The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.
Posts Tagged ‘AC&M Group’
Broadcast channels in the U.S. are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. (Note: This article is included in Portada’s 2016 Sports Marketing Guide, to get the full version,
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
What: Bojangles’, a QSR chain, has selected Charlotte-based AC&M Group, as their agency of record for the U.S. Hispanic market. AC&M Group will handle Hispanic-marketing initiatives, including campaign strategy, creative, planning and execution for Bojangles’. Why it matters: Hispanic visit QSRs (Quick Service Restaurant Chains) more often than non-Hispanics. Spanish Language Dominant Hispanics visit QSRs even more often. Bojangles’, Inc. has selected […]