As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Posts Tagged ‘Ana Crandell’
The Data Marketing Forum was one of the highlights at PortadaLat. Key Agency and Media Experts explained why it is crucial to use Data Science for effective Multicultural Marketing.
“I am a Salvadorian at home and an American at work.” This is how Trisha Ranes, Senior Marketing Manager-Latino, H&R Block synthesized the life and media consumption habits of many bilingual Hispanics at #Portada15.
#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015! The list of major Brand Marketing and Agency Stars participating at #Portada15 is getting longer and longer. We just added Ana Crandell, Media Director at OMD Latino. More major Brand Marketers and Agency execs will be added to the already amazing list soon!