U.S. Ad Spend on TV & Digital Drives Ad Market Growth by 10.8%
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it
Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Data company 4C Insights has released a study analyzing data from various TV and social media networks over the course of the NCAA Division I basketball tournament, revealing that less was more when it came to ad spend.
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of