Adriana Lopez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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dsc8573-304Diana Bolivar, President of the Hispanic Chamber of Commerce of Metro Orlando (HCCMO),has been appointed new member of The National Society of Hispanic MBAs (NSHMBA) board of directors Bolivar’s vision for the chamber is to continue the support of economic development in Central Florida by offering HCCMO’s members and stakeholders economic proposition.Throughout her career, Bolivar has served as president and owner of Florida Quality Inspections Inc.Bolivar currently serves as a board member at the Leadership Seminole, Heart of Florida United Way and Career Source Central Florida.  She is on the advisory boards for Ana G. Mendez University, Public Allies, Orange County School Board Hispanic Council, BETA Center and the Children’s Summit.Bolivar holds a bachelor’s degree in political science from the University of Massachusetts and is a graduate of Leadership Seminole.

descarga (1)Loida Casares has taken on a position working in Major Accounts Sales with Houston Community Newspapers. The accounts are owned by 10/13 Communications.Casares will only be working for the Houston newspapers.Casares will keep the creative aspect of Casares Communications, the blogging and her writing.

gina-rodrigez-national-latino-children-summit-226x300After 4 years in DC and 15 years working for HHS, Gina Rodriguez,  Liaison within the Department Health and Human Services Office of the Secretary’s Office of Intergovernmental and External Affairs (IEA), will venture into new endeavors. “My time in the OS-Office of Intergovernmental and External Affairs has undoubtedly been my career utopia. I am so happy to leave things in great hands with phenomenal leadership at the helm and passing the torch to my extremely dedicated leadership and colleagues who will hit the ground running.”said, Rodriguez.

descarga (2)FCB veteran Walter Boza has joined FCB Chicago as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency. Boza brings more than 20 years of international advertising experience in consumer research, strategic planning, account management and agency management to his role. In his new post, he will leverage his expertise to oversee FCB Chicago’s multicultural planning function, reporting to John Kenny, EVP strategic planning director.

FINAL_ABPR_LOGO_TO_USEAlison Brod has brought Adriana Lopez on board as Director of Multicultural Relations. In her role, Lopez will continue to expand the agency’s offerings to clients looking to create impactful programs to the ever-growing Hispanic consumer.  Lopez is a senior Hispanic communications professional with a proven track record of creating and executing highly impactful multi-platform campaigns and strategies for major consumer brands and entertainment properties. Prior to joining ABPR, Lopez was part of MSL Group. She also helped lead Hispanic outreach efforts for Kimberly Clark’s baby care brands (Huggies, PullUps and Goodnites).Adriana has also held positions on Univision’s Corporate Communications team.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

IvonneKinser_PhotoAFM, Inc., the marketing group recently created to manage the advertising budget of the brand Avocados from Mexico, has appointed Ivonne Kinser as Head of Digital Strategy and completed a world-class marketing team. Kinser will report to AFM’s president Alvaro Luque.Read more.

2e20feaKarla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency K. Fernandez Marketing, to reflect the agency’s Total Market and
Hispanic marketing expertise in multicultural advertising, brand positioning and cultural training. Born and raised in Brownsville, Texas, Fernandez Parker earned her advertising degree from the University of Texas in Austin and has used her own cultural background, experiences and knowledge as resources to effectively reach Hispanic consumers. Fernandez Parker has been recognized for her entrepreneurial acumen.

descarga (2)WPP media agency Maxus has appointed Jonathan Adams to the role of Chief Digital Officer in North America. In his role, Adams is tasked with harnessing digital performance and maximizing its potential, while mentoring and designing frameworks with Maxus planning teams to optimize communications across all platforms. He will be based in New York and report to Williams.Having previously worked at OgilvyOne, and The Media Edge (now MEC). He joins Maxus from iCrossing, where he was Senior Vice President and Lead of North American Media.

imagesLiz Ross has been named to the newly created position of global chief marketing officer of IPG Mediabrands. She is expected to retain her current position as North America president of IPG media agency BPN.

descarga (3)Jenniffer Hohman was promoted to executive VP, global head of account management at IPG Mediabrands. She was most recently managing partner and executive VP at the company.


1b3044cAngel Meza Soto will start working as a freelance editor for Impremedia. He Also serves as Editor and publisher of various media products for the newspaper La Opinion in Los Angeles and New York Journal.He worked for ESPN TheMagazine Mexico and Diario mexicano Excélsior, both as an editor.

Ebuzzing & Teads, a video advertising company, announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

zuania-capó-ramosZuania Capó-Ramos has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa. Zuania will be responsible for the brand’s video and social media strategy, and for further integrating the brand’s digital and print divisions.Prior to People, Capó worked at Time Inc. from Meredith’s Siempre mujer where she managed the editorial tone, style and voice of the brand’s online and print divisions.  She brings with her vast experience in both Hispanic and general market, having worked as Deputy Editor at The Huffington Post Latino Voices and Voces.

6e13e4a8aff0a7052e2b43b2568d72b7_400x400Additionally, Yoselín Acevedo has been promoted to Online Deputy Executive Editor of People En Español.She joined peopleenespanol.com as an Online Editor in 2007 and served most recently as Senior Editor.


dy6NNqia_400x400Tania Cháidez has been also promoted to People En Español ‘s Senior Web Editor.Tania joined peopleenespanol.com in 2013.



Acevedo and Cháidez will  both report to Capó.

clouseMondelez International has named Mark Clouse as Chief Growth Officer effective immediately. He will continue to report to Rosenfeld and lead the company’s North American region until his successor is named. In his new position, Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, and will oversee the teams responsible for corporate strategy, global categories, global marketing, global sales, and research, development and quality. Clouse has served as President of its North American business and prior to this, as President of Kraft Foods’ Snacks and Confectionery business in North America. He is a graduate of the United States Military Academy at West Point with a degree in economics.

Lisa Szal recently was appointed VP of Majors/National,  at  Freedom Communications News Group. In her position Szal also oversees national advertising sales into Spanish-language weekly Unidos del Sur de California.

Adriana Lopez has taken the position of Director Multicultural at Alison Brod Public Relations in New York City. Lopez will be leading all new multicultural opportunities as well as for the brands L’Oreal Paris and Urban Decay.
For now, I’ll be leading all new MC opportunities for the company and for two brands: L’OREAL Paris and Urban Decay.

mwMary Beth West, EVP and Chief Category and Marketing Officer, is leaving Mondelez International after 28 years with the company to pursue other interests.For the moment, Her position will not be filled. West, 51, serves on the board of directors for J.C. Penney Co. and is a member of the Executive Leadership Council. She joined General Foods in 1986 as associate product manager for Maxwell House and held a number of roles over the years,such as chief marketing officer at Kraft Foods Inc. before the 2012 spin-off.

descargaAlejandro Ortega has joined multinational media company Zoomin.TV as the Sales Director .In this newly created position, Alejandro will lead the growth of Zoomin.TV’s Miami office, part of a larger global growth plan in the Americas and be responsible for building relationships with media agencies and direct advertisers in Miami and across Latin America, to monetize Zoomin.TV’s video content and expand the video ad network. Prior to joining Zoomin.TV, Alejandro was Managing Director, United States & Latin America at Mobeleader. He is also a member of IAB’s Digital Video Committee in Spain.

1ba82c7 Olympusat, Inc. named Mauro Panzera new Chief Operating Officer. He will report to the CEO Tom Mohler. As the new COO, Panzera will spearhead Olympusat’s day-to-day operations, including personnel development, departmental leadership and financial goal management. Most recently, he was an International Strategic Advisor helping small/medium-sized companies expand. Born in Venezuela to Italian immigrants, he graduated from the University of Delaware.

Anne-Kensington-Photo-118x180Anne Kensington-Lott has joined McGavren Guild Media as vice president, Hispanic platform.In this newly-created position, Kensington-Lott will continue to grow the entire McGavren Guild platform with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s digital, audio, television and out of home assets.Kensington-Lott has more than 24 years of experience, including ten years as an advertising sales executive and 14 years in sales management, within both the Hispanic and general market radio and media sectors.

corzoAfter 12 years, Hispanic Market Weekly’s Editorial Director Cynthia Corzo is leaving HMW to join the Florida International University as assistant director of communications-College of Business.


DIEGO-FEATUREDDiego Vasquez, a long-time contributor to HMW’s Ratings Watch and FocusON Entertainment features, will replace Corzo as Editorial Director of Hispanic Market Weekly effective immediately.


Read prior Changing Places weekly editions.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

The National Hispanic Media Alliance (NHMA), a new industry organization, devoted to support Hispanic print media announced its founding board of directors: Fanny Miller, Publisher of El Latino Newspaper in San Diego, California and Chair of the NHMA, Roaldo Moran, Publisher & General Manager of Hoy in Los Angeles, California and Vice-Chair of the NHMA, Penni Barton, Publisher of Al Día in Dallas, Texas and Secretary of the NHMA and Anthony Ibarria, Publisher of El Especialito in New York City, New York and Miami, Florida and Executive Board Member of the NHMA. Trevor Hansen, CEO of EPMG, is the Chair of NHMA’s Industry Professionals Advisory Board,

The National Association of Hispanic Publications (NAHP) recently announced a new Executive Board. Led by President Eddie Escobedo Jr.  Martha Montoya is the Vice President. John Trainor of Hoy Chicago is the Marketing Director, Jesus Cobian from Orange County’s Excelsior is Membership Director, Norma Condreay,  Latino American (Oklahoma) is secretary, Christina Montes-Scott  is Treasurer.

Philadelphia’s AL DÍA News Media announced that Edward Lynes of Haddonfield, N.J., has been named Director of Business Development. In this role, he will help top regional and national advertisers expand their reach, market share and profit via print and online advertising, social media, custom publishing and in-person event sponsorships.   Lynes brings eight years of news media and media sales management experience to the position. He led Elauwit Media from a small community newspaper company with two products in New Jersey to a sixteen-product organization, which launched profitable new products in both existing and new markets. 

Adriana Lopez is the new Senior Account Supervisor at MSLGroup. Lopez previously worked as Senior Account Supervisor at Edelman.

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January, Adweek reports. While the WPP agency has been on a new business run this year, winning accounts like Gillette’s global creative, it also lost Energizer personal care products because of conflicts with Gillette and resigned E*Trade after the arrival of a new CMO who put the account into review. Most of the staff cuts are related to the loss of Energizer, for which Grey handled brands like Banana Boat and Hawaiian Tropic sunscreens; Playtex Tampons and Fresh + Sexy Wipes. That business moved to WPP corporate sibling JWT and Grey is said to be trying to place some of the laid-off staffers there.

Ellen Comley  has joined Blitz Media as chief media officer. Comley, who previously served as VP and managing director of Havas Media, will oversee Blitz’s media strategy, planning and buying as well as assess the agency’s offerings.

Kirk Perry has been tapped as president of brand solutions at Google. Perry, who most recently served as president of family care at P&G, will report to the company’s chief business officer Nikesh Arora.

Post-Newsweek Stations announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami.

Telemundo Denver announced the addition of Emmy Award-winning journalist Pedro Calderon Mitchel as News Director, effective November 18, 2013. He will report to Station Manager Andres Chaparro.


TelemundoThe NBCUniversal Owned Television Stations announced that Manuel Martinez has been named President, Telemundo Stations. Martinez has nearly 30 years of experience in the broadcast industry with extensive knowledge of station management, sales and programming. Since 2012 he has been President and General Manager of NBC 6 South Florida / WTVJ, the NBC-owned station serving the Miami / Fort Lauderdale market. In his new role, Martinez will have oversight of the 16 owned Telemundo local stations located within the United States, as well as Puerto Rico. He will report to Valari Staab, President, NBCUniversal Owned Television Stations.


Glam Media has hired Kristen Elliott as Vice President, Sales, East Region—which is Glam Media’s largest region. She will be based in New York City reporting directly to Jack Rotolo, Glam Media’s head of Global Sales. Ms. Elliott spent nearly a decade at American Media, Inc. (AMI), rising to VP & Publisher of both their Women’s Health and Fitness Print Group and the Women and Celebrity Digital Group, leading the nation’s largest women’s health and fitness brand, SHAPE, and leading brands including Fit Pregnancy and Natural Health.

Tony Imperato was promoted to VP/managing director, Meredith 360, where he will create multiplatform ad programs for the company. He succeeds Rich Berenson, who recently joined Meredith Xcelerated Marketing as senior VP, business development officer. Imperato was most recently VP and publisher of Better Homes and Gardens.

USHCCThe United States Hispanic Chamber of Commerce (USHCC) has appointed Greg Winegardner, regional president for Wells Fargo, as the newest member of the USHCC’s board of directors.Winegardner, a financial services veteran with more than 41 years of experience, joined the Wells Fargo team in 1982 and has served the company in numerous leadership positions for nearly 32 years. Since 2009, he has served as regional president for Wells Fargo in Utah, and before that he was regional president for New Mexico and Western Colorado. He also has served as community banking president for Wells Fargo in Durango, Colo., Flagstaff, Ariz., and Victoria, Texas.


Peter Naylor was named the Interactive Advertising Bureau’s first publisher-in-residence. In this role he will serve as a consultant for the trade organization. Naylor was previously executive VP, digital ad sales at NBCUniversal before departing earlier this year. He also served as chairman of the IAB board of directors from Feb. 2012 to Feb. 2013.

Erin McPherson was named chief content officer at Maker Studios, a content and ad network operated by YouTube. McPherson was most recently VP & head of video programming and original content at Yahoo.

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