Altice USA Lets Cristiano Ronaldo “Discover” American football: Can New Consumers Discover Him As Well?
Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.
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Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.
Dutch telecom Altice N.V.will acquire online video advertising marketplace Teads for US$322 million.Altice will provide clients with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets, as well as an open advertising platform to the media industry, programmers and multichannel video programming distributors.