A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Adsmovil meets the strict anti-fraud requirements of TAG, the leading advertising accountability group.
We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
AI is already impacting the media buying industry and it is expected to revolutionize the space with the automation of simultaneous processes. Alberto Pardo, Parker Morse, and Cesar M. Melgoza, founding partners of Portada’s Council System, gave us their views on how technology will help the evolution of marketing in the near future.
Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Adsmovil has announced the appointment of Andrew Polsky to the newly-created role of Chief Revenue Officer. In the CRO role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Adsmovil, in conjunction with the Mobile Marketing Association (MMA) LATAM, has published the e-book “Brand Safety and Mobile”.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.
Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and “My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13. Portada’s editorial team is curating an outstanding agenda for the Sports Marketing Forum’s in order to provide attendees major networking opportunities and new insights.
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the
April was the month of moves and appointments: with a clear panorama of the first half of the year, it’s important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.
U.S. hispanic market leader Adsmovil adds veteran of CBS, Spanish Broadcasting System Andrew Polsky as Senior VP and head of U.S. Sales.Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.
What: Sizmek, a global Open Ad Management company for multiscreen campaigns,has partnered with Latin America mobile advertising company Adsmovil to expand its mobile programmatic solutions across the region.
A lot is going on this week says Susan Kuchinskas including ‘how Hearst Tech partnerships make ad sales — and ads themselves — snazzier’, an
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