Alejandra Ortiz


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

michael barrettRubicon Project, the Global Exchange for advertising, announced that Michael Barrett will be joining the company this week as Chief Executive Officer.Michael Barrett was previously the CEO of Millennial Media, the  independent mobile marketplace, which was acquired by AOL/Verizon, and is a seasoned media executive who brings both a proven leadership and a deep knowledge of the advertising and digital media space to Rubicon Project. Previously, Michael was Chief Revenue Officer at Yahoo!. Prior to Yahoo!, he was the CEO of AdMeld, a programmatic supply side platform acquired by Google in 2011.

bDj3mpEl_400x400Frank Addante will continue with the company as Founder and Chairman focused on Rubicon Project’s vision, strategy and thought leadership for the future.





bec4415439b81138_orgTelemundo 52 Los Angeles / KVEA announced that Alejandra Ortiz  has been named News Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM. Ortiz will join Sports Anchor Saul Rodriguez and Weather Anchor Yara Lasanta to deliver the latest breaking news and information for Spanish-speaking viewers in the greater Los Angeles area. Ortiz will make her on-air debut in mid-to-late April 2017.Ortiz joins Telemundo 52 Los Angeles from sister-station Telemundo Las Vegas / KBLR, where she worked as the weekday News Co-Anchor for Noticiero Telemundo Las Vegas. Prior to joining KBLR in 2016, she worked for CM&, — the Colombian news network launched in the early 1990’s.



AAEAAQAAAAAAAAd1AAAAJDNkMDYyY2ExLTMwNzktNDlmNi05Y2QyLTNkN2FjYzc4Yzc0MATransparent Media Partners has appointed Publicis’ veteran Brandon Starkoff as its CEO and managing partner, effective April 3.Simkins will report to Mr. Starkoff when he assumes his role as chief executive of the agency.







PmaonLV0_400x400VML is expanding its technology team:







AAEAAQAAAAAAAAxNAAAAJDc3MWExZmY0LTM4ZGUtNDM1NC1hMjVhLTU0YjkxMzI4MGIyYwPerry Puccetti has been appointed executive director, technology. Puccetti will focus on “bringing in new technologies, capabilities and cost efficiencies, benefiting partners and clients alike.” He will report directly to chief technology officer Jeff Geheb. Puccetti joins VML from Kansas City agency Bernstein-Rein.





descargaMartin Coady, VML’s managing director, technology, will now serve as executive director, marketing technology.




3199c2fKylie Schleicher will take on Coady’s former role as managing director, technology.






AAEAAQAAAAAAAAeoAAAAJGEwMWI2ZDBmLWIzZGUtNDYzMy05Yzg0LThkMDk1ZjI3OTM2YwCraig Elimeliah will now serve as managing director, creative technology. He joined VML in August of 2015 as director, creative technology.





2471283Tiesha Miller was promoted to the role of group director, technology.






descarga (2)Mondelez International’s global media and digital chief Bob Rupczynski will leave the business after only four months. The executive joined the company from Kraft Heinz last November. It is unknown if he has another role to go to.




29737c1Performance marketing agency Merkle has appointed Mediavest’s Coleen Kuehn as chief media officer.Kuehn joins Merkle from her role as president, client leadership, at Publicis Media’s  Mediavest Spark.Kuehn will be responsible Merkle’s media portfolio across search, display, social, and performance media, as well as its communications strategy capabilities.



descarga (1)Epson America, Inc.,  announced the appointment of Mark Mathews as vice president of North American commercial marketing. In his role, Mathews is responsible for driving product and marketing strategies for Epson’s projector, point-of-sale, business inkjet printer, and robotics divisions. In addition, he leads Epson’s Canada-based technical support and development team focused on point-of-sale solutions. Before joining Epson, Mathews served as president of Airwolf 3D where he created and expanded a successful multi-tiered distribution model, both in the U.S. and internationally.



People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.
965d646533d965ae_orgTelemundo Las Vegas / KBLR has announced that Alejandra Ortiz has been named News Co-Anchor for Noticiero Telemundo Las Vegas, which airs weekdays at 5:30 PM, 6 PM and 11 PM. Ortiz joins a dynamic team of journalists who deliver the local news and information that Spanish-language viewers in Las Vegas need to stay ahead. Ortiz will make her on-air debut on Monday, March 28.Ortiz joins Telemundo Las Vegas after working for CM& — the Colombian news network that was launched in the early 1990’s — for the past four years. Ortiz earned her bachelor’s degree in Journalism from Pontificia Universidad Javeriana in Bogota, Colombia.

Jose Aguilar was named chief creative officer of Hispanic agency Wing. He was most recently executive creative director at Grey Mexico and prior to that was general creative director at Grey Peru. In all, he spent some 13 years at Grey agencies. He also held positions at Lowe Mexico and JWT Mexico.

descargaAndrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, the market leader in mobile advertisement for the U.S. Hispanic market.Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network’s revenue growth, including desktop, mobile, programmatic and data solutions. Read more.



descargaWanda Young has been named to the newly created position of senior VP, marketing and consumer engagement at ESPN. She will report to Ed Erhardt, president, global sales and marketing. She will be responsible for overseeing ESPN’s marketing, media, research and analytics and marketing solutions efforts. Young joins ESPN from Walmart, where she was VP media and digital marketing.



b5099_Organic-HiresDigital marketing agency Organic, part of Omnicom group, has appointed Kingsley Taylor as senior vice president, managing director of Organic San Francisco and promoted Jim Napolitano from vice president, client services to senior vice president, managing director of the Detroit office, according to Agency Spy.

Taylor will be in charge of overseeing account leadership and business development in Organic’s San Francisco office and leading the agency’s Wells Fargo account. He comes from MRY. Prior to that he spent four years at Ogilvy & Mather.

Napolitano joined Organic as senior project manager in 1999. He rejoined the agency in September of 2007 as director, engagement management.


ows_145861393294033Former McKinney executive creative director Peter Nicholson has joined Periscope as first chief creative officer.Nicholson will relocate in Minneapolis. Before joining McKinney, he served as chief creative officer at Publicis, Deutsch and JWT New York.

Univision Communications said Eric Ratchman has joined the media company as executive VP, content distribution.
Ratchman, previously senior VP of global distribution strategy and business development for Disney Media Networks, will report to Tonia O’Connor, chief commercial officer and president of content distribution for Univision. “Eric has more than a decade of experience in global content distribution strategy and business development. His background and expertise will add tremendous value as we continue to expand UCI’s growing portfolio of brands accessible anytime, anywhere,” O’Connor said. “Eric will play an integral role in evolving our relationships with both new and longstanding distribution partners and will be instrumental in negotiating critical distribution agreements for UCI’s stations, networks and content.”

Jesse Cahill was named North America head of media at GroupM’s digital agency Essence. He was previously North America head of planning. He’s been with Essence since 2012. Prior to that he was a digital group director at Omnicom Media Group and has also held positions at Mediacom LA, Beyond Interactive and MediaVest.