Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales.That is why Facebook does not want to stay behind, and is taking an active role in video advertising.
Time Inc. is launching mobile-first, all-video platform INSTANT, which will feature content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively.Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be INSTANT Launch Partners on Programming and Audience Strategy Initiatives.