Video took off last year and in 2017 is expected to be used as a content platform that drives customer campaigns, content and even product sales.That is why Facebook does not want to stay behind, and is taking an active role in video advertising.
When it comes to Hispanic viewers, Sling TV is forming a strategy to make sure its targeting capabilities and programming are finely tuned for this important audience.
What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming
What: For the first time, CBS will livestream, in near real time, every national ad that runs during Super Bowl 50, which the network will broadcast