaction is […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

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During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

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A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.