ad formats Archives

Programmatic Ad Buying Declines 12% in Q1 of 2017 vs. Q1 2016

In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.

IAB Report: Marketers to Spend More than US $10 Billion on Video in 2016

Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.