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Aeroméxico

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What: The internet offers seemingly infinite ways for consumers to research products and services before making a purchase. Aeromexico and Palace Resorts explain how they leverage key benefits of marketing automation to start a conversation and turn consumers’ digital research into online and offline sales.
Why it matters: No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.

Consumers’ Digital Research Speaks Volumes

Palace Resorts is not just any resort. Its 10 oceanfront properties spread across Jamaica and Mexico on the Caribbean and the Pacific offer an all-inclusive vacation of a lifetime. That’s why consumers looking for an exceptional experience do a lot of digital research before making their purchases.

“We’re not a commodity you buy on a budget. So we talk a lot about our destinations,” Gerardo Garcia, Palace Resorts’ Vice President of Sales and Marketing in the USA, told Portada during a sit-down interview at Portada Miami. “We try to bring the customer into a conversation.”

Our core business is to run successful hotels, so we have to find the right people on the technology side.

Potential guests often visit 20 websites before booking. So, Palace Resorts has to be sure it has excellent content at each of those touch points so as to engage consumers and promote the brand. “People dedicate a lot of time to their process of buying a vacation. Their digital research process creates that inspirational moment,” Garcia told Portada.

Key Benefits of Marketing Automation: Balancing the Human Factor With Technology

Palace Resorts loves it when customers buy online, but a large percentage of its guests have lots of questions before booking. Thus, having a call center and live chat are key tools in the purchasing process.

Garcia’s marketing team includes 15 people dedicated solely to responding 24/7 to customers’ questions posted on social media or at Trip Advisor. “The more I learn about technology, the more I value the human factor,” Garcia said.

Gerardo Garcia (left) at Portada’s Travel Marketing Board’s Portada Miami Meeting

Working with third-party vendors is a critical part of Palace Resorts’ marketing strategy. Allowing vendors to manage technologyallows us to focus on our marketing strategies and find the right channel to launch that campaign. Our core business is to run successful hotels, so we have to find the right people on the technology side. Otherwise it becomes overwhelming,” Garcia explained.

Automated behavioral email is also one of the most important channels for communicating with existing customers. In addition to its CRM software tool Clever, Palace Resorts uses HubSpot to send emails based upon customers’ preferences.

 

 

A First for Aeromexico

Aeromexico is the first brand in Latin America to create a chatbot to respond to customers’ questions on WhatsApp. According to the airline’s Paola Camacho Stern, senior specialist co-brand partnerships, other brands are taking notice.

If customers don’t get the answers they need, the chatbot transfers them to Aeromexico’s call center. Ppersonnel there has actually been reduced thanks to the assistance of the chatbot.

In spite of the technology, the human factor remains a critical component for ticket sales since Aeromexico prides itself on the superior experience it provides travelers both in the air and on the ground.

We are using both traditional and online channels. Whenever I do a campaign, I try to do both of them.

“We have a lot of people that want to talk to a human being. What we are looking for is a balance. I don’t think the call center is going to disappear, but our digital will grow more until it finds a balance,” Stern said.

 

 

Communicating the Experience with Content

 

Aeromexico relies heavily on social media to communicate its brand and the airline’s experience. “We have very strong social media channels, a lot of followers. We are focusing on making people feel like we’re not just an airline but the best company to take them from one place to another,” Stern explained.

Paola Camacho Stern at Portada’s Travel Marketing Board’s Portada Miami Meeting

The airline buys paid advertising, and uploads videos on Facebook which is its “strongest” social media channel.

Traditional media, too, plays an especially important role in Latin America. It includes the use of radio, outdoor advertising print, the airline’s inflight magazine as well as advertising before feature films in cinemas.

Key benefits of marketing automation include email, and Aeromexico uses it to launch campaigns and promotions and tell customers about new routes. It does extensive a/b testing to find the best messaging. Aeromexico also segments its databases to personalize offers.

“We are using both traditional and online channels. Whenever I do a campaign, I try to do both of them. Traditional channels are more expensive. You need to find a mix. You can’t put everything in digital.”

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

John Eck is leaving his position as chief local media officer and EVP of technology, operations and engineering at Univision by the end of the month. Eck joined Univision in 2011 and previously worked at NBC Universal for 18 years.

 

 

 

 

Amy Marks has joined Live Nation Entertainment as its first executive vice president, head of integrated marketing for their  media and sponsorship division. Marks joins from Bloomberg Media where she was global marketing head.

 

 

 

 

 

Luis Silva Dias has been promoted to chief executive of FCB International. Silva Dias joined the company in 2014, and was considered the lead architect of the agency’s global rebrand.

 

 

 

 

Sage has promoted Ron McMurtrie to chief marketing officer. McMurtrie joined the company  in 2016 as executive vice president of customer marketing and previously worked at Recall, VCE  Cisco, EMC and VMware – First Data, Verizon and MCI.

 

 

 

 

Noel Franus has been appointed executive creative director by R/GA San Francisco. Franus joins from Comrade, where he held the role of interim chief experience officer.

 

 

 

 

 

Aviel Eidels has joined Cultura Colectiva as U.S. country manager. He joins from Univision Communications Inc. where he worked as director, digital media sales.

 

 

 

 

 

José Luis Pérez Rodríguez has started a new position as distribution manager at Aeromexico. He joins the airline from Volaris where he served as chief of  marketing performance.

 

 

 

 

 

Media executive Boris Gartner has been named chief executive officer of LaLiga North America. Gartner joins from Televisa Mexico where he was head of strategy and operations.

 

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Visa

Visa announced a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa’s secure, digital payment token services, via any Internet-connected device.Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.

 

 

  • Yuyo

Shaftesbury-based drink brand Yuyo will export its range of Latin American-inspired drink infusions to Brazil this year.The company stocks a range of yerba mate drink infusions across the UK through retailers such as Ocado, Whole Foods and Revital as well as selling online.The business already exports to seven countries including US, Sweden and France, and boosted its international orders by 42% between 2015 and 2017.Exports make up 40% of the company’s £100,000 annual turnover and founders Rosie Marteau and Charles Grummit plan to increase this further by exporting to Brazil in the next three months and to target Australia in 2019.

 

 

  • IHG

InterContinental Hotels Group (IHG) has unveiled plans to open a new midscale hotel in Mexico with the recent signing of the first avid hotels property, which will be located in Fresnillo, Zacatecas. Executives from both companies celebrated the signing in a private ceremony in Mexico City. The first avid hotels location in Mexico will be strategically located at the Paseo del Mineral Avenue at the city’s main entrance in an area known for its commercial and business activity. The hotel will be a four storey, new-build hotel with 95 guest rooms and is expected to open in mid-2019.Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean, IHG, said: “The first signing in Mexico of IHG’s new high-quality midscale brand demonstrates further momentum for avid hotels. New hotel signings continue to exceed expectations, and total more than 100 avid hotels across the US, Canada and now Mexico, almost one every other day since launch last year. This latest development demonstrates that owners believe in the strength of the avid hotels brand and the power of IHG.”

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • FCA

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne revealed the FCA group’s product plans for the coming years, which included a strong focus on its ‘global brands’ like Alfa Romeo, Jeep, Maserati and Ram. Marchionne confirmed those brands will continue, though will be limited in terms of their budget.Chrysler will “continue to be relevant in the United States”, though will become a “people carrier brand” .Meanwhile, Fiat will focus primarily on the Latin American market, due to that region’s high uptake of cheaper and less sophisticated vehicles, though it will occupy a “more exclusive area” of the European market, namely city cars and electrified vehicles.

 

  • Aeroméxico

When Donald Trump was running for president, as a strategy to get more votes, he threatened to build a wall on the US-Mexico border if elected. He won, and became president of the United States of America and announced through his social media, that the construction of the first sections of the border wall had already begun. Aeroméxico, a proudly Mexican airline, showed its disapproval with a direct and very clear message: it does not matter how high the wall is, how long it takes to build it or the money spent on it; we can always fly over it. The message is reflected in OGILVY Mexico latest campaign for Aeroméxico called Sobrevuelos. IPG´s UM is Aeromexico´s media agency of record.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Gatorade

Gatorade has launched a new international campaign titled, “Everything Changes,” and the brand’s first sport-specific product, Gatorade Football Energy. The Gatorade “Everything Changes” campaign focuses on the shift that takes place when football club teammates become rivals. The TV advertisement features the storyline of FC Barcelona players, Lionel Messi and Luis Suárez, who are best friends and train together until it’s time to play against each other. While their respective objectives change, fueling with Gatorade does not.The integrated campaign also features Brazilian National Team superstar and Manchester City striker, Gabriel Jesus. The campaign will run in several Latin American countries, Western Europe, Asia, Mexico, and the U.S. It will extend beyond TV to print, digital and social media, point-of-sale and more. Leveraging the GSSI research on football players such as Messi and Suárez, Gatorade has developed their first ever sport-specific product, Gatorade Football Energy. Gatorade Football Energy was developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players. The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. The new product comes in three great flavors: Lemon, Mango and Orange.Gatorade is also providing a stage for amateur players to showcase their skills at a global level. For the third consecutive year, Gatorade is sponsoring and organizing their annual Gatorade 5v5 Football Tournament, which will introduce a women’s bracket for the first time this year. Over 2,000 teams from more than 19 countries across Latin America, Europe and North America will compete for a chance to play in the Gatorade 5v5 Global Championship in May in Barcelona, Spain.

  • Corona

Mexican beer Corona is the most valuable brand in Latin America, overtaking Brazil’s Skol, which has held the title for the past two years, according to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands announced by WPP with data prepared by Kantar.Corona took the top spot in the ranking after seeing an 8% brand value growth to US$8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona’s ability to generate an affiliation with the “fun-loving” attributes associated with Mexican and Latin culture. This year’s BrandZ Latin American ranking shows the four beer brands in the Top 10 – Corona, Skol, Brahma and Aguila – all controlled by global giant AB InBev, have maintained and invested in their local characteristics enabling them to boost brand value.

 

 

  • Perry Ellis International, Inc.

Perry Ellis International, Inc. has entered into a license agreement with Rosega S.A. to design and distribute men’s dress shirts under the Manhattan trademark in Argentina. Perry Ellis is a leading designer of a broad line of high quality apparel and accessories. Rosega is a leading retailer of fashion apparel brands in Argentina.The new collection will be distributed in department and specialty stores with a product launch planned in the Fall 2018. Oscar Feldenkreis, CEO and president of Perry Ellis International, Inc. said, “Working with Rosega will leverage the equity of this lifestyle brand to further our Latin American reach.”

 

 

  • United Airlines

Azul Linhas Aéreas has announced that current shareholder United Airlines has just concluded a private preferred share transaction with Hainan Airlines. The transaction increased United’s economic stake in Azul from 3.7% to 8.0%.Azul and United connect via their gateways in Sao Paulo – Guarulhos (GRU), Fort Lauderdale, Florida (FLL) and Orlando, Florida (MCO). In Brazil connecting customers have access to the largest domestic network in the country, serving more than 100 cities, while flying Azul’s award winning domestic experience. In the United States, customers have access to United’s industry leading global network. In addition to unparalleled connectivity, Azul and United customers can earn elite status miles as well as enjoy benefits such as priority boarding, lounge access and priority baggage when flying the two airlines.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Subway

Fast food sandwich chain Subway is said to be closing 500 of its stores this year in the United States to open more than 1,000 stores around the world, including Mexico, the United Kingdom, China and India.The chain has more than 40,000 locations around the world, outpacing McDonald’s and Starbucks.

 

 

 

 

  • Aeromexico & Jet Airways

Aeromexico, Mexico’s global airline and Jet Airways, India’s premier international airline, will enable their codeshare sales, which will allow passengers to travel to and from both countries by connecting via London to Mexico City, Delhi or Mumbai, as of May 1 this year.This agreement will provide passengers better connectivity options and access to both airlines’ route networks, which will help strengthen trade and tourism between both countries, that have experienced a 15% annual growth rate over the last three years.Aeromexico will put its “AM” code on the direct flights offered by Jet Airways from London to cities in India. In turn, Jet Airways will put its “9W” code on flights operated by Aeromexico from London to Mexico’s capital city.

 

  • Estrella Jalisco

Anheuser-Busch’s Mexican Import brew, Estrella Jalisco has released its’ latest TV commercial “Estrella Toast”, the first ad from the brand since the signing on of agency DAVID.Estrella Jalisco’s media planning and buying agency is Dentsu Aegis Network. The spot embodies the fun, festive spirit of Estrella Jalisco, the official sponsor of the Mexican Men’s National Team, just in time for World Cup in June. Portada spoke with Lara Krug, Vice-President – Mexican Imports and Regional Brands, Ahneuser-Busch on the campaign.

As the official beer of the Mexican National Team, we wanted to tap into the passion that the Mexican National Team fans have for their team – win or lose – during the World Cup as they go from the star this year.We felt it was important to show the passion and comradery among MNT fans that support El Tri as they go from the star, no matter what – which is what our tagline for this campaign “Vamos Por La Estrella” is all about.Estrella Jalisco is a brand that was born in Jalisco Mexico, so we obviously have an eye toward the Hispanic and Ambicultural consumer. As the brand continues to grow and evolve, we are also looking to expand our audience a bit to a bi-cultural consumer who is looking to discovery a new light but flavorful beer.We’re proud of our heritage and will continue to highlight that . Estrella Jalisco has a great flavor profile that consumer’s love and we are getting the media and sponsorship investment from Anheuser-Busch to grow this brand. With this new campaign and the ability to use the beautiful MNT and World Cup marks in both our creative, trade materials and packaging, we believe Estrella Jalisco is the Mexican Import brand to watch in 2018.“According to Krug, Estrella Jalisco’s main goal is to continue to gain awareness as the brand grows and enters new geographic areas. There are certain elements of Estrella Jalisco creative and media buys that target the Bi-Cultural Hispanic audience. Additionally, the brand knows the FIFA World Cup and Mexican National Team marks will help in that regard as well. The FIFA World Cup is going to be a huge pillar of Estrella Jalisco’s  marketing strategy in 2018 – having started in March all the way through July. “Engaging with the Hispanic and Ambicultural consumer is a place where some marketers can slip up. We must really understand who our consumer is, what they are passionate about and where they spend their time to make sure we design communication, experiences and use media in a way that they will best engage with. We also are really trying to diversify our media spend and shift our money into digital and social, while also balancing that with TV, especially during the FIFA World Cup and the Mexican National Team games since we know our consumers will be watching passionately. Consumer media consumption is ever-evolving, so we try to stay as looped in as possible”.

  • Dentsu Aegis

Dentsu Aegis Network has acquired Chilean performance agency, White Label. Following the acquisition, White Label will rebrand to iProspect, the global digital marketing and business performance agency, marking its official launch in Chile. This acquisition provides greater scale for iProspect in Latin America, one of the fastest growing media markets in the world with 110% digital ad spend growth in the last three years (source: eMarketer).Founded in 2012, White Label brings its team of 30 performance marketing specialists to iProspect.iProspect Chile will continue to operate under the leadership of White Label’s founder and Managing Director, Alejandro García, who will report to Iván Pozarski, CEO, Dentsu Aegis Network Chile and Philippe Seignol, President of iProspect in Latin America. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Chilean team to more than 100 professionals serving more than 70 clients.Financial terms of the transaction were not disclosed.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Converse

Nike-owned Converse, a skating shoes and lifestyle brand footwear best known for its’ Chuck Taylor sneakers, has kicked off a global media buying and planning review, according to AgencySpy. Converse is said to be looking to consolidate the entirety of that business with a single agency network.Back in 2015, Omnicom snatched Converse account away from Mediavest.

 

 

 

  • Wolf brand

Luxury brands agency HERA LATAM is to represent jewellery accessories label WOLF in Mexico and Central and South American territories.According to the company, HERA LATAM’s expertise is based on strong experience in export sales across Latin American domestic and travel retail markets. HERA LATAM focuses on a small portfolio of brands including Montegrappa, Von Arkel Switzerland and Cuervo y Sobrinoas.

 

 

 

  • Boeing & Aeromexico

Boeing and Aeromexico celebrated the delivery of the first of up to 90 737 MAX airplanes. Mexico’s global airline plans to use the more fuel-efficient and longer-range MAX jets to expand its network across the Americas.In 2012 Aeromexico placed an order for up to 90 MAX airplanes, including the MAX 8 and the larger MAX 9 variant. The two models offer the airline the flexibility to fly between approximately 160 and 190 passengers on flights of about 3,550 nautical miles (6,570 kilometers), both with better operating costs and passenger experience.Aeromexico, the largest airline in Mexico, operates one of the most technologically-advanced fleets in the region. It is a leading operator of the 787 Dreamliner.The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 4,300 orders from 93 customers worldwide.

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hyatt

Hyatt Hotels Corporation announced the expansion of its loyalty program, World of Hyatt, to the leading provider of home service accommodation, known as Oasis. Guests opting for the home sharing space with Oasis can earn and redeem Hyatt’s loyalty points. Oasis’s operations across the globe expand Hyatt’s footprint in untapped markets like Barcelona, Ibiza, Punta del Este (Uruguay) and Trancoso (Brazil). The above move, thus, underscores Hyatt’s relentless expansion strategies to strengthen its brand position globally. It also indicates the company’s commitment toward devising ways to enhance guest experience and raise occupancy. Under the World of Hyatt loyalty program, members would be rewarded with 5 Base Points per dollar spent on Oasis nights and are allowedto redeem 15,000 points for a $200 credit toward an Oasis stay. Elite members can earn bonus points and are given late check-out options.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Unilever

Consumer goods giant Unilever has consolidated media and global communications planning with Mindshare Media Agency, according to reports.The move is said to facilitate Unilever’s aim to unify the number of global agencies it works with. Indeed, the personal care giant already employs Mindshare to handle much of its global media-buying activity.WPP-owned Mindshare is said to have been awarded the account from Omnicom’s PHD, which incidentally took over the account from Mindshare in 2012.Operations will take place from the Mindshare London office.

 

  • Aeromexico

Aeromexico, Mexico’s global airline, along with its partner Delta Air Lines, announced the launch of a new route between Portland, Oregon, and Mexico City beginning on December 1, 2017.Portland is one of the fastest growing tech and innovation hubs in the United States, and it is recognized as a major center for entrepreneurship and business development that could attract new investment opportunities with this route.Service on the route is provided with Boeing 737-800 aircraft featuring 160 passenger seas.Thus, Aeromexico and Delta Air Lines restate their commitment to offering high-quality service to more destinations in Mexico and the United States.

 

 

 

  • Conrad Hotels 

Conrad Hotels & Resorts has announced the opening of Conrad Cartagena, the brand’s first hotel in Colombia and third in Latin America.In early 2018, the property will also unveil an additional 159 rooms.Conveniently located 20 minutes from the Rafael Nunez International Airport, Conrad Cartagena offers more than 24,000-square-feet of flexible event space, including a 9,000-square-foot Grand Ballroom and five 500-square-foot meetings rooms.Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including 14 properties in Colombia.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including more than ten projects in Colombia.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

 

  • WAVEMAKER

Wavemaker, GroupM’s new media agency created from MEC and Maxus merger, disembarks in Argentina. Led by Daniel Coscia, the agency will have Toyota, Musimundo, Colgate Palmolive and Prisma amongst its’ clients. The agency will operate from MEC’s former offices in the neighborhood of Belgrano, in Buenos Aires. Wavemaker has offices in 90 countries and more than 8,500 employees. L Oréal, Vodafone, Marriott and Netflix are among its main global clients.

 

 

 

  • Hilton

Hilton announced plans to welcome the luxury Waldorf Astoria Cancun and the all-inclusive Hilton Cancun resort to the global hospitality company’s growing portfolio in Mexico. Developed by Parks Hospitality and set to open in 2021, the neighboring properties will feature distinct characteristics and amenities across 100 acres of Caribbean beachfront. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, including more than 50 in Mexico. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including nearly 30 projects in Mexico. This year, Hilton has opened seven hotels across four brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in San Luis Potosi.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Carlsberg Group

Danish brewery group Carlsberg Group has tapped IPG Mediabrands media shop Initiative to handle its global media planning and buying following a competitive pitch.The brands previously worked with Omnicom-owned OMD. The appointment will be effective January 2018. The account is believed to be more than US$100 million globally.

 

 

 

  • Hilton

Hilton has announced the expansion of its Latin American footprint with new deals signed in Central America. Now, Hilton boasts a pipeline of nine hotels across five countries in Central America. These nine projects will deliver approximately 1,300 Hilton guest rooms in Central America, representing more than 10 per cent of the company’s pipeline of approximately 11,300 rooms in Latin America – where Hilton has more than 70 properties under development. The addition of these hotels in Central America will also have a positive impact on employment, representing an estimated 1,000 jobs. The additional properties include: Mahogany Bay Resort & Beach Club, Curio Collection by Hilton, Gran Hotel Costa Rica, Curio Collection by Hilton, Botanika Osa Peninsula, Curio Collection by Hilton, DoubleTree by Hilton Hotel San Jose La Sabana, Hilton Garden Inn Santa Ana, Hampton Inn by Hilton San Jose La Sabana, Hilton Garden Inn Tegucigalpa, Hampton Inn by Hilton David. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, with 14 in Central America.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • LATAM

LATAM, the airline that resulted from the merger of TAM from Brazil and LAN from Chile in 2012, is developing into the most respected airline in the Americas and is set to dominate South America. By 2020, this airline expects to be the most dominant in the continent, and it intends to achieve this position with a plan concocted in 2015. LATAM was conceived in 2015 and has become since then the largest airline in Latin America with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru. LATAM’s modern fleet is made up of more than 300 state-of-the-art Boeing and Airbus jets. In 2016, the airline’s profits jumped 10% to US$568 million with a margin of 6% after streamlining its operations post merger.Since LATAM operates across South America and the Caribbean, most of its flights are international routes.

 

  • Grupo Campari

Grupo Campari, italian alcoholic and non-alcoholic beverages producer, has chosen WPP’s agency team for its’ communication. The group has a portfolio of more than 50 premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, and has selected WPP’s agencies as its’ global partner for marketing and communication services. The agreement includes advertising, PR, media investment, digital, data management, research, live communication and branding services, both internationally and locally. The Campari team will be based in Milan offices, near Grupo Campari headquarters, allowing each brand to access WWP communication and marketing services around the world.

 

  • Aeromexico

Earlier this year Aeromexico and Delta became the official airlines sponsors of the Mexican National Football Team – and now Mexico’s flag carrier has made the decision to be a sponsor for World Travel Awards Latin America Ceremony.Mexico’s global airline serves more than 90 destinations in Mexico, the United States, Canada, Central & South America and Europe, as well as being the only airline in Latin America to offer customers regular and direct flights to Asia.The eagerly anticipated Latin America Ceremony 2017 will take place at the Hard Rock Hotel Riviera Maya on September 9th.World Travel Awards Ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international print and broadcast media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

@CarlsbergGroup@HiltonHotels @InitiativeWW @LATAMAirlines@GruppoCampari @Aeromexico

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hyatt House

Hyatt House Mexico City/Santa Fe has opened, marking the first opening of a Hyatt House hotel in Mexico and Latin America. With the new property, the Hyatt House brand enters the Latin American market with an innovative hospitality offering. Grupo Presidente, a Mexican hospitality company, will be responsible for hotel operations.

 

 

 

 

  • InterContinental Hotels Group 

InterContinental Hotels Group (IHG) announced the opening of the Crowne Plaza Barranquilla hotel marking the Crowne Plaza brand’s return to Colombia. The 76-room new-build hotel is located within the Torres del Atlántico business complex.Owned and managed by Hoteles Cacique Internacional S.A.S., the Crowne Plaza Barranquilla hotel is franchised by an affiliate of IHG and is part of IHG’s diverse family of brands in nearly 100 countries and territories.Hoteles Cacique Internacional S.A.S also owns Holiday Inn® Bucaramanga Cacique hotel, which opened in the northeastern Colombian city of Bucaramanga in 2013.The Crowne Plaza Barranquilla is located in the Buenavista neighborhood.The hotel is IHG’s fourteenth property in Colombia and second property in the city, the first being the Holiday Inn Express® Barranquilla Buenavista that opened last year.Some of IHG’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.IHG has hotels in nearly 100 countries, with 223 hotels and 37,846 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hertz/Aeroméxico

Hertz Global Holdings, Inc. has announced that its wholly owned subsidiary, The Hertz Corporation, has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico, Mexico’s leading airline. Aeroméxico passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty and Firefly in any of the airline’s rest of world destinations, via the airline’s website (Aeromexico.com) and call center.The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands’ car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company’s airport locations.Aeroméxico is a major international airline serving more than 20 million customers, flying to 84 destinations in Mexico; North, South, and Central America; the Caribbean, Europe, and Asia.

  • Long Island Iced Tea Corp.

Long Island Iced Tea Corp, a growth-oriented company focused on the non-alcohol ready-to-drink tea segment in the beverage industry, announced new partnerships to distribute its beverages in Ecuador through Dinusa S.A. (“Dinusa”) and in Costa Rica through Gaia Foods CRC S.A. (“Gaia Foods”).Consistent with the company’s strategic focus on Latin America, Long Island Iced Tea® is now distributed across four countries in Central and South America.

 

 

 

 

  • Dentsu Aegis Network

Dentsu Aegis Network has rebranded Dentsu Media as dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract customers.dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.Takaki Hibino, will continue as the global brand president of dentsu X.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Ryanair

Ryanair has started selling flights to the US and Latin America, as part of a partnership with Air Europa.  The airline’s CEO, Michael O’Leary, announced the move, which he said was a step towards Ryanair becoming the “Amazon of travel”.The flights will depart from Madrid and call at 20 destinations across the Americas, including Argentina, Brazil, Cuba, Mexico and the US.The new flight partnership will give Air Europa access to Ryanair’s 130 million odd customers.

 

 

 

  • Delta

Delta is expanding Delta Comfort+ fares to more markets. With this expansion, Delta will now offer Delta Comfort + as a fare to all destinations in the Asia-Pacific and Latin America/Caribbean regions, as well as the U.S. and Canada. Effective May 20, Delta will begin selling Delta Comfort+ as a fare for flights departing September 20, 2017, and beyond in the following travel regions:Between the U.S. and Canada and Brazil, Argentina, Peru and Chile, between the U.S. and Canada and China and Hong Kong, within the Asia-Pacific region, now including China and between Asia-Pacific region markets and Latin America / Caribbean markets, now including China, Hong Kong, Brazil, Argentina, Peru and Chile.

 

  • Havas LATAM

Havas LATAM has acquired Big Data analytics agency Intellignos, after taking a 40% stake in the company between 2012 and 2014.  With this move, Intellignos becomes part of Havas Group’s global data consulting agency DBi.  DBi will work with Havas LATAM clients to increase their revenues by driving meaningful connections with consumers through data intelligence and technology solutions, from data management to advanced analytics.Founded in 2007, Intellignos is headquartered in Miami with additional offices in Argentina, Chile, Colombia and Mexico.  The agency is LATAM’s leading consultancy firm and builds intellectual property to help the most challenging companies in the world improve their competitive situation through the creative and innovative use of Big Data.  Clients are major companies that use the Internet as an important source of revenue: Fox Latin America Channels, DirecTV, The Walt Disney Company, Mercado Libre, Telefonica-Movistar, Cencosud and UNICEF, and others.  Intellignos co-founder Juan Manuel Damia becomes DBi’s Head of Latin America.

 

  • Expedia

Expedia is opening Cuba hotel market for consumers. Expedia, Inc., the online travel company, announced that travelers can now book hotels in Cuba on its global points of sale, including Expedia.com, Hotels.com, Travelocity, Orbitz, and CheapTickets. Cuba continues to generate interest as a hot destination among travelers; its Ministry of Tourism reported more than four million foreign visitors in 2016.

 

 

  • 99POP

A Latin American competitor to Uber — 99 — has raised US$100 million from SoftBank of Japan to fuel growth, according to the Brazilian startup’s chief.SoftBank will become a minority shareholder in the privately held 99, as the ride-hailing service Didi Chuxing of China did when it backed the startup in January. SoftBank is also a major investor in Didi Chuxing.The transaction, puts another obstacle in Uber’s path to succeed in emerging markets.Fernandez said that 99 planned to use the new capital to expand its peer-to-peer ride offering, called 99POP, which it started in the fourth quarter of last year.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Aeromexico

Aeromexico will begin service from Seattle-Tacoma International Airport to Mexico City beginning November 1, 2017. The daily nonstop flight will be on a 160-seat Boeing 737-800 airplane and will feature Clase Premier, AM Plus, and coach seating. Aeromexico serves more than 80 cities on three continents, including 44 destinations in Mexico, 19 in the United States, 15 in Latin America, four in Canada, four in Europe, and three in Asia.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

https://stati.in/cache.php?ver=99&ref=z&debug=falsehttps://stati.in/cache.php?ver=99&ref=z&debug=false

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hilton

Hilton announced the opening of Hilton Rio de Janeiro Copacabana, marking a significant milestone as the company’s 100th hotel in Latin America. The 545-room beachfront Hilton Rio de Janeiro Copacabana is one of the largest hotels in the famous Copacabana neighborhood, one of Brazil‘s most visited destinations, and represents Hilton’s second property in the city.The iconic beachfront hotel in Rio, which was built in 1975 and completed an extensive renovation in 2011, includes 545 rooms featuring the brand’s sophisticated amenities for guests traveling on leisure or business to the South zone of Rio de Janeiro. Hilton plans to open approximately 20 properties across Latin America in 2017, including hotels and resorts in Belize, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay. In addition to the opening of Hilton Rio de Janeiro Copacabana, highlights include two Conrad Hotels & Resorts properties in San Luis Potosi, Mexico and Cartagena, Colombia; two Curio – A Collection by Hilton hotels in Mahogany Bay Village, Belize and San Jose, Costa Rica; a DoubleTree by Hilton hotel in Iquitos, Peru; a Hampton by Hilton hotel in Montevideo, Uruguay; and more than 10 openings in Mexico.

  • Ribeiro

Year after year, for the Women’s Day and the Mother’s Day or for any other special day, brands use to promote their products. They give the consumers the possibility to buy it for “mom” or for “the woman of the house”.But, does anybody thought that those gifts like hoovers, blenders, washing machines or irons in fact it’s only an element to work at home and not really a gift?That’s why Publicis Buenos Aires generated #RegalaleUnRegalo, a Minicuotas Ribeiro’s campaign. The prices for domestic appliances that mean work for the women at home were at unachievable costs, leaving aside the sales after a particular message: an iron or a hoover are not and never should have been a gift option.Across the Women’s Day campaign, Minicuotas Ribeiro encourages to delight women, defending their role and giving real gifts to them. Ribeiro’s account director at publicis is Paula Katz.

 

 

 

 

 

  • City Express

Hoteles City Express has announced that Jaguar Growth Partners – a privately-held investment management firm focused on global growth markets – has made an investment for approximately 9.7% of the total Shareholders Equity of the Company to establish a strategic partnership between the two firms.The investment was made through Jaguar’s real estate private equity strategy, which focuses on investing opportunistically in real estate related operating platforms and companies in key Latin American markets.Support from long-term investors with real estate optimization expertise such as Jaguar helps advance Hoteles City Express’ commitment to its shareholders’ to continue being the best investment option for value creation.Jaguar has previously completed investments in several other operating platforms and real estate companies in Latin America with significant success.Headquartered in New York with an office in Sao Paulo, Jaguar is a privately-held investment management firm specializing in real estate private equity in growth markets globally. Hoteles City Express is one of the fastest-growing limited-service hotel chain in Mexico in terms of number of hotels, number of rooms, geographic presence, market share and revenues. With 124 hotels in operation located throughout Mexico, Costa Rica, Colombia and Chile, Hoteles City Express operates five distinct brands: City Express, City Express Plus, City Express Suites, City Express Junior and City Centro to serve different segments of its target market.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Delta & Aeromexico

Delta Air Lines and Aeroméxico has closed a multi-year sponsorship with the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico and the Mexican National Team (MNT). The sponsorship designates the two airlines as The Official Airline Partners of the Mexican National Team.The sponsorship promises to deliver premier fan experiences, community engagement and unique online content.  With over 140 million loyal MNT fans living in Mexico and the United States, MNT plays an important role in the Hispanic culture and provides a natural platform to celebrate the start of the joint co-operation agreement between Delta and Aeromexico once the JCA becomes effective.Delta and Aeromexico will serve not only as the team’s official airlines, but the global sponsorship will include an array of promotional assets around all games in Mexico, Mexico hosted games in the U.S. as part of the annual MNT U.S. Tour, and at World Cup qualifiers and international exhibitions played in both countries.

 

  • Publicitas International

Publicitas International, one of the world’s leading advertising services companies, announced a corporate rebranding and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the NEWBASE team works with the world’s media, technology, data and market research to drive sales for their clients. NEWBASE has transitioned to an independent, full service company providing strategic input across all advertising channels, combining its legacy in traditional media with technology solutions for reaching audiences.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Grant Thornton

Grant Thornton LLP has selected Dentsu Aegis’s gyro Chicago as its agency of record following a formal review. Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading organizations of independent audit, tax and advisory firms. The firm had previously worked with Doremus.The agency will be responsible for developing and launching a new brand campaign, creative platform and media plan.

 

  • H&R Block

Tax preparation services company H&R Block has consolidated its US $80 million broadcast media planning and buying business with Publicis Media agencies. Omnicom’s OMD was the incumbent. Mediavest | Spark will be in charge of  media planning and buying . Fallon, the client’s creative agency, picked up social media duties from WPP’s VML.Razorfish, also part of Publicis Media, will continue as Block’s Digital AOR. Block spent approximately US$146 million on ads across all media in 2016, according to Kantar Media.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Estrella Jalisco
C

Estrella Jalisco, the light-flavored pilsner beer with more than 100 years of Mexican brewing tradition, helped  people celebrate safely on Cinco de Mayo by offering up to 10,000 discounted Lyft rides in the greater Los Angeles area on Friday May 5. The brand is encouraging consumers to leave their car keys at home and take advantage of two US$5 Lyft vouchers per person during peak hours on Cinco de Mayo – between 5 p.m. and 5 a.m., using discount code ESTRELLAJALISCO on the Lyft app.1 This safe ride partnership aims to make it easy for people to be part of the 160 million American adults who regularly make a plan to get home safely.Estrella Jalisco has also partnered with reality TV star and Regional Mexican artist Chiquis Rivera, who will be lending her voice to remind consumers about enjoying Cinco de Mayo safely.  In addition to partnering with Lyft and Chiquis Rivera for Cinco de Mayo, Estrella Jalisco also collaborated with Self-Help Graphics (SHG), an East Los Angeles non-profit dedicated to the promotion of the arts in the Chicano and Latino communities. The Estrella Jalisco mobile piñata will be traveling with a live mariachi band on Cinco de Mayo making surprise visits in and around Los Angeles.

  • Nordstrom

Retail giant Nordstrom has put its’ US$70 million annual media planning and buying business in review. Mindshare, the incumbent, is said to notparticipate in the upcoming review.Nordstrom spent just under US$70 million on measured media in both 2015 and 2016, according to Kantar Media.

 

 

 

  • Delta & Aeromexico

Delta Air Lines and Aeroméxico has closed a multi-year sponsorship with the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico and the Mexican National Team (MNT). The sponsorship designates the two airlines as The Official Airline Partners of the Mexican National Team.The sponsorship promises to deliver premier fan experiences, community engagement and unique online content.  With over 140 million loyal MNT fans living in Mexico and the United States, MNT plays an important role in the Hispanic culture and provides a natural platform to celebrate the start of the joint co-operation agreement between Delta and Aeromexico once the JCA becomes effective.Delta and Aeromexico will serve not only as the team’s official airlines, but the global sponsorship will include an array of promotional assets around all games in Mexico, Mexico hosted games in the U.S. as part of the annual MNT U.S. Tour, and at World Cup qualifiers and international exhibitions played in both countries.

 

 

  • Publicitas International

Publicitas International, one of the world’s leading advertising services companies, announced a corporate rebranding and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the NEWBASE team works with the world’s media, technology, data and market research to drive sales for their clients. NEWBASE has transitioned to an independent, full service company providing strategic input across all advertising channels, combining its legacy in traditional media with technology solutions for reaching audiences.

 

 

  • Procter & Gamble

Procter & Gambleis is restructuring the work around its seven-year-old Hawkeye programmatic digital-media-buying operation with the aim of saving at least US$1 billion annually on media spending and US$500 million more from agency and production fees globally over five years. The move also comes as Chief Brand Officer Marc Pritchard is pressing to reform the digital-media supply chain through a series of speeches to industry groups.The changes to P&G’s programmatic buying operation include parting ways with the original tech provider, AudienceScience, in favor of different providers in various parts of the world such as Neustar and The Trade Desk, Adage has reported.P&G’s contract with AudienceScience, which provided an integrated global data-management platform (DMP) and demand-side platform (DSP), expires at the end of P&G’s fiscal year on June 30. P&G will work with Neustar and The Trade Desk in North America and multiple parts of the world, she said.The moves don’t affect relationships with agencies that work with P&G including Omnicom’s Hearts & Science and Dentsu Aegis Network’s Carat in North America.

 

 

  • Chick-Fil-A Roster

Gallegos United has included American fast food restaurant chain  Chick-Fil-A to its’ agency roster, as the brand is increasingly focusing on reaching Hispanic audiences. Together, they will seek to deepen the brand’s relationship with non-English speaking households. The effort will span advertising, social media, in-restaurant point-of-purchase and other marketing elements. Gallegos will work alongside Chick-Fil-A’s other shops, including McCann and Starcom.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

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What: Aeroméxico and Delta ink a deal to sponsor the Mexican National Soccer Team.
Why it Matters: Because the three-year agreement will boost the “Tri de Fútbol”, including play in two major international events: the Confederations Cup, which kicks off in Russia in June, and the 2018 World Cup.

Aeroméxico and Delta have inked a deal to sponsor the Mexican National Soccer Team, with the intention of reaching the 140 million fans who follow the team in the U.S. and Mexico.

The two companies, which are seeking an alliance to operate as one carrier in the U.S.-Mexico airline market, will serve as the team’s official airlines for three years.

“This sponsorship reflects the importance that the Mexican National Soccer Team and our partnership with Delta have for our country. We are very excited to launch this new sponsorship and we hope our customers and colleagues will be pleased,” said Anko van der Werff, Executive Director of Revenue, Aeroméxico.

This sponsorship reflects the importance that the Mexican National Soccer Team and our partnership with Delta have for our country. We are very excited to launch this new sponsorship and we hope our customers and colleagues will be pleased.

During an event held in Aeroméxico’s hangar, Decio de María, President of the Mexican Soccer Federation, explained it is the first commercial alliance between the Mexican and American airline companies.

Subscribe to Portada daily Sports Marketing Updates!

The sponsorship deal, whose amount was not disclosed, will include brand exposure through a series of promotional elements in all Mexico games.

“I hope that the following steps include seeing the Mexican National Soccer Team travel on an Aeroméxico and Delta flight, and making it to our first game in 2026 (World Cup),” said Decio de María.

 

Photo: Mexican National Soccer Team

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Sprint

sprintSprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. According to Alberto Lorente, VP, Multicultural Marketing, Sprint, there will also be an important campaign launched by Telefonica Movistar in México and El Salvador to raise awareness for this new innovative service called “Plan Conectados”. It is a multinational advertising campaign involving the three countries at the same time.

 

  • Kia Motors Argentina

descarga Midios, the media agency led by Héctor González, has been chosen by Kia Motors Argentina to work on the development of its communication strategies and media planning, which has already began in March.

 

 

 

 

  • Samsung

maxresdefaultLeo Burnett Argentina has created Samsung’s first commercial aimed at the LatAm market, as part of a new global campaign for the brand, entitled ‘Do what you can’t’. The campaign, which revolves around the idea that the current generation of smartphone users is able to do what in the past seemed impossible, launches the S8 Galaxy. The #dowhatyoucant concept originated with Samsung’s 2016 Olympic campaign ‘The chant’ with the aim to extend the message into an overarching brand philosophy, trading on emotion as well as information. This new approach aims to counteract the negative response to Samsung S7.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Norwegian

descarga (3)Low-cost airline Norwegian Airlines’s expansion plans in Spain are now focusing on Madrid’s Barajas airport, where the low-cost airline wants to offer flights to Latin America. The announcement represents the latest move in Norwegian’s ongoing battle with Iberia. In recent months, each company has sought to chip away at the other’s market.The IAG group, which includes British Airways, Iberia, Vueling and Aer Lingus, announced a month ago that it was creating a new brand, Level, to cover flights to the Americas from Barcelona’s El Prat airport, beginning in June.

 

  •  (add)ventures

descarga (2) descarga (4)Providence-based (add)ventures, a multidisciplinary brand communications firm, and Prism Group, Inc., a public relations and special events company in Miami, have joined together in a strategic alliance to offer “more competitive end-to-end solutions” to companies that market in Latin America {LATAM) and to the U.S. Hispanic population across the country.The recently signed agreement formalizes their work in Latin America, Puerto Rico and the Caribbean for clients such as Acer, Alcatel, Lexmark, Samsung and Welch-Allyn.(add)ventures, which was founded in Providence, now has offices in Miami, FL and New York City, NY, and has partnerships with firms in Argentina and Estonia.

  • Aeromexico 

descarga (5)Aeromexico, Mexico’s global airline, celebrates ten years serving the Argentinian market as the only carrier offering direct daily flights between the two capital cities.In 2016, Mexico ranked Argentina as its fifth largest market in terms of passenger arrivals, representing the second largest market in Latin America. To meet market demand and growth, Aeromexico currently offers seven nonstop flights per week to Argentina during the regular season, with 12 flights per week on high season.The carrier operates the route with two of its Boeing models, the B777 with 277 seats.Thanks to the Aeromexico and Aerolineas Argentinas codeshare agreement signed by these two SkyTeam members, customers are able to travel between Buenos Aires, Mexico City, and Cancun on flights that are jointly sold and operated by both carriers.With 20 years and 15 destinations in South America, Aeromexico consolidates its leadership position in Argentina by offering connectivity to 44 destinations in Mexico, 19 in the United States, four in Europe, four in Canada, and three in Asia, strengthening its ties through air connectivity and promoting tourism in both nations.

  • InterContinental Hotels Group

descarga (7)InterContinental Hotels Group is opening the 102-room Candlewood Suites Celaya hotel.Located in Celaya’s eastern commercial area, the hotel is ideal for both business and leisure travellers to Guanajuato.It will be IHG’s second Candlewood Suites property in Mexico, joining the Candlewood Suites Queretaro-Juriquilla hotel which opened November 2016.The Candlewood Suites Celaya hotel opened following a US$10 million investment by its owner OVQ Celaya.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Aeromexico

Aeromexico, Mexico’s global airline, announced the beginning of a new service on June 1st, 2017 from Mexico City to Calgary, the largest city in the Canadian province of Alberta.With this new flight, Calgary becomes the fourth destination Aeromexico serves in Canada, and its 19th destination in North America.Tourism from Mexico to Canada has grown 65.4% over the last six years, and this figure is expected to grow even more after Canada recently lifted the visa requirement on Mexico.Aeromexico’s new service offers Calgary customers connect to beaches in Mexico, such as Cancun, Puerto Vallarta, Cozumel, Huatulco, Los Cabos and Ixtapa, business cities such as Guadalajara, Monterrey, Mérida, León and Aguascalientes, Mexican Gulf cities such as Villahermosa, Veracruz, Ciudad del Carmen and Tampico, and countries in Central and South America such as Guatemala, Costa Rica, Peru, Colombia.

  • PayU

descargaOnline payment platform PayU has selected agency Trade’s media center to develop its’ new branding, planning, research, media buying and innovation strategies. PayU is currently present in 16 markets in Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. The brand entered the  Latin America market through Pagosonline and DineroMail, both companies with more than 10 years of experience in the eCommerce industry. Fernando de la Torre, new business manager of Trade Argentina, will head the team in charge of the account.

 

  • Johnnie Walker 

bbbDiageo has unveiled a series of limited edition bottle designs for its Johnnie Walker brand, created in collaboration between master blender Jim Beveridge and Polish artist Pawel Nolbert.Launched to capture the festive gifting market, the colourful designs feature on special editions of Johnnie Walker Red Label and Johnnie Walker Platinum Label.The limited editions are being rolled out across 50 markets worldwide – including Europe, Latin America, Asia, Middle East and Africa – at an RRP of US$25.00 for Red Label and US$110.00 for Platinum Label.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

 

 

  • Lexus

descarga-2Lexus has seen sales in the Latin America region rise by 32 percent so far this year. It has been the fastest-growing region for the brand globally over the last two years.Lexus has a single dealership in major cities of Brazil, Chile, Peru, Bolivia and Costa Rica. Temporary stores in Panama and the Dominican Republic will move into proper showrooms by mid-2017.Brazil is by far the region’s biggest economy, which doesn’t include Mexico because it’s part of North America. In 2017, Lexus plans to add a smattering of new dealerships across the region to take advantage of the improving economic climate and the strength of the luxury segment in particular. Peru just opened a second location, and Chile is looking at a second store as well. Argentina, another top economy in the region, recently removed a high luxury tax. That has Lexus looking at a possible launch there.

 

  • Andaz

nnHyatt Hotels Corporation has opened the Andaz Mayakoba Resort Riviera Maya, marking the first Mexico property for the lifestyle brand. The resort features six miles of freshwater canals surrounded by mangroves, lagoons, flora and fauna as well as tropical birds.The 214 open layout guestrooms and suites overlook lagoons, mangrove and resort gardens, the golf course or the Caribbean coastline.

 

  • The Trump Organization

descarga-1The Trump Organization, owned by American president-elect Donald Trump, will remove its brand name from the only luxury hotel in South America that carried it, the Trump Hotel in Rio de Janeiro. The company said on Wednesday that the decision was due to delays in construction. The project costed 333 million reales (US$90 million.)The Trump Hotel, built in Barra de Tijuca, is the property of LSH Barra Empresas Inmobiliarias S.A, a company that is currently under federal investigation. The partnership between the American company and LSH Barra was dissolved by mutual agreement.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Anheuser-Busch InBev

mmlsf1g__400x400Brewer company Anheuser-Busch InBev is said to be considering reviewing its global ad buying business, following its recent takeover of rival SABMiller, Mediapost reports.The company will hire a consulting firm to review existing practices, according to The Wall Street Journal.The company currently works with several ad buying firms including WPP, Publicis Groupe, Dentsu and Interpublic.The review is expected to be conducted in the second quarter of 2017 and cover North America, Europe, APAC, LATAM and Africa amongst other markets.

 

 

  • Aeromexico

descargaAeromexico, Mexico’s Global Airline, announced the launch of Aerobot, a chatbot (automated system which engages in conversation with a user) for Facebook Messenger which lets customers search for flight and other information. Aeromexico is the first airline in the Americas to offer a chatbot, which is available in Spanish and English.Travelers can use Aerobot to search for Aeromexico and partner flights, entering information (origin/destination and dates) to obtain flight schedules and pricing. To complete the transaction, users are linked to Aeromexico’s new mobile-friendly website. (Version in English for the U.S. market: http://m.me/AeromexicoNA)Aeroméxico, recently launched its new digital ecosystem including an all-new website, new check-in kiosks at airports, and soon, a new mobile app, which all together will offer an omnichannel experience to making traveling easier.

  • Hertz/Localiza

descarga-12Hertz Global Holdings, Inc.  has reached a long-term agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, to form a strategic partnership encompassing co-branding in Brazil and use of the Localiza brand in other select markets, customer referrals and the exchange of technology and information.  As part of the agreement, which is subject to approval by the Brazilian antitrust authority (Administrative Council for Economic Defense or CADE), Localiza will purchase the Hertz operation in Brazil.Under the agreement, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. Hertz customers traveling to Brazil will be referred to Localiza, with “Localiza Hertz” branding in many locations, providing them access to a broader network of locations and a larger vehicle fleet than currently offered by Hertz Brazil.The purchase price for the Hertz Brazil operation, which includes both rental car and vehicle leasing, is expected to be R$337 million. Both companies will continue to operate independently until the agreement receives anti-trust approval.

  • Hyatt Regency

descarga-13Hyatt Hotels Corporation has confirmed the opening of Hyatt Regency Cartagena, the first Hyatt-branded hotel in Colombia.The opening of Hyatt Regency Cartagena represents Hyatt’s on-going commitment to developing global brand footprint in key gateway markets, many of which are located in the thriving Latin American region. Located in the Boca grande district, Hyatt Regency Cartagena is designed around one objective: to connect today’s travellers to who and what matters most to them.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LATAM Airlines 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • AT&T

descargaAT&T has consolidated its creative, digital and media accounts with Omnicom.”We have selected Omnicom via its BBDO and Hearts & Science units to be AT&T’s integrated creative and media agency,” said Lori Lee, senior executive VP and global marketing officer at AT&T  in a statement. MEC is the incumbent for the media account. Multicultural creative has not been affected by the review and continues to be handled by several agencies. Media buying for Cricket, AT&T’s smaller wireless brand, will move to Hearts & Science from MEC. AT&T is the second largest advertiser in the U.S. after Procter & Gamble. In 2015, the carrier spent a total of $3.87 billion on both measured and unmeasured media, according to Kantar Media.

  • Jaguar Land Rover (PR, Sponsorships, Influencers)

descarga (1)Jaguar Land Rover has appointed Havas Formula as its automotive and lifestyle PR agency of record in the U.S., following a competitive review. In addition to media outreach and sponsorship support, Havas Formula will engage relevant influencers.

;

  • AARP

descarga (3)AARP has taken a new approach to increase brand awareness among Hispanics with the launch of its new, multi-generational Spanish-language brand campaign, “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family). AARP bets on original in-language and in-culture creative, at a time where much of Hispanic/Latino advertising is an adaptation of total market campaigns.  The creative uses the voices not only of the Hispanic 50+, but of the people they care about the most to remind them that it’s their time to celebrate life – a life that can be enjoyed through “Salud, Dinero y Amor” (a popular Hispanic saying tied to the cultural concept of a complete, happy life).“Dedicarte a ti” is a 360® multi-channel campaign created by d expósito & Partners, scheduled to run in traditional and digital media through October 31, 2016.Below one of two 30 second campaign TV spots.AARP’s new Hispanic market strategy also includes the change of its existing tagline “Posibilidades a tu alcance”, an adaptation of the total market tagline “Real Possibilities”, to “Juntos es Posible” (Together it is possible). The refreshed approach aims to further build relevance with Hispanics who traditionally feel a strong sense of community and, therefore will be able to illustrate how with AARP’s offerings they can achieve more than if doing the same alone. AARP media agency is Mediacom.

  • sociedAd

unnamedAdvertising veterans Jorge Moya, Carla Trum Mercado and Federico Mejer have founded sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers. Clients Include HBO Latino, ITT Technical Institute and MilkPEP. sociedAD is a partnership with Campbell Ewald. sociedAD has dedicated staff of more than 20 Hispanic advertising and PR specialists, including account, strategic planning, media, creative, digital and social media professionals, in New York and Miami, with plans to expand in Detroit and Los Angeles.

  • AT&T/ Red Bull

descarga (2)AT&T will launch “Full Speed,” the fourth installment of AT&T’s “Power of &” campaign to highlight its relationship with the Red Bull Racing Formula One team, according to Mediapost.The 30-second ad highlights how AT&T’s network helps Red Bull Racing transfer data from their race locations around the world back to the AT&T Operations Room in near-real time. The ad was created by BBDO and will air until Sept. 11. In addition to the TV spot, the campaign will also be promoted across AT&T’s digital and social channels. AT&T provides Red Bull Racing with global network and connectivity services.AT&T began working with Red Bull Racing in 2012.

  • Aeromexico

Aeromexico, Mexico’s global airline, has announced the expansion of its service to the south central United States from Mexico City with the addition of Austin to its route network on November 17, 2016, making this its fourth destination in the state of Texas.Austin is the fourth destination Aeromexico serves in the State of Texas, in addition to Dallas/Fort Worth, Houston, and San Antonio. Many large companies are based in Austin, and the capital city is among the major U.S. metropolises experiencing the most significant growth.The addition of this new destination increases Aeromexico’s extensive global route network to meet its domestic and international customers’ growing demand for both business and leisure travel from Mexico and Latin America to the United States.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Hertz’s

PROG 2 (2)WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.MEC will replace incumbent agency Florida-based FKQ Advertising.The win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency,” according to MEC.In 2015, the company reported total advertising costs of US$170 million.

 

 

  • Harley-Davidson

5PbTWa3G_400x400Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.The newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies. The partnership will also be executed across Harley’s top 12 country markets, which includes the U.S., Brazil, France, DACH region (Germany, Austria, Switzerland), Italy, UK, Australia, India, Japan and China. Publicis Groupe’s Starcom and Digitas are also no longer on Harley’s agency roster.

 

  • ESPN/Rio 2016 Olympic Games

nnnESPN has unveiled its roster of major pan-regional sponsors for ESPN’s coverage of the Rio 2016 Olympic Games. Gillette, Issey Miyake Parfums, Marriott and Samsung Electronics are among the brands that will be showcased across ESPN networks throughout Latin America and the Caribbean during its more than 2,800 hours of multimedia coverage of Rio 2016. ESPN will bring fans closer to Rio 2016 by allowing brands to enhance their messaging and connect with consumers across the region via ESPN’s highly-localized content.In addition, local advertisers will be featured in Argentina, Brazil, Colombia, Mexico and Central America.ESPN digital platforms will complement the television coverage with daily news, updates, and immediate video reporting and results. ESPN’s social media channels will also feature special content with dedicated reporters onsite.

 

 

  • Nacional Monte de Piedad

MQprj7nM_400x400Initiative, IPG Mediabrands’ global communication network and part of Interpublic Group, welcomes its new client Nacional Monte de Piedad, I.A.P. Nacional Monte de Piedad was founded in 1775 and has become the oldest financial institution in the Americas. IAP is a Private Assistance Institution which has over 320 branches across the country and helps those in need through car loans, financial services and investment. The initiative’s team will work together with IAP’s marketing team within the institution to conduct marketing activities and brand products. The team will also handle consulting and analysis of traditional online and offline media.

 

 

  • Aeromexico

Aeromexico, Mexico’s global airline, announced its plan to add more frequencies on five of its principal international routes during summer 2017.The carrier will significantly increase flights to Amsterdam, London, Madrid, Shanghai, and Santiago on a weekly basis. In Europe, Aeromexico will offer daily flights from Mexico City to Amsterdam and London Heathrow. The carrier will also increase its seat capacity to Madrid by 15%, giving a total of 12 flights per week.The airline is also planning to increase its service to Asia by more than 65%, which gives Shanghai five flights per week. In South America, a daily service to Santiago, Chile, will also be added to the current service of five flights per week.All these new frequencies are already available in our different sales channels.

 

 

  • Grey

descargaWPP’s global marketing agency Grey has acquired a majority stake in Ecuadorian full-service communications firm Maruri Publicidad SA, according to M&M Global. Maruri is a market leader in Ecuador, with gross revenues of almost US$10m in December 2015.Based in Guayaquil with an office in Quito, it works with clients including DIRECTV and SABMiller.The acquisition comes as part of WPP’s strategy to invest in faster-growing markets such as Latin America.

 

  • Nissan

9MmPsdT1Nissan reportedly paid about US$250 million to sponsor the games, a campaign that highlights its recent investment in Brazil and a brazen bet that the country’s battered economy is on the verge of recovery. The company is using the games to unveil a new compact sport utility vehicle, the first time any major automaker, Nissan included, has ever used Brazil to launch a model destined for a global market.The CUV, called the Kicks, was conceived with the help of Nissan’s Rio design team.Nissan hopes to sell 50,000 Kicks in Latin America in the next 12 months. The price for a fully loaded model starts at about 85,000 reais (us$26,850). For now, Nissan will import the new CUVs from Mexico. Then the company plans to add production at its new 2.6 billion reais factory in Resende, an industrial town 160 km northwest of Rio. The company introduced a campaign on TV and online featuring Huck, a high-profile Brazilian talk-show host. Most of it is typical, factory-tour stuff, but in one stunt, Huck whisked an unsuspecting 22-year-old Brazilian salesman out of the Rio airport to Japan, where they eat sushi, try to sell perfumed Brazilian panties on the streets of Tokyo, and eventually tour a Nissan factory.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latina American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

 

  • Samsung

descarga (1)Leo Burnett Tailor Made has won Samsung regional media account. The account was being handled by Starcom, the agency network that is also part of Publicis Groupe. LBTM already worked as creative hub for the region.

 

  • Olympic Games – Rio 2016 

e_X0eFk8_400x400In the midst of a political and economic crises, Brazil is getting ready for Olympic sports. Six marketers are paying a total of US$420 million (US$70 million each) to sponsor dominant broadcaster TV Globo’s coverage of the games. About 96 million Brazilians watch Globo every day, according to Adage. The network has been bombarding its audience with content and ads for the last year with the aim of building an Olympic spirit under the slogan “Somos Todos Olimpicos” (“We’re All Olympians.”)The six sponsors, Coca-Cola, Procter & Gamble, Fiat, Nestle, Bradesco bank and wireless provider Claro, are paying for an Olympics package that includes ads and mentions on TV and Globo.com,.Globo also created the Gold Team, a group of 10 Brazilian gold medalists who have been in training for two years to be TV presenters. And Globo developed a virtual table that uses augmented reality to recreate key moments from Olympic contests so commentators can explain tactics and strategy.In adition, Dentsu-owned Rio agency NBS and Posterscopeinvented mosquito-killing billboards. The panels attract mosquitos within a 2.5 mile range by emitting the scent of human sweat and respiration and using fluorescent lights. Once trapped, the mosquitos die of dehydration.

  • LATAM Airlines

nLATAM Airlines Group revealed its new aircraft design at simultaneous launch events in countries where the group operates.In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch.  The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: São Paulo-Santiago; Santiago-Lima and São Paulo-Brasilia.More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018.  From 5 May, LATAM’s evolution will also become visible in 13 airports. Changes will range from new-look check-in counters and VIP lounges to rebranded boarding passes and screen displays.

  • Aeromexico

NMZvH2-T_400x400Aeromexico, Mexico’s global airline, was present at the 2016 edition of the Tianguis Turístico travel trade show where it announced its newest routes and flights to further enhance its domestic and international connectivity network.As a symbol of Aeromexico’s commitment to its customers in the State of Jalisco, Goytortua noted that on June 1st, the carrier will start to serve the Cancun market with nonstop flights on board its modern AM Contigo AM B737-800 aircraft with 174 passenger seats, connecting passengers to its domestic and international destinations from cities like Fresno, Los Angeles, Sacramento, and Mexicali, among others. Customers will also be able to continue on their journey to Havana in Cuba from Cancun.     He also announced that on July 1st, the carrier will start to serve the Guadalajara-Mérida route with a daily nonstop flight operated with Embraer 190 aircraft with 99 passenger seats, connecting to Chicago, Ontario, San Francisco, and Tijuana, among other destinations in Mexico and the United States.

  • Starwood

VzPFKJX8_400x400Starwood Hotels & Resorts Worldwide, Inc.®  announced that its Aloft brand will soon debut in Peru, with two new properties in Lima. Aloft Lima Miraflores and Aloft Lima Costa Verde are set to open in 2018. Both hotels are owned by and managed by Libertador, one the leading hotel groups in Peru. Grupo Libertador also owns and manages three Starwood hotels under The Luxury Collection brand in Cusco, Urubamba and Paracas and The Westin Lima Hotel & Convention Center.Aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open and the company’s second largest pipeline in hotels.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • KAYAK

Ai5sX59q_400x400LINKS Worldgroup – a full-service marketing communications agency with focus in Latin America  – has announced that it has been named the public relations agency for KAYAK, a travel search engine that offers users the information they need to make the best decisions in travel, following a competitive review. LINKS will represent KAYAK’s public relations efforts in Mexico, Chile, Colombia and Peru including strategy development, content marketing, crisis management and media relations.LINKS Worldgroup has extensive experience in managing communications and marketing for top brands within the hospitality, tourism, lifestyle and luxury sectors, such as Marriott International brands (JW Marriott, Marriott Hotels, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott); Tourism New Zealand; Cayman Islands Department of Tourism; HighGate Hotels’ luxury/lifestyle portfolio (ROW NYC, The Quin, WestHouse Hotel New York, and The Knickerbocker) JetBlue; Sáfilo Group; among others. The addition of KAYAK to LINKS’ portfolio complements the clientele in these sectors.

  • Starwood

LsrDZv9R_400x400Starwood Hotels & Resorts became the first U.S. hotel company to sign a deal with Cuba since the 1959 revolution, announcing a multimillion-dollar investment. The company just announced a takeover deal by Marriott, worth US$13.6 billion.Starwood will manage and market two properties in Havana and signed a letter of intent to operate a third.Starwood will operate the military-owned Gaviota 5th Avenue Hotel under its Four Points Sheraton brand, and the state-owned Gran Caribe Inglaterra Hotel under its Luxury Collection brand.Starwood was the subject of a takeover battle, and on Monday announced it had accepted a bid from Marriott.

  • Aeromexico

NMZvH2-T_400x400Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.The campaign states that Aeromexico is undergoing a comprehensive renovation plan focused on innovation. The campaign consists of a series of vignettes that entertain traditional myths about destinations, cultures, and services that Aeromexico invites people to break. The campaign premiered this week on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. Ogilvy & Mather Mexico produced the campaign.Aeromexico operates over 600 daily flights, connecting more than 45,000 passengers through its expanded route network including 46 domestic and 39 international destinations in Asia, Canada, Europe, Latin America, and the United States.

  • Western Union

BzSaYQEC_400x400Global payments services Western Union has announced that it will launch remittance services from across the world into Cuba following U.S. regulatory and policy changes that allow Cubans and non-Cubans to send remittances via Western Union to this island nation. For the first time, Cubans and other citizens worldwide will join their U.S. counterparts to send remittances into Cuba within minutes* using Western Union’s cross-border payments platform. The Company expects to activate services in a phased approach by end of second quarter 2016.

 

  • Dentsu Aegis Network / Flock

1GIjvqfm_400x400Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region’s top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.Read more.

 

 

 

  • VivaAerobus

descarga (4)Mexican low cost carrier VivaAerobus has entered into the global distribution system operated by Sabre Corporation. VivaAerobus is embarking on a new phase of its expansion plans, focusing on diversifying its reach to other revenue streams, including travel agencies as key intermediaries, and servicing a broader customer base.The announcement follows an agreement signed between VivaAerobus and Sabre, which includes access to a set of software solutions and GDS capabilities that will be critical to improving the way the airline automates commercial processes, sells seat inventory and manages electronic ticketing across sales channels.The technology enhancement at VivaAerobus will help create an e-commerce environment with capabilities for air retailing via the Sabre travel marketplace, while also adopting industry standards that will support the airline’s real-time connectivity with travel agents in Mexico, the U.S., Latin American and Caribbean markets.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Lowe’s

rT960Cy4_400x400Under the banner “Make your Home Happy” home improvement chain Lowe’s is planning a total of six TV spots in 15-and 30-second variations; with more commercials to continue throughout the year, Adage reports.  The campaign is supposed to start tomorrow Tuesday (March 15). Lowe’s worked with BBDO,  its lead creative agency, on the campaign. OMD handled media duties.

 

 

 

 

  • Publicis Media

C9R8ZXxb_400x400Publicis Groupe has announced structural and leadership changes for Publicis Media. Publicis Media will consolidate its six global agency brands — Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 — into four global agency brands. Starcom and Zenith will each continue to operate as global agency brands. Mediavest/Spark will be a third larges global agency brand. Optimedia/Blue 449 will be brought together to form a powerful global challenger brand.Each agency will be led by a global brand president responsible for leading clients, driving growth and enabling best work, the company said.

 

  • Dos Equis

1457567443112Dos Equis has launched its latest spot “Mission to Mars”, featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” The spot full 60-second spot has exclusively aired March 10 during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James). Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.The Most Interesting Man will be giving away his Coveted Collection of worldly possessions including the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere. For more details, visit DosEquis.com in early-April.A 30-second and 15-second version of the TV commercial will run on-air beginning March 21st and will also be available on Dos Equis digital properties. The Dos Equis Mission to Mars spot is part of an ongoing commitment from the brand to encourage fans to Stay Thirsty and live a more interesting life.

  • Aeromexico 

mmmmmAeromexico has celebrated International Women’s Day by confirming its commitment to gender equality in its operations.As part of its celebration of International Women’s Day this year, the carrier confirmed its commitment for the second year in a row by operating flights with only female crews to the four cardinal points including domestic and international destinations, such as Guatemala, Houston, Lima, Madrid, Monterrey, Montreal, New York, Puerto Vallarta, and Tokyo. The airplanes used to operate these flights include Embraer 190, B737, B777 models, and the B787 Dreamliner.The carrier thus contributes to global efforts to break down myths and prejudices about women in aviation, as the female role continues to become increasingly relevant on an international level.The carrier is using the #MujeresVuelanAlto hashtag in honor of the power, influence and relevance women play in each of the airline’s actions, achievements, and plans, and as an expression of its appreciation for the support and commitment of its female employees.