Alejandro Cardoso


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Publicis Groupe announced the appointment of a Groupe-level leadership team in Latin America (LATAM), as part of the ongoing implementation of its country model across eight key markets globally. Under this model, each market is led by a central leadership team:





Monica Gadsby, CEO of Publicis One LATAM, is appointed to the newly-created role of CEO of Publicis Groupe for all of the LATAM region, now including Mexico.




Alejandro Cardoso, President and CEO of Publicis Communications Mexico, is appointed to Regional Executive Chairman. He will work closely with Gadsby to integrate and implement the Groupe’s client-centric Power of One model.





The Groupe will also implement its country model in Mexico under the leadership of Marta Ruiz-Cuevas, CEO of Publicis Media Mexico, who is appointed to the newly-created role of CEO of Publicis Groupe in Mexico. Ruiz-Cuevas participated in Portada´s Council System.






Claudia Restrepo has been recently promoted to Senior Director External Communications of Liberty Latin America, a leading telecommunications company operating in over 20 countries across Latin America and the Caribbean.






R/GA has announced that Sean Lyons, the company’s US President, will assume the role of Global CEO on January 2, 2019.  







GroupM, WPP’s media investment group, announced Marc Bignell as Global Head of Trading.







Agency We has appointed Alexandre Ugadin Operations Director.





Facebook has appointed Rapha Vasconcellos as head of its Creative Shop, the social networking giant’s in-house hub.Based in the U.S., Vasconcellos will be tasked with managing a global team of 300 employees across 38 markets.






Avon Products, Inc. announced the appointment of Jorge Leonardo Palomera Ruiz as General Manager, Central America and Dominican Republic, effective November 5, 2018.

What: Publicis Communications has announced the opening of Publicis Drugstore, the group’s worldwide innovation hub and the first launched in America.
Why it matters: Start-ups expert José Jorge Molina has been chosen to lead the new hub.

Alejandro Cardoso, Publicis Communications President & CEO, announced Publicis Drugstore, the group’s worldwide innovation hub and the first launched in America, positioning Publicis Communications as a leader in the entire region on issues of innovation.

Drugstore located in London, Hamburg, Johannesburg, Zurich, Mumbai, Sydney and Shanghai, aims to be the bridge between new technologies and innovation opportunities for the group’s customers. The company has announced recent research for psychedelic drugs such as LSD and magic mushrooms, according to sources familiar with the matter.

For this company, Alejandro Cardoso chose José Jorge Molina, who has extensive experience in scaling technological start-ups globally, both as investor and founder of companies and in addition to an important track record in disruptive innovation. José Jorge Molina collaborated with Shell in the UK in Mergers & Acquisitions.

He graduated at Tecnológico de Monterrey with postgraduate degrees in Nottingham, Cambridge and Stanford, he is Ambassador of Singularity University in Mexico, fellow of the Atlantic Council and member of the board of several start-ups.

“It is important to highlight that it is a great challenge for us to have the first innovation hub in America. This company combined the capabilities of all Publicis Groupe agencies with a proven methodology and strategic alliances with the start-up ecosystem in Latin America” commented Alejandro Cardoso, CEO of Publicis Communications “We are convinced that Drugstore has the potential to be a tool catalyst that maximizes the potential of our talent, our ideas and our creative offering.”

Publicis Drugstore will work transversally with all the agencies of the group, focusing on three pillars: Challenging traditional forms of strategic thinking, facilitating the vision of what is possible today and solving future challenges. The wide range of services offered by this hub of innovation born in London in 2014 are:

  • Innovation Workshops,  workshops focused on providing proven methodologies to drive innovation within the company.
  • Strategic Workshops, programs – make to measure – to connect executives of companies with start-up that can add value to their operation.
  • Innovation Day, conferences cured with exhibitors who have created disruptive solutions in specific industries. These events are used to share success stories that help the company identify new trends or invite its suppliers and customers to give them additional value.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Regina Vertiz – Globant ::: BBH Group – Sarah Watson :::  Joe Docal, Pam Payano – Greater Miami Convention & Visitors Bureau ::: Meliá Hotels International – Pablo Cogolludo, Ernesto Hernandez ::: Alejandro Cardoso –  Publicis Communications Mexico :::  Information Builders – Georgina Aguilar  ::: Per Pedersen – Grey Global Creative Council  ::: Martin Perdomo – MG consulting :::

Click here for previous Latam Changing Places editions

AAEAAQAAAAAAAAXGAAAAJGM2N2U2MWE5LTc2YTQtNGUxMi05OTY4LTI3ZTIwYzA0NmE5ZARegina Vertiz has been appointed Engagement Manager at Globant, based in Miami. Vertiz previously led the multicultural and media strategy team at Skyword.




descargaBBH Group has announced the appointment of Sarah Watson as the agency’s global chief strategy officer. Prior to this promotion, Watson was CSO for BBH New York. She will work alongside global CEO Neil Munn and worldwide chief creative officer Pelle Sjoenell. Watson first joined BBH 14 years ago.




descarga (1)Joe Docal has been appointed director of travel industry sales Latin America and the Caribbean at the Greater Miami Convention & Visitors Bureau. Prior to this position, he was with Global Marketing & Sales.



AAEAAQAAAAAAAAREAAAAJGI2OGYwYzc1LTg1YmItNGJmNy1hY2E3LWZkYmQ4MDEzNTliNgIn addition, Pam Payano has been named corporate sales manager at the organization. Previously, she was marketing project manager at TURKEL Brands.





Meliá Hotels International is pleased to announce the appointment of Pablo Cogolludo as General Manager of Meliá Nassau Beach All Inclusive in the Bahamas and Ernesto Hernandez as General Manager of Meliá Panamá Canal in Panama. These leaders will oversee two of the Meliá brand’s properties in the Americas.


cogolludoPablo Cogolludo brings more than 20 years of experience within the hospitality industry to Meliá Nassau Beach All Inclusive. Pablo joined Meliá Hotels International in 2006.






hernandezErnesto Hernandez brings his knowledge and dedication to Meliá Panamá Canal as General Manager. Hernandez has extensive hospitality management experience; his most recent position was the Operations Manager of Meliá Puerto Vallarta and before that he was the Director of Food & Beverage at Meliá Cozumel All Inclusive Golf & Beach Resort.






descarga (2)Alejandro Cardoso has been named country chairman of Publicis Communications Mexico. Cardoso leads the different creative agencies that integrate Publicis Communications Mexico, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Marcel, Nurun, Publicis Healthcare, ARC, Vividbrand and MSL. Cardoso will remain part of Publicis Worldwide global management board.




descarga (3)Information Builders has appointed Georgina Aguilar new Account Manager of the company in México. Aguilar has over 20 years’ experience in the IT industry, with special focus on commercial and consultancy areas.





descarga (4)Per Pedersen was appointed Chairman of Grey Global Creative Council. Creative Councils are held every six months at different and inspiring locations in which Grey’s creatives have the opportunity to know each other better while providing valuable insights on the different ideas presented.




Martin-Perdomo-MG-Consulting1-160x160Martin Perdomo has joined MG consulting as partner. The Uruguayan executive served as Organizational Development Manager at Finning South America for the last five years.

@Globant @mgconsultingcl @perpedersenNY @PublicisMex @MeliaHotelsInt

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