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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Geoff Edwards, co-creator of peace coalition Saturday Morning and formerly CAA Marketing co-head of creating, has joined R/GA as VP and executive creative director of Los Angeles to help it expand further into entertainment.

 

 

 

 

Monique Delarosa has been named VP of the newly created department of Marketing Science & Analytics at ALMA. She’ll focus on answering two basic questions for clients: “Why should I invest in multicultural marketing?” and “What is the return I’m getting from these investments?”.

 

 

 

 

After co-founding Adam & Eve with James Murphy, David Golding, and Jon Forsyth in 2008, Ben Priest has announced he will leave the company in June.

 

 

 

 

 

Advertising agency Momentum Worldwide has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. He will be responsible for growth and efficiency, working with all the client teams and brands such as American Express, SAP, Microsoft, UPS and Premier League.
 

 

 

 

Virgin Holidays has hired Amber Kirby to lead its marketing team as marketing and customer experience director. Her main role is to achieve core business objectives, including improving the overall customer journey.

 

 

 

 

 

 

Raj Nair, president of Ford Motor Co. in North America, has left the automaker after complaints of “inappropriate behavior.”
 

 

 

 

McKinney hired Jasmine Dadlani as director of strategy in its New York office, joining a leadership team that includes New York CEO Joe Maglio, executive creative director Mike Pierantozzi and director, experiential marketing Michelle Son.
 

 

 

 

 

 

Resh Sidhu has returned to AKQA as creative director, joining the leadership team at its NY office. She spent the past two years at digital and visual effects company Framestore. Sidhu was creative director at AKQA London before jumping over to Framestore to become creative director of its virtual reality studio.

 

 

 

 

StandUnited.org, a petition platform service of Intermarkets, Inc., has announced that Stephanie Davari will join the team as senior sales executive. In this role, she will build upon existing relationships with campaigns and advocacy groups, as well as identify and engage new partnerships to drive growth.

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for prior Latam Sales Leads issues

 ::: Delta – AKQA ::: Mindshare – Haribo ::: San Fernando – Ingenia  ::: Coca Cola  :::

  • Delta / Global

Supergraphic_400x400Delta Airlines has chosen WPP Group’s AKQA, as its digital agency of record after a review to consolidate its mobile and punto.com accounts. AKQA was in charge of the mobile part of the account, while Razorfish was in charge of punto.com. Now, AKQA will support digital and marketing platforms for “all online experiences”, including desktop, tablets and wearables, plus entertainment on board and aircrafts portal wifi, according to Rhonda Crawford, vice president of e-commerce of Delta.

  • Haribo/Global

descarga (1)Mindshare has won won the Haribo account,a sweets manufacturer company, after winning a contest. Marta Garí and Pilar Angrill, partners client leadership at Mindshare, will lead the teams responsible for managing the advertiser’s campaigns. The company currently has over 500 employees and exports to virtually all countries of the European Union, Russia, Turkey, Switzerland, Norway, USA, Singapore and Latin America.

  • San Fernando / Peru

descarga (2)Peruvian food company San Fernando has chosen Ingenia to handle its digital account. The agency will create a two-year digital strategic plan and will be also responsible of social nets. In this way, San Fernando becomes the agency client number six so far this 2015.

  • ‘Share a Coke’

descarga (6)Coke is bringing back its “Share a Coke” program after a successful run last year. This summer, the brand will extend the program to include more names and to cover more package sizes and formats.Last year, the marketer used the 250 most popular first names among teens and millennials and the program was limited to 20 oz bottles. Additionally, colloquial phrases were put on on cans, such as “superstar” and “bff.” This year, the number of names used is expected to at least triple.

In the video, the South Pacific marketing team explains how they pulled it off: