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What? According to Comscore, 188.2 million Americans watched 52.4 billion online content videos in December and number of video ad views totaled 35.2 billion.
Why it matters? Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December with 159.1 million unique viewers.

Google

 

Top 10 video content properties by unique viewers

 

  • With 159.1 million unique viewers, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December.
  • Facebook ranked second with 79.1 million viewers
  • AOL, Inc. followed with 76.2 million
  • Yahoo sites with 53.5 million
  • NDN came in fifth with 49.4 million.

52.4 billion video content views occurred during the month, with:

  • Google Sites generating the highest number at 13.4 billion
  • Followed by Facebook with 3.7 billion
  • AOL, Inc. with 1.4 billion.

In all, Google Sites had the highest average engagement among the top ten properties.

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,249

52,374,583

1,164.5

Google Sites

159,090

13,384,434

356.7

Facebook**

79,105

3,749,940

50.1

AOL, Inc.

76,178

1,414,138

60.4

Yahoo Sites

53,499

392,542

47.8

NDN

49,388

530,275

71.2

Amazon Sites

44,626

215,795

17.1

VEVO

39,424

632,788

51.0

Microsoft Sites

36,662

609,765

36.9

Vimeo

32,932

142,426

32.3

Turner Digital

29,008

221,105

39.0

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.December 2013
Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**Facebook’s December 2013 online video viewership, particularly the number of video views, is substantially higher than prior months due to both organic and inorganic factors. The largest (and inorganic) source of increase is the recent inclusion, following a technical validation effort, of a significant volume of short (typically 6-second) Vine videos that have been uploaded to Facebook. The other, and currently less significant, factor is the limited roll-out in December of auto-play videos in the Facebook News Feed.

 

Top 10 video ad properties by video ads viewed

Nearly 35.2 billion video ads were viewed in December by Americans:

  • AOL, Inc. sustained the first position with 4.3 billion ad impressions.
  • LiveRail.com came in second with 3.6 billion ads
  • Google Sites followed with 3.6 billion
  • SpotXchange Video Ad Marketplace with 2.9 billion
  • TubeMogul Video Ad Platform came in sixth with 2.5 billion.

Time spent watching video ads totaled 13.2 billion minutes, with:

  • AOL, Inc. delivering the highest duration of video ads at nearly 1.9 billion minutes.
  • Hulu delivered the highest frequency of video ads to its viewers with an average of 82.

Video ads reached 55.6 percent of the total US population an average of 204 times during the month.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

35,235,361

13,235

204.1

55.6

AOL, Inc. (including Adap.tv)

4,326,305

1,850

26.9

51.9

LiveRail.com†

3,566,607

1,506

23.4

49.2

Google Sites

3,564,204

353

32.3

35.6

SpotXchange Video Ad Marketplace†

2,895,520

975

24.5

38.0

TubeMogul Video Ad Platform†

2,467,934

802

21.3

37.3

BrightRoll Platform**†

2,451,140

1,148

14.8

53.3

Specific Media**

2,185,660

859

13.8

51.2

Hulu

1,388,482

551

82.3

5.4

Tremor Video**

1,209,948

537

11.7

33.3

Videology†

991,078

445

10.5

30.4

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.December 2013
Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metri*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

 

Top 10 YouTube Partner Channels by Unique Viewers

According to December 2013 YouTube partner data :

  • Video music channel VEVO sustained the top position in the ranking with 38.5 million viewers
  • Fullscreen held onto the second spot with 27.3 million unique viewers
  • ZEFR followed with 26.6 million
  • Maker Studios Inc. with 24.7 million
  • and Warner Music came in last with 22.7 million.

Maker Studios Inc. proved the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

38,460

622,057

51.1

Fullscreen @ YouTube

27,346

358,267

40.9

ZEFR @ YouTube

26,598

143,042

14.9

Maker Studios Inc. @ YouTube

24,726

522,869

72.2

Warner Music @ YouTube

22,672

151,209

19.1

warnerbros vfp @ YouTube

20,032

61,301

5.3

The Orchard @ YouTube

18,987

78,701

11.8

google @ YouTube

17,965

47,075

4.6

rumblefish @ YouTube

17,396

45,932

7.4

UMG @ YouTube

16,295

66,580

11.0

Other notable findings from December 2013 include:

  • 86.9 percent of the US Internet audience viewed online video.
  • The duration of the average online content video was 4.2 minutes.
  • The average online video ad was 0.4 minutes.
  • Video ads accounted for 40.2 percent of all videos viewed and 5.7 percent of all minutes spent viewing video online.

 

What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

Other prominent findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
  • 70.1 million viewers chose Facebook which ranked second
  • AOL, Inc. followed in number with 62.3 million
  • NDN  ranked #4 with 50.6 million
  • And VEVO #5 with 49.6 million.
  • Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.

49.1 billion video content views occurred thoughout October with :

  • Google Sites generating the highest number at 16.6 billion
  • followed by Facebook with 1.4 billion
  • and AOL, Inc. with 1.3 billion.

Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,976

49,080,851

1,330.1

Google Sites

164,819

16,595,857

506.5

Facebook

70,055

1,365,771

33.5

AOL, Inc.

62,273

1,276,425

79.5

NDN

50,555

603,047

86.9

VEVO

49,608

650,227

42.5

Amazon Sites

44,287

191,849

25.6

Yahoo Sites

42,334

357,063

69.5

Microsoft Sites

38,895

697,377

49.6

Vimeo

32,851

131,600

31.1

Maker Studios Inc.

30,475

517,104

62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013

 

Top 10 Video Ad Properties by Video Ads Viewed

More than 24.5 billion video ads were viewed in October by Americans, with:

  • AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  • followed by BrightRoll Platform with 2.6 billion
  • LiveRail.com with 2.5 billion
  • TubeMogul Video Ad Platform with 2 billion.

9.2 billion minutes was the Time spent watching video ads, with :

  • AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.

Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :

  • Hulu delivering the highest frequency of video ads to its viewers with an average of 81.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

24,489,895

9,200

141.2

56.0

AOL, Inc. (including Adap.tv)

4,008,110

1,838

25.9

49.8

Google Sites

3,588,124

371

31.2

37.1

BrightRoll Platform

2,609,688

1,253

15.5

54.3

LIVERAIL.COM

2,524,323

993

23.0

35.4

TubeMogul Video Ad Platform

2,028,732

592

21.1

31.0

SpotXchange Video Ad Marketplace

1,874,696

629

17.0

35.6

Specific Media

1,492,130

583

13.7

35.0

Hulu

1,415,577

571

80.7

5.7

Tremor Video

799,983

336

10.6

24.3

NDN

651,262

209

13.8

15.2

comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)

 

Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013

Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October

  • Fullscreen rose #2 spot with 31.5 million unique viewers
  •  Maker Studios Inc. followed with 30.5 million
  • Warner Music came in #$ with 26.1 million
  • ZEFR #5 with 23.7 million.

Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)

  • followed by Maker Studios Inc. (517 million)
  • Fullscreen (335 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,832

620,949

41.4

Fullscreen @ YouTube

31,510

335,127

33.8

Maker Studios Inc. @ YouTube

30,475

517,003

62.7

Warner Music @ YouTube

26,128

157,738

17.8

ZEFR @ YouTube

23,678

117,079

13.1

The Orchard @ YouTube

22,125

90,037

10.8

Crackle Media @ YouTube

20,804

54,124

4.8

rumblefish @ YouTube

19,653

52,254

7.2

UMG @ YouTube

17,849

63,577

9.8

BroadbandTV @ YouTube

16,546

160,745

32.4

Source: comScore Video Metrix . Content Videos Only (Ad Videos Not Included)