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Mobile App Advertising and How Mobile Apps Will Change in 2017

Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.

The Facebook Slideshow: Big Implications, New Opportunities in LatAm

Facebook has emerged as a powerful platform for advertising, particularly because of video’s ability to transmit beautiful, immersive messages to targeted audiences. But what happens when certain audiences, like much of Latin America, don’t have access to the bandwidth or devices to stream those videos?

AppNexus Buys Real Media Latin America, Strengthens LatAm Presence

Ad tech company AppNexus has acquired its fifth company within a year: RealMedia Latin America (RMLA), although it is still subject to customary closing conditions.In addition, the ad tech Company has joined comScore’s ‘Trust’ initiative and launched the new tool AppNexus Programmable Bidder (APB).