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Alain Portmann

Sounding Off: Alain Portmann: “How Moneyball reminds me of online media”

Last year I headed over to my local cinema and bought a ticket for the matinee showing of Moneyball. While not a follower of baseball, I was intrigued by the impact that systematic data analysis had – and continues to have – on both America’s favourite pastime and the world of Digital Advertising I joined in 1996.