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Three Tools to Help You Target Hispanics Via Mobile

We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.

Adsmovil Reaches 48% of U.S. Hispanics According to comScore

Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.

AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports Marketing Forum Sept, 13 in NYC

Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and “My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13. Portada’s editorial team is curating an outstanding agenda for the Sports Marketing Forum’s in order to provide attendees major networking opportunities and new insights.

Adsmovil Taps Andrew Polsky to Lead U.S. Sales

U.S. hispanic market leader Adsmovil adds veteran of CBS, Spanish Broadcasting System Andrew Polsky as Senior VP and head of U.S. Sales.Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.