Ana Lucia Soto

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Retail Marketing

The term ‘Retail Marketing’ has been around for some time, but there’s still not as much attention focused on “shoppers” as there is on “consumers”, which could mean a missed growth opportunity. We talked about Retail Marketing to JC Penney’s Ana Lucía Soto, MillerCoors’ Turiya Luzadder, Wilson’s Ángel Carmona, and Oath’s Maya Abinakad and Denise Brien.

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#Portada14: How JC Penney pursues the Latina Muse

#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.

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