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Alberto Ferrer

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The Vidal Partnership has won the Cablevision media planning and buying account, Portada has learned.
Cablevision Systems Corporation is the eight largest cable television company  in the U.S. with systems serving areas surrounding New York City. Most of its customers reside in New York, New Jersey, Connecticut and parts of Pennsylvannia. Cablevision also offers high-speed Internet  connections (Optimum Online), as well as digital cable Optimum TV (Optimum TV) and VoiP (Optimum Voice) phone service. According to Kantar, Cablevision Systems spent nearly $110 million on U.S. measured media in 2011, and the bulk of it was devoted to the Optimum brand.

Cablevision media planning and buying duties were until recently the responsibility of  New York City based Globalworks. For The Vidal Partnership, the Cablevision account win is a relief after the agency had several account losses over the last year, including the Heineken account last December.  Two veteran executives Alberto Ferrer and Gustavo Carvajal, recently left their posts at TVP.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Two veteran executives at  The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their  posts at the New York City-based agency, Portada  has learned.

La Voz de Houston (published by the The Houston Chronicle, Hearst)  is expanding its sales team. Andres Valdes has recently been hired as National Sales  Manager at the Houston Chronicle. Noel Lezama, Sales Specialist at The Houston Chronicle will work on La Voz projects together with Loida Ruiz, who will continue to work on sales strategy for La Voz together with the general market teams. In addition, Patricia Peña has just been named Senior Marketing Manager at Hearst Media Services . Peña was previously Senior Marketing Coordinator at Comcast. Before her stint at Comcast,Peña worked as Senior Marketing Coordinator at The Houston Chronicle. In addition

Oscar Leon Walker  is the new  Director of Sales at Adsmovil (a RedMas & Cisneros group of companies) based in New York City. Previously Walker worked as Director of Sales at EPMG.

Following the completion of the business combination, Peter Kern, Managing  Partner of InterMedia, will serve as Chairman of Hemisphere Media Group. Mr.  Kern has over 20 years of experience investing in, advising and operating a  variety of large and small media companies. Alan  Sokol, the former COO of  Telemundo, who has over 18 years of experience in the television and motion  picture industries as an operator, advisor and investor, will serve as Chief  Executive Officer of Hemisphere Media Group. Craig Fischer, who worked closely  with Mr. Sokol at InterMedia in overseeing these companies, will serve as  Hemisphere Media Group’s Chief Financial Officer. 

Andy Ocasio recently left his position as  Director of Business Development for Latam and USH at Turn, a   DSP (Demand Side Online Advertising Services Provider) targeting the Latam and USH Hispanic space.

Discovery Networks Latin America/U.S. Hispanic, has promtoed Carla Conde to VP of Corporate Communications based in Miami. Veteran Colombian TV producer and executive Cristina Palacio has been named President, Shine Hispanic & Latin America. Palacio, who reports to Ross, will oversee new Shine America offices in both Miami, Fla., and Bogota, Colombia, with programming distributed through Shine International.
Discovery Networks Latin America/U.S. Hispanic (DLA/USH), una división de  Discovery Communications, nombró a Carla Conde como nueva vicepresidenta de  Comunicaciones Corporativas para DLA/USH, y tendrá sus oficinas en Miami.

Veteran Colombian TV producer and executive Cristina Palacio has been named  President, Shine Hispanic & Latin America. Palacio, who reports to Ross,  will oversee new Shine America offices in both Miami, Fla., and Bogota,  Colombia, with programming distributed through Shine International.

 

Two veteran executives at The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their posts at the New York City-based agency, Portada has learned. 

Alberto Ferrer
Alberto Ferrer

Ferrer, a seasoned marketing and advertising executive, on Dec. 31 left the agency, where he was Managing Partner, Marketing + Operations. During his tenure at TVP, Ferrer held several positions, including handling digital efforts, helping clients across industries boost their digital marketing strategies. Ferrer is also the brother of Beatriz Ferrer-Vidal, another agency executive and wife of President & CEO Manny Vidal.

Also out as of January 2013 is Gustavo Carvajal, a native of Colombia, who boasted the colorful title of “Idea Catalyst” at the agency. Carvajal, a PR and communications specialist, had worked at The Vidal Partnership for over 11 years. He confirmed his departure, though he declined to give out specifics about the current state of the agency and/or his future plans.

Key Account Losses

The departures come on the heels of a key loss at the independent agency, led by Vidal himself. Late last year, TVP lost the creative and PR duties for the brand Heineken, which in December announced it was consolidating Hispanic advertising with Wieden & Kennedy.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.

Calls –and emails- to agency principals Manny Vidal and Antonio Ruiz were not answered by press time.