ad-tech Archives

PepsiCo Takes a Bold Turn in Its Global Marketing Strategy with Formula 1

PepsiCo is doubling down on Formula 1 and turning it into the centerpiece of its global marketing strategy. Brands that are being activated include Gatorade, Sting Energy, and Doritos. We analyze this powerful sports alliance—discover the details!

AD-TECH ROUND UP: Adaptive Media-Ad Supply Merger, Snapchat Moves into Emoji Market …

A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

AD-TECH ROUND-UP: Alphabet On Top, Curalate Gets More Funding, Samsung Allows Ad Blockers…

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider