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Uruguay’s Luis Suárez Signs as Ambassador With Chinese Tech Brand Tronsmart

Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.

The Week in Multicultural Sports Marketing

A summary of the most exciting recent news in multicultural sports marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

What Brands are Sponsoring Mexican Soccer (in Mexico)?

Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.