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Alejandro Campos Carles

Mobile: StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.

Mobile: StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting besides global players like Mopub, Smaato and Nexage. Through this arrangement mobile audiences and mobile inventory available on the StartMeApp mobile ad-exchange can now be purchased via AppNexus.

2014 Panregional Marketing Trends: What 15 major players have to say

Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.

Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”

Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.