Alejandro Ortega


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Jose Bello is moving from Hearts & Science, where he served as Senior Director of Total Market for the last 3 years, to a new role as Director, Multicultural and Latam at another Omnicom company: Icon International. Jose will be based out of the newly-opened satellite office in Fort Lauderdale.








After reporting a US $1.01 billion loss on its first quarterly financial report, Uber has announced that Barney Harford, the Chief Operating Officer, and Rebecca Messina, the Chief Marketing Officer, are both leaving the company. Jill Hazelbaker, who runs policy and communications, will add the marketing department to her portfolio. Messina’s tenure at Uber lasted just nine months.






NBCUniversal Owned Television Stations has appointed Jeffrey Stone as Chief Financial Officer. In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.






GroupM announced a series of U.S. leadership changes implemented by Tim Castree, who was appointed North American CEO last December. Matt Sweeney has been appointed Chief Investment Officer, GroupM U.S. Lyle Schwartz has been promoted to Chief Integration Officer, GroupM U.S. Beth LeTendre has been named CEO of GroupM Performance U.S., where she will lead Xaxis and other performance marketing functions. Jill Kelly joins GroupM as U.S. CMO.





Alejandro Ortega is now SVP at Flimper. In his role, he will drive the company’s growth from its Miami offices.







Being Latino and HLC Media Group have announced a joint venture with the launch of BELatina, a new digital publication for the English-dominant, bicultural Latina. BELatina brings together two industry veterans—Lance Rios, Founder and President of Being Latino and Co-Founder of Supreme Digital, and Lisa Cavalli, Founder of HLC Media Group and HipLatina.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

zuania-capó-ramosZuania Capó-Ramos has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa. Zuania will be responsible for the brand’s video and social media strategy, and for further integrating the brand’s digital and print divisions.Prior to People, Capó worked at Time Inc. from Meredith’s Siempre mujer where she managed the editorial tone, style and voice of the brand’s online and print divisions.  She brings with her vast experience in both Hispanic and general market, having worked as Deputy Editor at The Huffington Post Latino Voices and Voces.

6e13e4a8aff0a7052e2b43b2568d72b7_400x400Additionally, Yoselín Acevedo has been promoted to Online Deputy Executive Editor of People En Español.She joined peopleenespanol.com as an Online Editor in 2007 and served most recently as Senior Editor.


dy6NNqia_400x400Tania Cháidez has been also promoted to People En Español ‘s Senior Web Editor.Tania joined peopleenespanol.com in 2013.



Acevedo and Cháidez will  both report to Capó.

clouseMondelez International has named Mark Clouse as Chief Growth Officer effective immediately. He will continue to report to Rosenfeld and lead the company’s North American region until his successor is named. In his new position, Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, and will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality. Clouse has served as President of its North American business and prior to this, as President of Kraft Foods’ Snacks and Confectionery business in North America. He is a graduate of the United States Military Academy at West Point with a degree in economics.

Lisa Szal recently was appointed VP of Majors/National,  at  Freedom Communications News Group. In her position Szal also oversees national advertising sales into Spanish-language weekly Unidos del Sur de California.

Adriana Lopez has taken the position of Director Multicultural at Alison Brod Public Relations in New York City. Lopez will be leading all new multicultural opportunities as well as for the brands L’Oreal Paris and Urban Decay.
For now, I’ll be leading all new MC opportunities for the company and for two brands: L’OREAL Paris and Urban Decay.

mwMary Beth West, EVP and Chief Category and Marketing Officer, is leaving Mondelez International after 28 years with the company to pursue other interests.For the moment, Her position will not be filled. West, 51, serves on the board of directors for J.C. Penney Co. and is a member of the Executive Leadership Council. She joined General Foods in 1986 as associate product manager for Maxwell House and held a number of roles over the years,such as chief marketing officer at Kraft Foods Inc. before the 2012 spin-off.

descargaAlejandro Ortega has joined multinational media company Zoomin.TV as the Sales Director .In this newly created position, Alejandro will lead the growth of Zoomin.TV’s Miami office, part of a larger global growth plan in the Americas and be responsible for building relationships with media agencies and direct advertisers in Miami and across Latin America, to monetize Zoomin.TV’s video content and expand the video ad network. Prior to joining Zoomin.TV, Alejandro was Managing Director, United States & Latin America at Mobeleader. He is also a member of IAB’s Digital Video Committee in Spain.

1ba82c7 Olympusat, Inc. named Mauro Panzera new Chief Operating Officer. He will report to the CEO Tom Mohler. As the new COO, Panzera will spearhead Olympusat’s day-to-day operations, including personnel development, departmental leadership and financial goal management. Most recently, he was an International Strategic Advisor helping small/medium-sized companies expand. Born in Venezuela to Italian immigrants, he graduated from the University of Delaware.

Anne-Kensington-Photo-118x180Anne Kensington-Lott has joined McGavren Guild Media as vice president, Hispanic platform.In this newly-created position, Kensington-Lott will continue to grow the entire McGavren Guild platform with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s digital, audio, television and out of home assets.Kensington-Lott has more than 24 years of experience, including ten years as an advertising sales executive and 14 years in sales management, within both the Hispanic and general market radio and media sectors.

corzoAfter 12 years, Hispanic Market Weekly’s Editorial Director Cynthia Corzo is leaving HMW to join the Florida International University as assistant director of communications-College of Business.


DIEGO-FEATUREDDiego Vasquez, a long-time contributor to HMW’s Ratings Watch and FocusON Entertainment features, will replace Corzo as Editorial Director of Hispanic Market Weekly effective immediately.


Read prior Changing Places weekly editions.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

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