Posts Tagged ‘ad-tech’

ad-tech

AD-TECH ROUND-UP: Alphabet On Top, Curalate Gets More Funding, Samsung Allows Ad Blockers…

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer […]


#PortadaLat Speaker- Fernando Monedero: “Fear of Testing and Political/Economic Instability are the Main Challenges to Ad-Tech Adoption”

Portada interviewed #Portadalat Speaker Fernando Monedero, Head of Digital Latin America, at MEC. Ad-Tech will be an important part of the great content at #Portadalat (Miami June 3-4) , with key topics represented like RTB, Programmatic Buying as well as Online Video Technologies. Major Ad-Tech related speakers will include Erich Wasserman, Founder and CRO, MediaMath and Dr. Shay David, CRO and […]


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Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.