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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Coca-Cola/AdeS

descarga (5)Coca-Cola has completed the purchase of AdeS, a soy-based beverage company based in Argentina, from Unilever for US$575m, expanding Coke’s portfolio of functional drinks in the region.Founded in 1988 in Argentina, AdeS is the top soy-based beverage brand in Latin America. As the first major brand launched in the category, AdeS pioneered the development of the second-largest global market for soy-based beverages. The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia.In recent years, Coca-Cola has boosted its presence in Latin America’s juice/dairy/plant-based category cluster through the acquisition of brands such as Jugos del Valle (multiple Latin America markets), Santa Clara (Mexico), Tonicorp (Ecuador), Estrella Azul (Panamá), and Verde Campo (Brazil), among others.

  • Red Bull

descarga (6)Ariadna has been appointed Red Bull’s media agency for Colombia and Peru. Ariadna’s strategies will be focused on representing best the brand for clients and creating marketing strategies that support its business. Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hotels.com

EQn4m9cH_400x400Online accommodation reservations brand Hotels.com announces a joint venture with DDB Latina Group to manage its digital and social media business in Latin America.While DM9DDB Brasil and DDB Mexico are the main offices responsible for developing offline and online campaigns as well as the most important markets for the brand, the offices of Argentina and Colombia will also participate in the development of projects.The agency partner selection process began in November 2016, in which Hotels.com evaluated 96 agencies in order to select the top five candidates, who would eventually compete for the regional account.

 

 

 

  • Emirates 

descarga (7)Emirates is launching three A380 destinations, bringing its flagship three-class double-decker aircraft from Dubai to Tokyo- Narita, Casablanca and Sao Paulo.With this triple deployment, Emirates will be the first airline to operate scheduled A380 services in Latin America as well as to North Africa.In addition, the Emirates A380 service to Sao Paulo marks the airline’s tenth year of operations in Brazil, which began with daily flights between Dubai and Sao Paulo in October 2007.On all three routes, the A380 replaces an existing Boeing 777 service.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-840-1311 or e-mail her at jennifer@portada-online.com. SEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • AdeS

descargaUnilever announces that it has signed an agreement with Coca Cola FEMSA and The Coca Cola Company to sell the AdeS soy beverage business in Latin America for an aggregate amount of US$ 575 million.The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile, and Colombia.This transaction is subject to regulatory approvals and customary closing conditions.

 

 

 

  • Sheraton Hotels & Resorts

descarga (3)Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. announced the designation of two hotels in Latin America, Sheraton Grand Panama and Sheraton Grand Los Cabos, Hacienda Del Mar, welcoming them to the brand’s premier tier of hotels. The two Latin America Sheraton Grand properties join Sheraton Grand Rio Hotel & Resort in Brazil, which earned its designation when Sheraton Grand launched last year, as well as 27 other Sheraton Grand properties around the world. Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.

  • Hyatt Centric

descarga (1)Hyatt announced the opening of Hyatt Centric Montevideo, the brand’s first hotel to open outside of North America, and the second Hyatt-branded property in Uruguay. The 178-room hotel is located in the bustling Pocitos neighborhood, a prime destination for guests to explore and discover the heart of Montevideo. Hyatt Centric Montevideo is in close proximity to many of the area’s business and leisure districts, including the World Trade Center, Montevideo Shopping and Ciudad Vieja, as well as La Rambla, the coastal avenue where locals meet daily to exercise, socialize and take in the city’s best sunsets.

  • Nobile Hoteis®

descarga (1)Proving that global demand for the brand is strong and growing, Red Roof® opened its second international location in Vitoria, Brazil on April 22, 2016. The Red Roof Inn Vitoria offers budget-friendly accommodations to travelers with free Wi-Fi, complimentary continental breakfast buffet (6 –10am) and coffee and tea in the lobby. The 80-room hotel also offers beach access, an on-premise 24-hour restaurant, fitness center, business center, 110-seat conference room, three meeting rooms, bilingual staff (Portuguese & English), and free covered parking with weekly rates. Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 in partnership with the Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years. The Vitoria Red Roof Inn is located in front of Vitoria’s popular Camburi beach, in the garden area of Penha.

 

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