In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.
Posts Tagged ‘ad spend’
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Data company 4C Insights has released a study analyzing data from various TV and social media networks over the course of the NCAA Division I basketball tournament, revealing that less was more when it came to ad spend.
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of $0.42, missing analyst expectations of US$3.56 billion in revenue but beat expectations of US$0.40 EPS. Why it matters: Facebook’s financial performance on mobile was very strong. Actually, Mobile ad sales were key to […]